Retail Trends & Innovation Ottawa Real Estate Forum October 8, - - PowerPoint PPT Presentation

Ottawa Real Estate Forum October 8, 2015

Retail Trends & Innovation

Retail Landscape

Competition in the luxury market Outlet retailers coming to Canada Benefits of the weak CAD dollar Emergence of vertical and mixed-use developments

State of Online Retail

93% of Canadians are online shoppers 70% are recent shoppers who have made a purchase in the past 3 months

% of Online Shoppers % of Online Cross-Border Shoppers 74% 56% 68% 48% 73% 57% 68% 49%

Most likely to purchase online

Consumers under 44 Females

Shopping Behaviour in Major Cities

Canada Vancouver GTA Montreal % Online Shoppers 70% 76% 82% 69% % Online Cross-Border Shoppers 52% 60% 67% 52%

State of Online Retail

Delivery Preferences 47% 37% 16%

Buy online, deliver home Buy in-store, take home immediately Other

Top Purchase Influencers

19% 24% 35% 0% 10% 20% 30% 40% Review sites Retailer websites & flyers Online ratings and reviews

Consumer Spend

Online expenditure increased in all categories in Quarter 2, except for Health & Beauty Products

Top Satisfaction Rates by Category

66% 66% 70% 74% 80% 0% 50% 100% Kitchenware… Footwear Appliances Electronics Entertainment

$106 $88 $116

$53

$149

Kitchenware & Homeware

Key Trends in Retail Innovation

Key Trends in Innovation Curated Collections Hyper Local Online Offline Mashup Customization Experiential Retailing 2.0 Retailvention Technology Intervention

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Curated Collections

• The heart of successful

retailing rests in creating a coherent and compelling assortment

• Customers have access to

goods from a much broader and global variety of providers

• Retailers are under pressure

to deliver a clear and meaningful offer

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6

Trunk Club, USA

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Customization

• Retailing and

manufacturing now offer increasingly customizable

• ptions to meet high

customer expectations

• Customization in retailing

is reaching critical mass

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BIRCHBOX, USA

BIRCHBOX, USA

Experiential Retailing

• Retailers must rethink the

role of the store

• Showcase merchandise in a

way that boldly delivers an experience

• Gain more relevancy to

consumers:

• Social gathering places
• Centres for knowledge,

learning, and information

• Places of recreation,

relaxation

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11

Hedonism, UK

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Hedonism, UK

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Hyper Local

• Power in truly being local

and eco-friendly

• Having the right products

sourced from the local community resonates with many trends and influences consumers:

• Freshness
• Sustainability
• Supporting local community
• Safety
• Consumer interest in

understanding the products they consume

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14

Au Bout du Champ, France

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Au Bout du Champ, France

Online Offline Mashup

• Seamlessly blending the
• nline and offline retail

experience

• Allowing customers to

shop where and how they want

• Online tools are being

adopted for in-store use

• Bringing the immediacy
• f online into the brick

and mortar world

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17

Argos, UK

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Argos, UK

Retailvention

• New models challenge the very

nature of what retailing can be

• Retailvention poses high-impact

questions:

• How do you think about an

existing business in a completely different way, shattering the tried and true methods of distribution and selling?

• How do you build and take a

business directly to the customer, by-passing traditional selling channels?

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20

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Bilder & deClercq, The Netherlands

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Bilder & de Clercq, The Netherlands

Technology Intervention

• Technology itself is not

innovation

• What technology enables

customers to do provides true innovation

• Arms consumers with more

choice, more access, and more information than ever before:

• 24 hour access to goods
• Access to more detailed

information; customized offers

• Seamless checkouts
• Real-time visibility into

inventory

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23

TeamLabHanger, Japan

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For a free copy of Retail Innovations 10 Visit: www.jcwg.com Or scan:

Lisa Hutcheson J.C. Williams Group 90 Richmond St. E., Suite 100 Toronto, ON T 416.921.4181 M 416.986.3035 lhutcheson@jcwg.com Twitter: @_lisahutcheson www.jcwg.com