RetailEX ASEAN 2016 The Largest In Store Equipment & Solutions - - PowerPoint PPT Presentation

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RetailEX ASEAN 2016 The Largest In Store Equipment & Solutions - - PowerPoint PPT Presentation

RetailEX ASEAN 2016 The Largest In Store Equipment & Solutions Expo In Southeast Asia Innovative, Intelligent, Design 25-27 August 2016 IMPACT Exhibition Center, Bangkok, Thailand Thailand Retail Market Opportunities 1. ASEAN Economic


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SLIDE 1

RetailEX ASEAN 2016

The Largest In Store Equipment & Solutions Expo In Southeast Asia

Innovative, Intelligent, Design

25-27 August 2016

IMPACT Exhibition Center, Bangkok, Thailand

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SLIDE 2

Thailand Retail Market Opportunities

1. ASEAN Economic Community plans to integrate Southeast Asia into a single market will draw more foreign tourists to Thailand. 2. Thai shopping mall developers plan to invest more than USD2.8 billion over the next 3 years to expand and open new stores as part of a drive to promote Thailand as a regional shopping hub. 3. From this year to 2017, they will expand their retail space from 18 million square meters to 21 million square meters. 4. Thailand is the second largest economy and second largest consumer market in Southeast Asia. With a market of 67.7 million consumers, consumption expenditure takes up more than half of Thailand’s GDP. 5. With the urban shoppers looking for quality and convenience, International convenience store chains, including 7-Eleven, UK-based Tesco Lotus and Japan’s Family Mart, are rapidly expanding in Thailand with more than 110,000 outlets expected in 2020. 6. Community mall or lifestyle malls have become one of the most prominent real estate projects with an estimated increase of 2,000 malls by 2020. 7. Mobile retail and shopping are the fastest growing segments of the retail business in Thailand, with an expected 30% of all retail sales by 2020.
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SLIDE 3 Gross area 5,000 SQ.M Net area 2,222 SQ.M
  • No of Exhibitors / Total Countries: 104 companies/ 10 countries (21 Overseas companies)
  • No of Visitors / Countries: 5161 visitors/ 12 countries
  • No of Pre-reg visitors / Countries: 370 pre-reg visitors/ 8 countries
  • No of Delegates / Countries: 120 delegates/ 7 countries
  • No of VIPS: 168 VIPs
  • No of Hosted Buyers / Countries 89 buyers/ 6 countries
  • No of Media / Countries: 15 media/ 8 countries
  • 70% of Retailers came to look for new equipment or product suppliers
  • 42% of them are key decision makers for purchasing decisions
  • 800 VIPs from the region’s leading retailers attended the event

Post Show Summary- RetailEX ASEAN 2015

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SLIDE 4 RetailEX ASEAN 2016 is an annual international trade exhibition and conference that caters to retailers focusing on the ASEAN market, one of the fastest growing regions of the world. The exhibition showcases retail solution from local and international exhibitors and provides the most complete trade platform for exhibitors to market themselves profitably, increase brand image & create awareness for their organization, network & extend customer base as well as identify and tap on new opportunities in Southeast Asia which presents immense potential as a future retailing hub of the world.

About RetailEX ASEAN 2016

Event Title: RetailEX ASEAN 2016 Website: http://www.retailexasean.com/ Event Date: 25-27 August 2016 (10.00-18.30) Venue: IMPACT Exhibition and Convention Center Bangkok, Thailand Exhibit Area: 5,000 SQ.M. Exhibitor: 150+ Companies Visitor: 5,000 Trade Visitors Organizers: Thai Retailers Association Thai Shopping Centers Association IMPACT Exhibition Co., Ltd Globe International Events Consultancy
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SLIDE 5
  • Concept of the show - The Largest In Store

Equipment & Solutions Expo In Southeast Asia

  • Innovative, Intelligent, Design
  • One important criteria for an Eco Concept store would be the Sustainability and energy-
efficiency criteria: Lead (Leadership in Energy and Environmental Design) Another criteria would be the PEFC-certification (Programme for the Endorsement of Forest Certification) for the wood products in the shop fittings as well as the carrier bags to ascertain that they are coming from sustainably and responsibly managed forests.
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SLIDE 6
  • Concept of the show - The Largest In Store

