Putting emotions in their place Andrea Ballatore - PowerPoint PPT Presentation

Putting emotions in their place Andrea Ballatore aballatore@spatial.ucsb.edu @a_ballatore Naples, 1890s A. Ballatore – Nov 2014 - 1

“The domestic architecture of Naples, the narrow, dingy streets, the high, confined and badly constructed houses with balconies in front of every window and flat roofs are far from attractive. The never- ending noise, the interminable rattling of wheels at all hours of the day and night, … and shrill shouting of hawkers render Naples extremely distasteful.” (K. Baedeker, Italy: Handbook for Travellers , 1867) A. Ballatore – Nov 2014 - 2

“The domestic architecture of Naples , the narrow, dingy streets , the high, confined and badly constructed houses with balconies in front of every window and flat roofs are far from attractive. The never- ending noise, the interminable rattling of wheels at all hours of the day and night, … and shrill shouting of hawkers render Naples extremely distasteful.” (K. Baedeker, Italy: Handbook for Travellers , 1867) A. Ballatore – Nov 2014 - 3

“The domestic architecture of Naples , the narrow, dingy streets , the high, confined and badly constructed houses with balconies in front of every window and flat roofs are far from attractive. The never- ending noise, the interminable rattling of wheels at all hours of the day and night, … and shrill shouting of hawkers render Naples extremely distasteful.” (K. Baedeker, Italy: Handbook for Travellers , 1867) A. Ballatore – Nov 2014 - 4

Computing sentiment in text Computing sentiment in text ( ) → d 1 , d 2 ,..., d n ( ) f text , R • Granularity: document, word, or feature level • Challenges: ambiguity, contextuality, irony • Applications: human geography, urban planning, marketing, digital humanities • Models: binary (positive/negative) vs multi- dimensional A. Ballatore – Nov 2014 - 5

Theories of Theories of emotion emotion Plutchik’s wheel (1980) A. Ballatore – Nov 2014 - 6

Emotional signatur Emotional signatures es ~600K blog posts from A. Ballatore – Nov 2014 - 7

Thanks! Andrea Ballatore aballatore@spatial.ucsb.edu @a_ballatore A. Ballatore – Nov 2014 - 8