Regional Approach on Developing Tourism Sector within SEE 2020 - PowerPoint PPT Presentation

Regional Approach on Developing Tourism Sector within SEE 2020 Strategy

Five pillars of SEE 2020 Integrated growth deeper regional t rade and invest ment linkages and policies enhancing t he flow of goods, invest ment , services and persons Inclusive growth Smart growth skills development , employment commit ment t o compet e on value creat ion and labour market added, promot ing knowledge and innovat ion across t he board part icipat ion by all, including vulnerable groups and minorit ies Governance for growth Sustainable growth improving t he capacit y of public enhancing compet it iveness, administ rat ions t o st rengt hen t he ent repre-neurship and a rule of law and reduce corrupt ion commit ment t o greener and more so as t o creat e a business-friendly energy-efficient development environment

Prioritization through sectors ► Food and Beverages Processing Sectors of mutual regional importance selected within ► Tourism the SEE 2020 Framework

Prioritization through sectors E XAMPLE : T OURISM Prioritize removal of trade barriers int egrat ed Liberalize services (e.g. integrated logistics services) Incentivize investments and promotion at the global level of the given sector Identify regional skills-gaps and skills mismatches within the sector with an smart obj ective to install mutual recognition arrangements for the given profession Prioritize infrastructure investment geared towards supporting the value chain sustainable Mutual recognition arrangements, fight against grey economy and illegal inclusive employment Piloting alternative dispute resolution methods for the given sectors governance

SEE Tourism Expert Group  Government: Ministries of Economy and Tourism  National Tourism Boards  National Investment Promotion Agencies  Business S ector  OECD, Regional Partner Organizations

6% of GDP in the SEE region Contribution of travel and tourism sector to GDP (% of GDP), 2013 14% 12% 10% 8% 6% 4% 2% 0% HR V ALB MNE BIH S RB MKD BGR ROU Direct Cont ribut ion t o Employment S EE average 6 S ource: OECD TEG Working Group (from UNTTC Tourism dat abase)

6% of employment in SEE Contribution of travel and tourism sector to em ploym ent (% of em ploym ent), 20 13 14% 12% 10% 8% 6% 4% 2% 0% HRV MNE ALB BGR BIH ROU SRB MKD Direct Contribution to Employment SEE average 7 S ource: OECD TEG Working Group (from UNTTC Tourism dat abase)

International tourist arrivals are increasing 8 S ource: OECD TEG Working Group (from World Development Indicat ors)

International tourists arrivals upward trend since the mid 1990’s International tourist arrivals (thousands) 12,000 10,000 8,000 6,000 4,000 2,000 0 ALBANIA BOSNIA AND HERZEGOVINA CROATIA MACEDONIA, FYR MONTENEGRO SERBIA 9 S ource: OECD TEG Working Group (from WTTC Tourism dat abase)

SEE Tourism - Strengths  Location and proximity to Europe as the highest-spending region on tourism  Large diversity in natural habitat/ natural resources (offer potential for different kinds of tourism)  Rich cultural heritage Strengths  Diverse tourism offer  Favourable and diverse climate  Hospitality  S ome economies are price competitive in the tourism sector

The governments of SEE have prioritized tourism Economy Ministry or department in charge of Budget of the ministry or tourism department (year) Albania Minist ry of Urban Development and Tourism EUR 12.7mn for t he whole minist ry (2010, budget of t he former minist ry) Bosnia and Herzegovina Croat ia Minist ry of Tourism EUR 31mn (2010) for t he Minist ry Kosovo Minist ry of Trade and Indust ry: Depart ment of Tourism and Hot el FYR Macedonia Minist ry of Economy: Tourism Depart ment EUR 1mn for t he Tourism Depart ment and t he Agency for Promot ion and S upport of Tourism Mont enegro The Minist ry of S ust ainable Development EUR 11.9mn (2011) for t he Minist ry and Tourism S erbia Minist ry of Economy and Regional EUR 44.2mn (2010) for t ourism Development - S ect or for Tourism promot ion and development OECD (2012), OECD Tourism t rends and policies, OECD, Paris. 11 * This designat ion is wit hout prej udice t o posit ions on st at us, and is in line wit h UNS CR 1244 and t he ICJ Opinion on t he Kosovo declarat ion of independence. Hereaft er referred t o as Kosovo.