Equipment & Solutions Expo In Southeast Asia

  • Designer Pavilion
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SLIDE 7

RetailEX ASEAN 2016

Retail System & Technology Shop Fitting, Visual Merchandising, Store design
  • Bakery points
  • Cabinets for commercial
refrigeration
  • Coffee machines
  • Cold rooms, Cold storage
  • Display counters
  • Frozen food display
cabinets
  • Ice makers
  • Ovens
  • Packaging machines
  • Refrigerated counters
  • Refrigerated display cases
  • Refrigerated shelves
  • Audio & Visual
  • Air conditioning & ventilation
  • Decorative lighting/LEDs
  • Decorative surfaces
  • Digital signage & Display
  • Equipment for retail trade
(carts, baskets, trolleys, etc)
  • Experiential fittings & solutions
  • Floor conveyors
  • Floors/wall/ceiling
  • Furniture / display
  • Projectors & digital solutions
  • Retail lighting solution
  • Retail textile equipment
(mannequins, racks, hangers, garment rails, etc)
  • Shelf systems
  • Shop window fittings
  • Showcases, display cases
  • Signage systems
  • Signs
  • Storage facilities system
  • Decoration/ambience
  • Design/experiential/layout
showcase
  • Digital media/digital signage
  • Digital printing
  • Display Furniture/furnishing
  • Eco design for energy saving
  • Interactive shop windows
  • Interactive terminals
  • Interior/shop architecture
  • Kiosks
  • Permanent displays
  • POS, POP display
  • Promotional items/bags
  • Shop furnishings
  • Sales & Promotion counters
  • Seasonal, Theme display
  • Shop visual merchandising
  • Store design& display
  • Store Interior design
  • Temporary displays
  • Touch screens/touch tables
  • Visual display solutions
  • Window display equipment
Refrigeration Systems & Catering equipment
  • Business intelligence
  • Couponing / Gift Vouchers
  • CRM / Loyalty Solutions
  • Data / Effectiveness Measure /
Processing / BDD
  • Digital Marketing solution
  • ERP Merchandise management
  • Loss Prevention Solution
  • Mobile Application/ mobile
shopping
  • Multi-channel full web solutions in-
store
  • RFID technology
  • Social Commerce / E-mail
marketing
  • Solution for E-Commerce, M-
Commerce
  • Solution for Restaurant Chain
  • Solutions for Department store,
Supermarket, Hypermarket
  • Convention store, Fashion store
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SLIDE 8

ASEAN Retail & Shopping Mall Week

ASEAN Retail Congress

(25-26 Aug 2016) The retail industry is facing an unprecedented wave of change with the rise of technology, ecommerce, and Omni-channel retailing. Hear from and exchange ideas with the experts
  • f
the industry to propel your company into the new era of retailing. Target audience: Retailers (Local + Overseas)

Thailand Retail Study Tour

(23-24 Aug 2016) The retail study tour will cover Thailand’s most iconic retail landmarks with guidance from the experienced experts with in-depth knowledge
  • f
the local market, its
  • pportunities and challenges.
Target audience: Oversea Retailers (Vietnams, Myanmar, Philippines and etc.)

ASEAN Shopping Mall Conference

(27 Aug 2016) An one stop platform for all local and international retailers to seek business
  • pportunities as well as exchange key
knowledge and ideas on retail trends with leading shopping malls in ASEAN. Target audience: Shopping mall, Shop and store, Food industry, Restaurant, Chain store, Supermarket, Community Mall, Department store, Entertainment Complex

Exclusive Networking Night

(25 Aug 2016) An exclusive networking cocktail
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delicacies and delightful entertainment on the first night of the exhibition which is a
  • ne-stop platform that provides business
link-ups and business networking
  • pportunities between leading retailers and
shopping mall sin Thailand and ASEAN.

