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John Davies Simon Data 10.30.2017
OUTLINE
- Simon platform overview
- Data products
- Reporting and insights
- That’s it
Reporting & Insights Data visibility products John Davies - - PowerPoint PPT Presentation
Reporting & Insights Data visibility products John Davies - - PowerPoint PPT Presentation
Reporting & Insights Data visibility products John Davies Simon Data 10.30.2017 OUTLINE Simon platform overview Data products Reporting and insights Thats it SIMON DATA Simon Consumer Data Platform Used by
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Simon Consumer Data Platform
- Used by marketers, product
management, customer service
SIMON DATA
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Simon Consumer Data Platform
- Used by marketers, product
management, customer service
- Data ingest
- Segmentation
- Multi-channel campaigns
SIMON DATA
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DATA PRODUCTS (with ML)
- [Intelligent] agents
- Decision support systems
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DATA PRODUCTS (with ML)
- [Intelligent] agents
- Decision support systems
- Sometimes these are the same?
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DATA PRODUCTS
Decision support systems
- Reporting
- Insights
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Reporting
- Is this process working?
- KPIs
- Existential decision making
- Executive audience
REPORTING
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Insights
- How does this process work?
- Non-critical analysis
- Iterative decision making
- Practitioner audience
INSIGHTS
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Good reporting
- Validity / alignment
- Predictive accuracy
REPORTING
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Good insights
- Internal consistency
- Interpretability
INSIGHTS
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Email efficacy analytics
- Insights-based system:
all events, queryable in order
CASE STUDY - EMAIL ANALYTICS
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Email efficacy analytics
- Insights-based system:
all events, queryable in order
- Reporting-based system:
purchases only, last-open attribution
CASE STUDY - EMAIL ANALYTICS
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That’s pretty much it.
THAT’S IT
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John Davies john@simondata.com Seriously, we’re hiring