SEE Tourism – high potential for investors  Availability and diversity of investment opportunities  Competitive costs  Potential for tourism growth and increased market share  Investment incentives  Added value: increased marketing and branding

SEE Tourism – Offers to the Local and Global Visitors  Cultural heritage tourism  Health tourism  Faith tourism  Adventure/ recreation tourism Offers  S un and beach tourism  Winter tourism  City Break tourism  Ecotourism  Agro tourism

Diverse Landscapes and Climates Mountains and hills Beaches and Islands • Many hilly and mountainous areas, e.g. A coastline of almost 7000km  Dinaric Alps, the Š ar Massif, the Pindus (Croatia, Bosnia and Range, the Albanian Alps, the Balkan Herzegovina, Montenegro, mountains Albania) • S ome of the least-touched alpine regions on More than 1,200 islands mostly  the continent along the Croatian Adriatic • A network of 35 national parks and around coast 150 protected natural areas Favourable Climate • Mediterranean climate along the coast • Mild winters at the coast and in the S outhern part of the region • S nowy winters in the mountains (ski tourism) 14 S ource: UNES CO (2014), “ World Herit age List ”

Natural sites on UNESCO World Heritage List Croatia: Plitvice Lakes National Park FYR Macedonia: Natural and Cultural Heritage of the Ohrid region Montenegro : Durmitor National Park 15 S ource: UNES CO (2014), “ World Herit age List ”

The SEE region offers numerous UNESCO cultural sites Country Site Albania But rint Albania Hist oric Cent res of Berat and Girokast ra Bosnia and Herzegovina Old Bridge Area of t he Old Cit y of Most ar Bosnia and Herzegovina Mehmed Paša Sokolović Bridge in Višegrad Croat ia plit wit h t he Palace of Dioclet ian Hist orical Complex of S Croat ia Old Cit y of Dubrovnik Episcopal Complex of t he Euphrasian Basilica in t he Hist oric Cent re of Croat ia Poreč Croat ia Hist oric Cit y of Trogir Croat ia The Cat hedral of S t James in Š ibenik Croat ia t ari Grad Plain S Kosovo Medieval Monument s in Kosovo The FYR Macedonia Nat ural and Cult ural Herit age of t he Ohrid region Mont enegro Nat ural and Cult uro-Hist orical Region of Kot or erbia t ari Ras and Sopoćani S S erbia t udenica Monast ery S S erbia Gamzigrad-Romuliana, Palace of Galerius S 16 S ource: UNES CO (2014), “ World Herit age List ”

I SEE Cultural Tourism  FESTIVALS IN THE REGION  HOUSES WITH TRADITION IN THE REGION  HAMAMS/SPA IN THE REGION  BRIDGES OF THE REGION (symbolic meaning for the regional cooperation)  CASTLES, FORTRESSES, MONASTERIES OF THE REGION  ARCHEOLOGICAL SITES  STORIES FROM THE REGION  CELEBRITIES FROM THE REGION  TRADITIONAL FOOD, MUSIC, CRAFTS, WAY OF LIVING IN THE REGION (PROMOTING DIVERSITY)  THE HISTORY OF YOUGOSLAVIA  MONUMENTS OF THE WORLD WAR II  FILM LOCATIONS  CARNIVALS – MASKS OF THE REGION  PILGRIMAGE - CHURCHES AND MOSQUES OF THE REGION Regional Cooperat ion for European Int egrat ion A Bridge Bet ween Macroregions

Main Challenges in the SEE Tourism  Human resources: education and training  Marketing, strategy and branding

Immediate Needs for Tourism Development  Focus on supporting employers in employee training to help address the skills gaps in the tourism sector;  Focus on creating a regional brand to foster regional integration in the tourism sector; and  Target the cultural/ historical niche market for further development.

Upcoming Activities  Policy response proposals for skills gap  Creating a regional tourist offer/ brand  Further regional programme development

thank you RCC Secretariat Trg BiH 1/ V , 71000 S araj evo Bosnia and Herzegovina http:/ / www.rcc.int