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RetailEX ASEAN 2016 The Largest In Store Equipment & Solutions Expo In Southeast Asia Innovative, Intelligent, Design 25-27 August 2016 IMPACT Exhibition Center, Bangkok, Thailand Thailand Retail Market Opportunities 1. ASEAN Economic


  1. RetailEX ASEAN 2016 The Largest In Store Equipment & Solutions Expo In Southeast Asia Innovative, Intelligent, Design 25-27 August 2016 IMPACT Exhibition Center, Bangkok, Thailand

  2. Thailand Retail Market Opportunities 1. ASEAN Economic Community plans to integrate Southeast Asia into a single market will draw more foreign tourists to Thailand. 2. Thai shopping mall developers plan to invest more than USD2.8 billion over the next 3 years to expand and open new stores as part of a drive to promote Thailand as a regional shopping hub. 3. From this year to 2017, they will expand their retail space from 18 million square meters to 21 million square meters . 4. Thailand is the second largest economy and second largest consumer market in Southeast Asia. With a market of 67.7 million consumers, consumption expenditure takes up more than half of Thailand’s GDP. 5. With the urban shoppers looking for quality and convenience, International convenience store chains , including 7-Eleven, UK-based Tesco Lotus and Japan’s Family Mart, are rapidly expanding in Thailand with more than 110,000 outlets expected in 2020 . 6. Community mall or lifestyle malls have become one of the most prominent real estate projects with an estimated increase of 2,000 malls by 2020 . 7. Mobile retail and shopping are the fastest growing segments of the retail business in Thailand, with an expected 30% of all retail sales by 2020 .

  3. Post Show Summary- RetailEX ASEAN 2015 Gross area 5,000 SQ.M Net area 2,222 SQ.M • No of Exhibitors / Total Countries: 104 companies/ 10 countries (21 Overseas companies) • No of Visitors / Countries: 5161 visitors/ 12 countries • No of Pre-reg visitors / Countries: 370 pre-reg visitors/ 8 countries • No of Delegates / Countries: 120 delegates/ 7 countries • No of VIPS: 168 VIPs • No of Hosted Buyers / Countries 89 buyers/ 6 countries • No of Media / Countries: 15 media/ 8 countries • 70% of Retailers came to look for new equipment or product suppliers • 42% of them are key decision makers for purchasing decisions • 800 VIPs from the region’s leading retailers attended the event

  4. About RetailEX ASEAN 2016 RetailEX ASEAN 2016 is an annual international trade exhibition and conference that caters to retailers focusing on the ASEAN market, one of the fastest growing regions of the world. The exhibition showcases retail solution from local and international exhibitors and provides the most complete trade platform for exhibitors to market themselves profitably, increase brand image & create awareness for their organization, network & extend customer base as well as identify and tap on new opportunities in Southeast Asia which presents immense potential as a future retailing hub of the world. Event Title: RetailEX ASEAN 2016 Website: http://www.retailexasean.com/ Event Date: 25-27 August 2016 (10.00-18.30) Venue: IMPACT Exhibition and Convention Center Bangkok, Thailand Exhibit Area: 5,000 SQ.M. Exhibitor: 150+ Companies Visitor: 5,000 Trade Visitors Organizers: Thai Retailers Association Thai Shopping Centers Association IMPACT Exhibition Co., Ltd Globe International Events Consultancy

  5. • Concept of the show - The Largest In Store Equipment & Solutions Expo In Southeast Asia • Innovative, Intelligent, Design • One important criteria for an Eco Concept store would be the Sustainability and energy- efficiency criteria: Lead (Leadership in Energy and Environmental Design) Another criteria would be the PEFC-certification (Programme for the Endorsement of Forest Certification) for the wood products in the shop fittings as well as the carrier bags to ascertain that they are coming from sustainably and responsibly managed forests.

  6. • Concept of the show - The Largest In Store Equipment & Solutions Expo In Southeast Asia • Designer Pavilion

