Revenue by business segment Revenue by product type - - PowerPoint PPT Presentation

• 82%

7% 3% 4%4%

UK Australia US Italy and Spain Other 56% 34% 7% 3% Retail Online William Hill Australia William Hill US 53% 47% Betting Gaming

Revenue by geography Revenue by product type Revenue by business segment

Note: Pie charts show 2016 full-year position

14% 11% 10% 10% 7% 3% 45% Paddy Power Betfair William Hill Bet365 Ladbrokes Coral SkyBet 888 Other

• 321.3

406.7 446.3 527.4 550.7 2011 2012 2013 2014 2015 1. H2GC 2. Gambling Compliance Research Services, 2015 UK market share (October 2016). Pro forma combination of Paddy Power + Betfair share and Ladbrokes + Coral share

UK online market share2 Net revenue growth UK is the largest online market1

1,000 2,000 3,000 4,000 5,000 6,000

Online GGR (Eur m)

• 
• 
• 

 UK Sportsbook amounts wagered growth +10%  UK Gaming net revenue growth +8%  Registration conversion rate +17% (H2 v H1)  Increase in value of new accounts (Q4 16 v Q4 15) +29%

• 1.

Seven weeks to 14 February 2017

• Largest business segment, representing 56% of revenue
• Second largest operator with 2,375 LBOs1, equivalent to 27% market share2
• 46% betting (OTC) and 54% gaming (machine)
• £893.9m net revenue and £162.0m adjusted operating profit in 2016
• Resilient, cash-generative business

1. Licensed betting offices 2. Gambling Commission Industry Statistics April 2010-March 2015 (June 2016) 3. Based on pro forma position from the Gambling Commission Industry Statistics, taking into account the merger

• f Ladbrokes Coral and the disposal of 322 shops to BetFred and 38 shops to other operators

837.9 907.0 911.4 889.5 893.9 2012 2013 2014 2015 2016

Delivering revenue growth against challenging economic backdrop

William Hill, 27% Ladbrokes Coral, 41% Betfred, 19% Other, 13% , 0

UK Retail market share by shops3 Evolving product mix (gross win)

25% 18% 12% 11% 10% 7% 3% 4% 4% 6% 46% 54% 2010 2016

• 28%

23% 72% 77% Q3 15 Q3 14

William Hill Retail + William Hill Online

William Hill Retail’s regular customers

• 13%
• Sources:

1. TGI 2009 (April 2009 – March 2010), TGI 2010 (January 2010 – December 2010) 2. Kantar Betscope survey, Q4’15 – Q3’16 Report

• 1.

H2GC

200.5 223.0 198.4 205.0

50 100 150 200 250 2013 2014 2015 2016

• 

   

1. Handle is defined as the total amounts wagered. Data from UNLV Center for Gaming Research March 2013

• $0bn

$1bn $2bn $3bn $4bn

2003 2005 2007 2009 2011 2013

46% 82% 54% 18%

• No. of books

Market handle (turnover) Other William Hill

540 540 540 540 540 540 375 375 375 375 375 375 375 300 300 300 350 350 350 350 350 500 1000 1500

2014 2015 2016 2017 2018 2019 2020

Revolving credit facility 4.25% bond 7.125% bond 4.875% bond 17.5 52.3 60.9 71.1 87.1 104.0 108.4 109.0 35.1 34.6 53.9 65.0 82.8 74.6 67.5 90.4 17.4 27.0 31.0 38.5 21.6 116.8 107.2 99.4 131.9 95.2 189.4 125.0 66.5

2009 2010 2011 2012 2013 2014 2015 2016

Dividends Capex Non controlling interests Deleverage

1. Capital expenditure net of disposals