Reviewing Innovation and Progress Within FinTech CEF Pro X-Tech - - PowerPoint PPT Presentation

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Reviewing Innovation and Progress Within FinTech

Ethen Yao Innovations Advisor Blast.com

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Agenda

Current Landscape Development, Innovations, Disruptions Disrupting the Disruptors Using Gamification Questions & Answers

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FinTech Innovating For Millennials

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The New Lost Generation Low Personal Savings Rate Low Average Income Compared to Previous Generations Weighed Down By Student and Personal Debts Lack of Personal Finances Education and Knowledge Distrust Traditional Financial Institutions Post-Recession

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FinTech Result of Disconnects By Incumbent Financial Institutions

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The New Lost Generation Non-Mobile-Centric UI/UX High Minimum Balance Requirements High Management Fees Banks With Little to None Brand Equity With Millennials

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FinTech Disruptors Evolution of Existing Products

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Democratization of Financial Services

• No Minimum Balance
• Low Monthly Contribution Requirements
• Zero or Near Zero Management Fees
• Easy To On-Board and Use
• Millennial Designed User Interface and User

Experience

• Mobile-Centric From Inception

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FinTech Disrupting Through Gamification

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FinTech & Micro- Movement Markets

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$250b+

Fintech Market Size % of Millennials using Micro Micro-accounts in the U.S. alone Micro assets globally

67%+ 20m+ $500b+

The engagement of gamification and the low threshold of micro-movements are a perfect fit for Fintech.

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EEDAR report 2017 CEF Pro: X-Tech Las Vegas

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$135b

BXP - 2019

2018 Market size UA Spend U.S. Markets Mobile Gamers Worldwide U.S. Gamers

$10b+ 2.1b 211m+

The Current State

• f Gaming

Gamers already use micro-transaction [IAP] making them a perfect audience for the experience.

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Mary Meeker 2017 Report, Newzoo CEF Pro: X-Tech Las Vegas

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Problem Solution

Saving or Investing IS NOT FUN Utilize Gamification Mechanics To Make Saving and Investing Engaging and Enjoyable

Financial Services

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Disrupting Through Gamification

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What is Gamification Gamification is the process of taking something that already exists, an application, for example , and integrating game mechanics into it to motivate participation, engagement, and retention. Gamification utilizes the data-driven techniques that game designers use to engage gamers, and applies them to non- game experiences to create actionable decisions.

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Millennials Are Already Expert Gamers

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According to gamification researcher Ryan Jenkins, before turning 21, the average American Millennial has spent 2,000-3,000 hours reading books and more than 3x that playing video games. Malcolm Gladwell’s theory in Outliers that 10,000 hours makes someone an expert at a certain trade/craft/hobby.

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Basic Gamification Already Exist

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Stash: Twine By John Hancock:

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Innovating Gamification: Game-Driven Savings

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Innovating Gamification: Game-Driven Savings

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Innovating Gamification: Prize-Linked Savings

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Innovating Gamification: Game-Driven Risk Assessment

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