Regional Sports coverage in regional Australia
Preliminary findings • Women and children appear much more frequently • One source stories more prominent than in larger newspapers • Non-accredited stories much more common • Sport is more integrated in the marketing of the paper
Study • Content analysis of 16 Victorian newspapers over 14 weeks (one paper a week) to stretch it over as many sports as possible • Content analysis of coverage of regional football champions in three countries • Questionnaires for sports reporters about expectations, news values and work conditions • In-depth interviews with editors, reporters, clubs, athletes, sponsors and other stakeholders
• Taking sport to the extreme • Sport is used to integrate the newspaper in the local community
http://www.geelongadvertiser.com.au/article/2010/08/27/205215_news.html
The blue and white edition - Slow uptake of technology - Great difference in regional newspapers‘ circumstances - Necessity to find other avenues than just competing with the big guys
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