REVIEW ➤ Media : material or technical means of expression ➤ Media Literacy : The skills and habits of being able to be engaged and critical media consumers. These skills include being able to access media on a basic level, to analyze it in a critical way based on certain key concepts, to evaluate it based on that analysis and, finally, to produce media oneself. ➤ Advertisement : something that is trying to influence a person to “buy” a product, service, or idea. ➤ Pathos: appeals to emotion ➤ Logos: appeals to our logic or reasoning ➤ Ethos: appeal to credibility or character
DESCRIBE THE COMMERCIAL 1. What product or service is the commercial trying to sell? 2. Where was the commercial set? Describe the setting(s). 3. Who was in the commercial? Describe the people in the commercial. 4. What objects were in the commercial? Describe the objects. 5. What happened in the commercial? Provide as much detail as you can?
ANALYZE THE PURPOSE OF THE COMMERCIAL 1. Who is the target audience of the commercial? Explain how you know. 2. What is the message of the TV commercial? In other words, what do the commercial’s creators want the target audience to believe about the product?
ANALYZE THE TECHNIQUES THE COMMERCIAL’S CREATORS USED 1. What techniques do the commercial creators’ use to convince us of their message. Explain how they help support the message. 2. Logos, pathos, or ethos: select one and explain why.
DECONSTRUCTING ADVERTISEMENTS ➤ Visit this link to see commercial examples: https://www.youtube.com/playlist? list=PL5EHQSAl763akBiapUTpKono9l3aR8s2p
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