Reseal sealab able, e, Eco-Friend endly y Wi Wine ne in a Can. - - PowerPoint PPT Presentation

Reseal sealab able, e, Eco-Friend endly y Wi Wine ne in a Can. n.

• Exciting new resealable, eco-friendly packaging

targeted at millennials, women, adventure seekers + eco-conscious consumers, and consumers who don’t like warm wine.

• Resealable, aluminum packaging means this wine

travels with ease. Consumers don’t have to drink the entire can in one sitting.

• This innovative packaging will help revitalize the

wine category by offering an up-scale experience in the canned wine category.

• 12 bottles per tray
• 12.5 lbs. per tray for easy lifting
• 125 trays per pallet (5x25) less

cost in transportation

• Small foot print for easy display and storage
• Tray displays well on its own
• Less packaging material for stores to manage
• Stores aren’t overloaded with excess cans that

won't fit on the shelf

• Aluminum is not a good insulator
• Consumers can’t drink the whole can before it gets warm
• Pop Top can design consumers have to put their mouth on metal

which can give off a tiny metallic taste

• Current can design spill when consumers are on the go
• Can shape is not a fancy feel for consumers

• Our resealable cap

gives consumers the

• ption to put their

beverage back in the cooler.

• Which means,

consumers can enjoy quality wine throughout the day.

• This new cap also

makes this wine highly

• portable. Throw it in

the cooler, a beach bag or a backpack!

• No more warm wine,

spills or sticky messes to clean up!

• The plastic ring

prevents consumers from putting their mouth on metal which has a better mouth feel

• 375 ml can growth

207%

• 250 ml can growth

18%

• Canned Wine category

growth continues to be gaining momentum.

• SWEET SPOT: $5.85 to

$6.99

• Rose Growth 207%
• Chardonnay growth

158%

• 375 ML bottle size is

driving the category at

• ver 200% growth
• 250 Ml bottle size is

slowing the category down at only 18%

• growth. Don’t dummy

down the category

Nielsen Data May 2019

• Glass is declining.
• Consumers are ready

for something new in the wine category

• Canned Wine

Category growing at 207%

• New Innovation in

the canned wine

• category. Imagine

what ICAN can bring to the category growth

Nielsen Data May 2019

FREEDOM to enjoy wine on their next adventure

• Grapes are

grown in the Horse Heaven Hills of Washington State.

• Vineyards are

located along the Columbia

• River. This

location mitigates temperature extremes and allows for long ripening period.

• Long, hot days

+ cool nights.

• Our vineyards lie in a region that has

an abundance of natural resources.

• ICAN is made with high quality, handcrafted

wine produced from the Mercer’s state-of–the- art winery in Washington State.

• Our vineyards benefit from the river
• effect. This provides constant wind

pressure and amplifies vine & berry activity.

• ICAN is grown and produced by

the Mercer family.

130% Growth

WINE NEMAKERS NOTES This delicate light pink Rosé begins with aromas of fresh strawberries, pomegranate and cranberry. The fruit is lifted with hints of white tea and pink lemonade. The wine is sleek with bright, lively acidity. The bright, crisp, refreshing acidity brings balance and structure to this lively rosé. VINE NEYARD SOURCING 100% of the fruit for this wine came from our Estate Vineyards located in the Horse Heaven Hills. These vineyards sit on a southeast slope above the Columbia River. The

• rientation of the blocks allows for morning sun exposure of the fruit, while avoiding

the intense afternoon rays. WINE NEMAKING The Rosé fruit was machine harvested to allow for early color extraction from the

• skins. Once at the winery, the grapes were sent directly to the press. The free run juice

was cold settled for 48 hours. The clean juice was racked away from the settled solids and inoculated with a yeast specifically selected for Rosé. The wine was fermented cool over a period of 30 days, allowing for great aroma development. TECHN HNICAL NOTES Appellation: Horse Heaven Hills Blend: 68% Grenache, 12% Cinsault, 10% Syrah, 5% Counoise, 5% Sangiovese Alcohol: 12.5% T.A: 0.55 g/100 ml pH: 3.43

79% Growth

WINE NEMAKERS NOTES This lush, yet refreshing Chardonnay has aromas of honeysuckle and fresh pear, with undertones of caramel and sweet vanilla. This wine is balanced by clean bright acidity that leads into a soft, savory finish. VINE NEYARD SOURCING The fruit for this wine came from our Estate Vineyards located in the Horse Heaven

• Hills. These vineyards sit on a southeast slope above the Columbia River. The
• rientation of the blocks allows for morning sun exposure of the fruit, while

avoiding the intense afternoon rays. WINE NEMAKING The grapes were harvested in the very early hours of the morning so they would arrive to the winery cool. Once at the winery, the grapes went directly to the press where the juice was gently pressed away from the skins. The juice was allowed to cold settle for two days before racking. The juice was inoculated with a Chardonnay specific yeast and allowed to ferment cool over 30 days, allowing for great aroma. Development. TECHN HNICAL NOTES Appellation: Horse Heaven Hills Blend: 81% Chardonnay, 15% Viognier, 4% White Riesling Alcohol: 13.9% T.A: 0.59 g/100 ml pH: 3.69