ASEAN Visual Merchandising Conference

(25-26 Aug 2016) An annual conference that updates on all visual merchandising trends in ASEAN. Learn from leading brands in Asia on the necessary techniques and their past experiences to be successful on the key retail aspect of visual merchandising. Target audience: Fashion industry, Fashion retailers
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SLIDE 9 Visitors' Profile :
  • Audio/Video (AV) Stores
  • Bookshops
  • Community Mall
  • Convention Stores
  • Cosmetics Brands & Stores
  • Chain Restaurant
  • Department Stores
  • Drug stores
  • Fashion Industry
  • FMCG Brands
  • Hypermarket
  • Hospitality
  • Shopping Mall
  • Skill Trader
  • Supermarket
  • Superstore
  • Watch and Jewelry
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SLIDE 10

PR PHASING, Media & Advertising

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SLIDE 11 PR PHASING *At least 50 times of press coverage
  • Before the show :
OFFLINE: Press Conference
  • PRESS INVITATION
Road Show Local & International
  • CALENDAR NEWS
  • Photo Caption
Press Visit
  • INVITATION PRESS
Press Conference (July 2016)
  • PRESS INVITATION
Exclusive Interviews
  • IDEA PITCHING
NEWSPAPER / MAGAZINE
  • NEWS RELEASE
  • CALENDAR NEWS
  • PHOTO RELEASE
  • Advertorial
TELEVISION
  • TV News
  • TV TIE IN
RADIO
  • Radio News
ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA
  • FACEBOOK
  • Line
  • Linkin
  • During the show :
OFFLINE: Grand Opening RetailEX Asean2016
  • PRESS INVITATION
  • Take Care of PRESS
  • NEWS RELEASE
ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA
  • FACEBOOK
  • Line
  • Linkin
  • After the show :
OFFLINE : NEWSPAPER / MAGAZINE
  • NEWS RELEASE
  • PHOTO RELEASE
  • SPECIAL SCOOP
TELEVISION
  • TV News
RADIO
  • Radio News
ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA
  • FACEBOOK
  • Line
  • Linkin
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SLIDE 12

News Clipping

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SLIDE 13

Proposed List of Media

Newspaper
  • Thairath
  • Daily news
  • Kom chad luk
  • Matichon
  • Khawsod
  • Pachachadtu ra kij
  • Thannews
  • Thansettakij
  • Posttoday
  • Krung tep tu ra kij biz
week
  • ASTV poo jadkarn
  • The Nation
  • Bangkok Post
  • M2F
  • Thaipost
  • Siam rat
  • Noew nah
  • Banmung
  • Siamkeela
  • Siam Tu ra kij
  • Bangkok Today
  • PimThai
  • Leader time
TV
  • 3
  • 3 SD
  • 5
  • 7
  • 9
  • NBT
  • Now 26
  • Thai PBS
  • Nation TV
  • TNN 24
  • Thairath TV
  • Amarin TV
  • New TV
  • Matichan TV
  • Mono TV
  • Spring News
  • Voice TV
  • PPTV
  • ASV news1
  • Komchdluek TV
  • KKTV
  • INN
Magazine
  • MICRO (IT Magazine)
  • BuyComs (IT Magazine)
  • Digital Age (E-
commerce)
  • Security systems
  • Security Thailand
  • Eworld magazine
  • Tap Today Magazine
  • PC World Magazine
  • Think Design Magazine
  • BK Magazine
  • Elle Decoration Magazine
  • Asia food beverage
thailand
  • Food Focus Thailand
  • Asia Food Beverage
Magazine
  • Food Stylist Magazine
  • Food of Life Magazine
  • Café Journey lover
  • Bitter sweet magazine
  • Sudsapda Magazine
  • Image Magazine
  • Lemonade Magazine
  • Me Magazine
  • Elle Thaïland
Website (Local & Oversea)
  • Matichon online
  • Thairath online
  • Manager online
  • Dailynews.co.th
  • Pachachad.net
  • Posttoday.com
  • Kamchadluek.ent
  • Khaosod.co.th
  • Bangkok today.com
  • Thaipr.net
  • Mthai.com
  • Mcot.net
  • Retail News Asia
  • Retail In Asia
  • Inside Retail
  • Asia Society of Visual
Merchandisers
  • Design: Retail
  • China Retail News
  • Retailing Today
  • Chain store age
  • Viet Nam News
  • Pos580.com
  • Lux Review
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SLIDE 14 Official Media Partners Supporting Publications
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SLIDE 15