  7. RetailEX ASEAN 2016 Refrigeration Retail System & Shop Fitting, Visual Merchandising, Systems & Catering Technology Store design equipment   Audio & Visual showcase Business intelligence   Air conditioning & ventilation Digital media/digital signage  Couponing / Gift Vouchers   Decorative lighting/LEDs Digital printing  CRM / Loyalty Solutions   Decorative surfaces Display Furniture/furnishing  Bakery points  Data / Effectiveness Measure /   Digital signage & Display Eco design for energy saving  Cabinets for commercial Processing / BDD   Equipment for retail trade Interactive shop windows  refrigeration Digital Marketing solution  (carts, baskets, trolleys, etc) Interactive terminals   Coffee machines   ERP Merchandise management Experiential fittings & solutions Interior/shop architecture    Loss Prevention Solution Floor conveyors Kiosks  Cold rooms, Cold storage   Floors/wall/ceiling Permanent displays  Mobile Application/ mobile  Display counters   Furniture / display POS, POP display shopping  Frozen food display   Projectors & digital solutions Promotional items/bags  Multi-channel full web solutions in-   cabinets Retail lighting solution Shop furnishings store   Retail textile equipment Sales & Promotion counters  Ice makers  RFID technology  (mannequins, racks, hangers, Seasonal, Theme display  Ovens  Social Commerce / E-mail  garment rails, etc) Shop visual merchandising  Packaging machines   marketing Shelf systems Store design& display  Refrigerated counters    Shop window fittings Store Interior design Solution for E-Commerce, M-   Showcases, display cases Temporary displays  Refrigerated display cases Commerce   Signage systems Touch screens/touch tables  Solution for Restaurant Chain  Refrigerated shelves   Signs Visual display solutions  Solutions for Department store,   Storage facilities system Window display equipment Supermarket, Hypermarket  Decoration/ambience  Convention store, Fashion store  Design/experiential/layout

  8. ASEAN Retail & Shopping Mall Week ASEAN Visual ASEAN Shopping Mall ASEAN Retail Congress Merchandising Conference (25-26 Aug 2016) Conference (27 Aug 2016) An one stop platform for all local and (25-26 Aug 2016) The retail industry is facing an international retailers to seek business unprecedented wave of change with An annual conference that updates on all opportunities as well as exchange key the rise of technology, ecommerce, visual merchandising trends in ASEAN. knowledge and ideas on retail trends and Omni-channel retailing. Hear from Learn from leading brands in Asia on the with leading shopping malls in ASEAN. and exchange ideas with the experts necessary techniques and their past Target audience: Shopping mall, Shop of the industry to propel your experiences to be successful on the key and store, Food industry, Restaurant, company into the new era of retailing. retail aspect of visual merchandising. Chain store, Supermarket, Community Target audience: Retailers (Local + Target audience: Fashion industry, Fashion Mall, Department store, Entertainment Overseas) retailers Complex Thailand Retail Study Tour Exclusive Networking Night (23-24 Aug 2016) (25 Aug 2016) The retail study tour will cover Thailand’s most An exclusive networking cocktail of iconic retail landmarks with guidance from delicacies and delightful entertainment on the experienced experts with in-depth the first night of the exhibition which is a knowledge of the local market, its one-stop platform that provides business opportunities and challenges. link-ups and business networking opportunities between leading retailers and Target audience: Oversea Retailers shopping mall sin Thailand and ASEAN. (Vietnams, Myanmar, Philippines and etc.)

  9. Visitors' Profile : • Audio/Video (AV) Stores • Bookshops • Community Mall • Convention Stores • Cosmetics Brands & Stores • Chain Restaurant • Department Stores • Drug stores • Fashion Industry • FMCG Brands • Hypermarket • Hospitality • Shopping Mall • Skill Trader • Supermarket • Superstore • Watch and Jewelry

  10. PR PHASING, Media & Advertising

  11.  Before the show :  During the show :  After the show : OFFLINE: Press Conference OFFLINE :  PRESS INVITATION OFFLINE: NEWSPAPER / MAGAZINE Road Show Local & International Grand Opening RetailEX  NEWS RELEASE  CALENDAR NEWS Asean2016  PHOTO RELEASE  Photo Caption Press Visit  PRESS INVITATION  SPECIAL SCOOP  INVITATION PRESS  Take Care of PRESS TELEVISION Press Conference (July 2016)  NEWS RELEASE  TV News  PRESS INVITATION RADIO Exclusive Interviews ONLINE:  Radio News  IDEA PITCHING NEWS ONLINE WEBSITE ONLINE: NEWSPAPER / MAGAZINE  NEWS RELEASE SOCIAL MEDIA NEWS ONLINE WEBSITE  CALENDAR NEWS  FACEBOOK SOCIAL MEDIA  PHOTO RELEASE  Line  FACEBOOK  Advertorial  Linkin  Line TELEVISION  Linkin  TV News  TV TIE IN RADIO  Radio News ONLINE: PR PHASING NEWS ONLINE WEBSITE SOCIAL MEDIA *At least 50 times of press  FACEBOOK coverage  Line  Linkin

  12. News Clipping

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