Relaunching and Refining We'll Look At The good and the bad side - - PowerPoint PPT Presentation

Relaunching and Refining

► The good and the bad side of being post initial launch with your program ► Relaunch strategy ► Refining and improving your program ► The marketing of your program

We'll Look At

The Good & Bad of Relaunching

Once you've created your content and run through your program once, it's not all a piece of cake

Don't Lose Enthusiasm

► Many people are excited by the creative process

• How to tackle this: inject something new with each

re-opening

• Live aspects
• Shiny program syndrome, clients will want to keep

creating new programs

• Hard to create real leverage
• There's nothing wrong with creating new programs, but

don't ignore ones already launched

► An issue for a lot of people is assuming your

• ffer, pricing and marketing can remain the

same

• Market conditions change
• Competition changes
• Niches change & mature
• Marketing methods change

Pricing & Your Relaunch

► When you enter relaunch mode, your role is going to change

• What you need to do to continue getting program

participants will change Your Role Changes

► You'll spend less of your time on your program ► You can delegate more of the work that needs to be done

• Even all of it

► Your ROI will be higher ► You'll be able to test and refine more

You Can Create True Leverage

► 3 basic options for launch

• Launch strategy, in which you set a calendar for

the program

• Evergreen, where you make your program

available at any point in time to new people

• Evergreen launch, where you put relaunching on

autopilot What Will Your Relaunch Strategy Be?

► How content is dripped/delivered ► Email sequences for new sign-ups ► Funnels ► Calls/live components ► Community ► Affiliates/JV Partners

Strategy-Based Changes

► Before you re-open, do an assessment of your program content and offer ► Collect and review feedback from participants

Refining & Improving Your Program

► Remove unnecessary sections of content ► Add necessary sections to content ► Improve sections of content ► You don't need to completely redo the program, just make small improvements

Reviewing Program Content

► Anything you gave to participants that wasn't listed ► Anything you should add based on experience ► Any components you should remove ► Bonuses that you plan to change ► Does your pricing structure make sense as is?

• Consider how much it costs you to support the program

► A change in your offer may necessitate a change in pricing

Review Your Program Offer

► You must do this to get your leverage ► This is time to massively test

Refining & Improving Your Marketing

► YouTube pre-roll ads ► YouTube videos ► Podcasts ► Retargeting/retargeting on other networks ► Advertising on specific blogs ► Interviews on podcasts and blogs ► Affiliates/JV Partners

New Traffic Sources

Decide to use a new lead magnet or change the content

Test & Optimize Your Lead Magnet

► Mix up your ads and test

• Headlines
• Copy
• Length of ads
• Images

Test & Optimize Your Ads

► Test your opt-in page

• Headline
• Subheadline
• Copy
• Call-to-action
• Can have a dramatic impact

Test & Optimize Your Opt-In Page

What elements can you test on your sales page and order forms?

Test & Optimize Your Sales Page

► Look at how effective your emails are

• What subject lines get higher opens?
• What call to actions result in more clicks?
• What emails can you add or remove to improve

consumption of your lead magnet and conversions? Test & Optimize Your Email Sequence

► Autoplay or not? ► Something so minor can dramatically boost conversions

Test & Optimize Your Videos

► Test individual changes in isolation ► If you make several changes at one time, it becomes hard to know what helped and what hurt

A Tip for Testing & Optimization

The home stretch - the next segment is our final one for this program

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