Recently, several industries have experienced their digital - - PowerPoint PPT Presentation

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Recently, several industries have experienced their digital revolution...

Transportation

And many more...

Industry:

UBER

Digital Actors: Digital Revolution Hotels

AIRBNB

Restaurant

JUSTEAT

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The health industry has also taken a turn at experiencing this revolution

Medical appointments

What about care for the eldery ?

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Lack of innovation in the care industry baby boomers (50-65 years) connected to the internet The isolation of the elderly population

CONTEXT

The aging population The strong will from elderly person (over 75 years) to age at home rather than in a retirement home

• f baby boomers are

caregivers for an elderly, dependent parent (+75 years)

32%

15

million

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PROBLEM

How to enable baby boomers

to ensure home support, in the best of conditions, for their parents ?

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SOLUTION

The commercial and technological innovation to revolutionize the sector towards assistance for the elderly.

Mercijosephine.fr

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SOLUTION : How ?

Online Reservation (smartphone, tablet, computer)

• r via our connected button

Reserve what you need, when you need it, and where you need it to be

We make it easy

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An application for the entire family Stay informed of the visits from our care professionals, share the day-to-day life of your loved ones and your family photos

We make it social SOLUTION : How ?

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Integration of connected objects concerning health and wealth fare Even from a remote distance, our care professionals continue to ensure the well-being

• f your family (Hydration, sleep, heart rate,

medications, effective presence, etc)

We make it safe SOLUTION : How ?

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We propose the best care professionals We remunerate our care professionals 25% more than the average pay scale in order to attract and retain the best of candidates.

We make it better SOLUTION : How ?

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BUSINESS MODEL

A digital agency backed by nursing homes who comply with legislation in force within that sector. Upscale strategic positioning 8 proposed services A rate per hour service / no commitment

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TEAM

A complementary and passionate team located in Luxembourg CEO Romain BAROAN

Master’s Degree in Finance

SKEMA Business School 7 years as finance and tax advisor Dentons Luxembourg Deloitte Luxembourg Start-up experience

CTO Judith ROULLON

Master’s Degree in Computer science

EPITECH 3 years as engineer in web and mobile development Easy development web LevelUp - Suite

CMO Maïté JEANROY

Master’s Degree in Marketing

ISCOM 10 years as Marketing Manager Banque internationale à Luxembourg Linc SA

CFO Geoffroy MAURY

Master’s Degree in Economics

Louis Pasteur University 15 years as consultant and financial controller Luxembourg Stock Exchange ATOZ Luxembourg Dentons Luxembourg Self Entrepreneur

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MARKET

French perspectives (1st targeted market)

Senior and internet Senior standard of living Assistance to senior

• f the seniors have a

positive image of internet

32%

have an Internet access

57%

Seniors incomes (net of any tax) : € 122 billion or 43 % of revenues in France It could be 55 to 60% of revenues in 2020 dependent people

• r people with

reduced autonomy

1,21

million

• f fragile people

(often more than 70 years old)

4,5

million

hours worked / year for assistance for seniors

500

million

...and 0 hour booked from Internet

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Germany

MARKET

The European perspectives

22.3

people over 60 million

100%

people over 65 receiving a pension

United Kingdom

14.9

people over 60 million

100%

people over 65 receiving a pension

Belgium

2.7 people over 60

million

MARKETING AND COMMUNICATION STATEGY

ENG NGAGE GE CON ONVE VERT RT

Provi vide de incen enti tive ve to reco comm mmen end

PL PLAN MAK AKE E KN KNOWN Funnel developpement

• Define targets
• Define marketing approach
• Built digital marketing strategy and PR approach
• Define content strategy
• Define KPI’s
• Test SEA campaigns

focused on aquisition

• Determine best aquisition

channel and optimize it

• Organic SEO focused
• Develop social media content
• Built digital audience
• Built and promote digital content
• Start PR actions
• Built partnership with influencers
• Launch affiliate

program

GROWTH START

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FINANCIALS

N N+1 N+2 N+3 N+4

Number of seniors helped

198 624 1 120 1 741 2 554

Income (K€)

1 284 7 549 16 861 28 032 42 152

Charges (K€)

1 534 6 815 14 279 22 897 33 572

Profits/Losses (K€)

(250) 734 2 582 5 135 8 580

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COMPETITION

• Physical agencies : O2, Petit-fils, Vitalliance, etc
• Start-up (France) : Oxilia

Competitors

• Disruptive technologies
• Upscale strategic positioning

Competitive differentiation

• Joinhonor (reward as “Best new Startup” in US in 2016)
• HomeHero

Proof of concept in US

+

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AGENDA

Date posted online for www.mercijosephine.fr Grandmother’s Day

06/03/2016

Recrutement of initial Joséphine’s

04-06/2016

Opening date for the first “Merci Joséphine agency”

01/07/2016

Don’t miss the train…!

Join us in the transforming process of assistance to the elderly The precursors of today will be the leaders

• f tomorrow

Our mission is to help our parents continue to live at home with joy, comfort, and grace as they age. Do you know many more rewarding mission ?

“ ”