Supporting Associations & Organizations

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SLIDE 16

Online Media & Ad Network

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SLIDE 17

Pre – Event Activities

Local & International

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SLIDE 18

Local Road show : Bangkok / Chiang Mai / Udon / Hat Yai

  • Industry forum : Chaing Mai
Time: 2nd week of May Target Audience: Press, VIPs, Retailers, dealers, suppliers
  • Industry forum : Hat Yai
Time: 3rd week of June 2016 Target Audience: Press, VIPs, Retailers, dealers, suppliers
  • Industry Forum in Udon
Time: 2nd week of July 2016 Target Audience: Press, VIPs, Retailers, dealers, suppliers
  • Press conference
Time: 1st week of August 2016 Target Audience: Press, Vips More information please contact: Will Wu Email: yunfeiw@impact.co.th
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SLIDE 19

International Road show : Japan / Vietnam / Singapore / Hong Kong

  • The Supermarket Trade Show in Japan.
Time : 9-12 Feb 2016 Place : Tokyo Big Sight To promote RetailEX ASEAN to Exhibitors, Visitors and Associations during the show.
  • Singapore Industry forum + Networking dinner
Time: 19 April 2016 Target Audience: Press, VIPs, Associations, Retailers, Dealers, Suppliers
  • Hong Kong Industry forum + Networking dinner
Time: 13 June 2016 Target Audience: Press, VIPs, Associations, Retailers, Dealers, Suppliers
  • Industry forum with Vietnams Retailers association
Time: 2nd or 3rd week July 2016 Place: ho chi minh city Target Audience: Press, VIPs, Retailers, Dealers, Suppliers More information please contact: Will Wu Email: yunfeiw@impact.co.th
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SLIDE 20

Aggressive Marketing Campaign

360 Degree Communications

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SLIDE 21 for promoting RetailEX ASEAN 2016 directly to targeted business traders.

VIP

“Interactive Telephone Communications” “Site Visit for understanding buyers need and trend of Retail Industry”

Telemarketing & Site Visit

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SLIDE 22 1. Conference package (Complimentary for Director level and key person invited by Exhibitors*) 2. Group visit promotion (Bangkok Area)
  • Free 3 days parking
  • 3 day pass for VIP Lounge
  • Networking Night
3. Transportation and Hotel for Retailers/VIP/Buyers from other provinces**

Marketing Campaign for VIP visitors

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SLIDE 23

The Hosted Buyer Program is a unique component of our show providing top-level buyers the opportunity to meet with exhibitors of their choice for focused one-to-one appointments. Qualified buyers will be invited to visit our exhibition and attend free seminar as our VIP

  • guests. They will receive complimentary accommodations as well as

several other VIP benefits.

Business Matchmaking More than 80%

  • f those who attend

trade shows have buying authority.

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SLIDE 24 1. Complimentary Transportation and Hotel for VIP Buyers from other provinces & countries 2. Complimentary access to all congress / conferences 3. Complimentary access to VIP lounge 4. Complimentary access to industry networking dinner 5. Minimum requirement of at least 18 scheduled meetings over 3 days with exhibitors Target: 100 local VIP buyers and 150 International VIP buyers (South East Asia, such as Myanmar, Vietnam, Malaysia & Singapore) Become a VIP Buyer of RetailEX ASEAN 2016 Please contact: David Boere Email: davidb@impact.co.th

VIP Buyer Program- The Most Complete Trade & Networking Hub for the ASEAN Retailing industry

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SLIDE 25

SMS direct marketing promote SMS Text message marketing has an average of open rate98%

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SLIDE 26
  • Frequency: Bi-weekly
  • Database: 30,000 qualified database
  • Content: Show development
  • Frequency: Monthly
  • Database: 100,000
  • Content: Show Development for

visitor push

E-Newsletter Fax Broadcast

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SLIDE 27
  • 30,000 copies / show
  • 1 time: July 2016
  • Content: show

highlights, conferences, show activities, competitions, pre- registration form

  • Distribution: direct mail

& email

Show Invitation Card

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SLIDE 28

Poster, Standee and banner placement and Leaflet distribution to promote Show at associations, industrial estate, educational institution, Forum, Press conference etc.

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SLIDE 29
  • Mr. Will Wu

Tel: 0 2833 6336 Email: yunfeiw@impact.co.th

IMPACT Exhibition Organizer

IMPACT Exhibition Management Co., Ltd.