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WordPress for Non-Profjts
Laura Dapkus sheepboutique.com @sheepboutique
Cultivating Trust
CONTENT:
- Timely
- Accessible
- Consistent
- Transparent
PERFORMANCE:
- Secure
- Reliable
- Fast
- Error-Free
“Good stewards
- f donors’
WordPress for Non-Profjts WordCamp DFW 2017 Laura Dapkus - - PowerPoint PPT Presentation
WordPress for Non-Profjts WordCamp DFW 2017 Laura Dapkus - - PowerPoint PPT Presentation
WordPress for Non-Profjts WordCamp DFW 2017 Laura Dapkus sheepboutique.com @sheepboutique Cultivating Trust CONTENT: Good stewards Timely of donors Accessible Consistent money. Transparent PERFORMANCE:
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“__________ made a site for us and then they disappeared.”
T
- m
a n y e g g s i n t h e v
- l
u n t e e r b a s k e t .
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Needs Assessment
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WCDFW · sheep.boutique
Needs Assessment
- Supporter Participation
- Features -- over what timeframe?
- Other Audiences?
- Benefjciaries? Government? Grantors?
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WCDFW · sheep.boutique
Needs Assessment
- Who are you targeting now vs.
2-5-10 years from now?
- Be realistic about resources
available to manage content.
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WCDFW · sheep.boutique
Considering ROI
- The value of more ...
- Donations
- Volunteers
- Memberships, tickets, merch
- Effjcient use of stafg time
easy for people to give you $
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Project Management
Decision-making is...
Hint: Not the unfjltered wants of 12 people.
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WCDFW · sheep.boutique
Project Management
- 501(c)(3)?
- Sales tax exempt?
- Keep good records.
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WCDFW · sheep.boutique
Accessibility
- Accessibility = better for
everyone and for SEO.
- Make Charts accessible
- Video Captions
- Audio Transcripts
- Further reading:
https://carriedils.com/category/web-accessibility/
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WCDFW · sheep.boutique
Storytelling
- Pics, stories, videos
- f benefjciaries if
privacy allows.
- If not, show
Volunteers and Donors having fun.
- Donor prestige,
recognition, advertising.
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Social Media
- Display feeds with a plugin.
- Facebook’s fundraising tools.
- Social Media and e-mail archiving.
- Protect accounts! Give minimum access
needed.
- Crisis/disaster communications plan.
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Social Media
- Claim your Guidestar profjle
- Use the Guidestar widget
Claim it. or if not in IRS database: https://learn.guidestar.
- rg/help/nonprofjts-not-on-bmf
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WCDFW · sheep.boutique
Resources
SOCIAL:
- Feed them Social - SlickRemix
- Kebo Twitter Feed
E-MAIL:
- TinyLetter
simplest possible e-mail
- MailChimp
PAYMENT:
- Gravity Forms w/ PayPal & Stripe add-ons
for donations & simple e-commerce
- PayPal & Stripe
have discounts for 501(c)(3)
- WPCharitable
plugin w/fundraising tools, no +% charge
SPECIAL FEATURES:
- The Events Calendar -
Modern Tribe non-profit discount
- Business Directory Plugin -
- D. Rodenbaugh
- Team Members - WP Darko
easy way to list board members’ bios
- WooCommerce
- Custom Post Type UI -
WebDev Studios
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WCDFW · sheep.boutique
Resources
SEARCH TOOLS:
- Search WP
PDFs - easy & inexpensive
- SiteSearch 360
PDFs, fine-tune results + search other domains WHEN YOU HAVE MULTIPLE AUTHORS:
- Imsanity - Shane Bishop
limits photo upload size
- Members - Justin Tadlock
- User Access Manager - Alexander Schneider
restrict access to functionality and/or pages
- WP Security Audit Log - WP White Security
- Grammarly - browser extension that helps people write with confidence
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