Resort and Attraction Management (RAAM) Curriculum Proposal - - PowerPoint PPT Presentation

Resort and Attraction Management (RAAM) Curriculum Proposal

Faculty Senate Presentation Erik Chiarelott, Lecturer – Department of Marketing Kate Dailey – Associate Dean BGSU Firelands Andy Kurtz – Dean BGSU Firelands December 4, 2018

• Destination economy: $1.9 billion in revenue in 2017

between Erie and Ottawa counties.

• Cedar Fair, an industry leader, is committed to regional

economic growth through sustainable partnerships and collaborations (e.g. Firelands Partnership).

• BGSU and Cedar Fair have a long-standing partnership
• n the non-credit side.
• Collaboration on industry-specific degree program will

benefit the region, their organization, and the industry as a whole.

Why Cedar Fair?

• In 2017, Cedar Fair entertained more than 25 million visitors
• Cedar Fair operates 11 Amusement Parks, 4 Hotels, 3 Water Parks in

locations such as:

• Cedar Point in Sandusky, Ohio
• Knott's Berry Farm near Los Angeles, California
• Canada's Wonderland near Toronto, Canada
• Kings Island near Cincinnati, Ohio
• Carowinds in Charlotte, North Carolina
• Dorney Park & Wildwater Kingdom ("Dorney Park") in Allentown,

Pennsylvania

• Kings Dominion near Richmond, Virginia
• California's Great America in Santa Clara, California
• Valleyfair near Minneapolis/St. Paul, Minnesota
• Worlds of Fun in Kansas City, Missouri
• Michigan's Adventure in Muskegon, Michigan

Cedar Fair

The largest US-based potential theme park and attraction employers include: 1) Walt Disney Parks with over 150 million visitors in 2017 2) Universal Parks and Resorts with nearly 50 million visitors in 2017 3) Six Flags Entertainment with over 30 million visitors in 2017 4) Cedar Fair Entertainment with over 25 million visitors in 2017 5) SeaWorld Parks and Entertainment with over 20 million visitors in 2017

Industry Growth - Domestic

• Based in Sandusky, Ohio at a Sandusky facility and in

partnership with Cedar Fair

• 2+2 degree completion program, 62 credit hours,

lockstep cohort model, with a unique 10-week fall and spring academic schedule

• Summer co-op experiences and 4 professional

development/job shadow experiences

Innovated, Integrated, Immersive, and Applied

• University of Central Florida - Hospitality

Management degree with a Theme Park and Attraction Management Track in a Partnership with Disney https://hospitality.ucf.edu/theme-parks/

• Breda University of Applied Sciences – Tourism

Management Degree with an Attractions and Theme Park Mgmt. track https://www.buas.nl/en/programmes/tourism- management

• Staffordshire University - Visitor Attraction and

Resort Management degree in a Partnership with Merlin Entertainment Group http://www.staffs.ac.uk/course/visitor-attraction- resort-management-fda Uniqueness of the RAAM Program

RAAM Program Sequence

Time period Curriculum component Time period Curriculum component Year 1, Summer Semester RAAM 3000: Introduction to Resort and Attraction Management Year 1, Fall Semester RAAM 3100: Managerial Accounting and Finance for Resorts and Attractions Year 1, Summer Semester RAAM 3050: Introductory Co-

• perative Experience in

Resort and Attraction Management Year 1, Fall Semester RAAM 3200: Management Information Systems for Resorts and Attractions Year 1, Fall Semester RAAM 3300: Guest Service Management for Resorts and Attractions Year 1, Fall Semester RAAM 3400: Merchandise and Gaming Management for Resorts and Attractions Year 1, Fall Semester RAAM 3410: Professional Development Experience I

RAAM Program Sequence (cont.)

Time period Curriculum component Time period Curriculum component Year 1, Spring Semester RAAM 3500: Food and Beverage Operations for Resorts and Attractions Year 2, Summer Semester RAAM 4050: Advanced Co-

• perative Experience in Resort

and Attraction Management Year 1, Spring Semester RAAM 3600: Marketing Management, Advertising and Social Media for Resorts and Attractions Year 1, Spring Semester RAAM 3700: Entertainment and Event Management for Resorts and Attractions Year 1, Spring Semester RAAM 3800: Lodging Operations for Resorts and Attractions Year 1, Spring Semester RAAM 3420: Professional Development Experience II

RAAM Program Sequence (cont.)

Time period Curriculum component Time period Curriculum component

Year 2, Fall Semester RAAM 4000: Legal Environment

• f Resorts and Attractions

Year 2, Spring Semester RAAM 4600: Human Resources Management for Resorts and Attractions Year 2, Fall Semester RAAM 4100: Managerial Communication and Decision Making for Resorts and Attractions Year 2, Spring Semester RAAM 4700: Risk Management and Safety for Resorts and Attractions Year 2, Fall Semester RAAM 4200: Leadership and Strategic Management for Resorts and Attractions Year 2, Spring Semester RAAM 4800: Operational Planning and Supply Chain Management for Resorts and Attractions Year 2, Fall Semester RAAM 4300: Facilities and Property Management for Resorts and Attractions Year 2, Spring Semester RAAM 4900: Senior Capstone II: A Problem Solving Field Study and Presentation Year 2, Fall Semester RAAM 4500: Senior Capstone I: A Problem Solving Field Study and Presentation Year 2, Spring Semester RAAM 4420: Professional Development Experience IV Year 2, Fall Semester RAAM 4410: Professional Development Experience III

• Cedar Point hires 4,000 seasonal employees and because it

located less 15 minutes from BGSU Firelands, these employees (primarily high school and college students) would be a target market for the RAAM program

• Cedar Fair will be marketing this program to their employees
• Diversity opportunities with women, minorities, and

international students

• In a Cooperative Agreement by and between Cedar Fair and

Bowling Green State University signed on March 28, 2018, Cedar Fair committed to providing a “minimum of 200 paid internships” with students enrolled in the program “priority in internship selection and assignments”

RAAM Target Students

Resort and Attraction Management (RAAM) Curriculum Proposal

Questions