Regional Sports coverage in regional Australia Preliminary findings - - PowerPoint PPT Presentation

Regional Sports coverage in regional Australia

Preliminary findings

• Women and children appear much more

frequently

• One source stories more prominent than in

larger newspapers

• Non-accredited stories much more common
• Sport is more integrated in the marketing of

the paper

Study

• Content analysis of 16 Victorian newspapers
• ver 14 weeks (one paper a week) to stretch it
• ver as many sports as possible
• Content analysis of coverage of regional

football champions in three countries

• Questionnaires for sports reporters about

expectations, news values and work conditions

• In-depth interviews with editors, reporters,

clubs, athletes, sponsors and other stakeholders

• Taking sport to the extreme
• Sport is used to integrate the newspaper in the local

community

http://www.geelongadvertiser.com.au/article/2010/08/27/205215_news.html

The blue and white edition

• Slow uptake of technology
• Great difference in regional

newspapers‘ circumstances

• Necessity to find other

avenues than just competing with the big guys

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