PUR PROJET INSETTING YOUR MISSION AND BUSINESS Septembre 2010 - - PowerPoint PPT Presentation

Septembre 2010

January 2012

INSETTING YOUR MISSION AND BUSINESS PUR PROJET

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CONTENT

• 1. PUR PROJET

Objectives, philosophy, levers

• 2. INSETTING
• 3. PUR PROJET MODEL

OF COMMUNITY FOREST PROJECTS

• 4. PROJECTS

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5 Developing socio-environmental projects, regenerating, conserving and activating ecosystems, in partnership with local disadvantaged communities.

PUR PROJET

• Collaborating to generate value for all stakehoders
• Contributing to the transformation of the Company

model, to restore meaning and harmony, and balance ecology and humanism.

• Unifying people to co-create in Nature’s interest.

Assist organizations in the INSETTING

• f their activities : integrate into their

core business socio-environmental innovations, creating shared value for all stakeholders PROJECTS COMPANY

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PUR PROJET

MISSION Transforming pure intentions into pure projects PHILOSOPHY Accepting what is, while recognizing anything is possible. LEVERAGE Integrating long term externalities into the core mission and business of companies, responding to their short term priorities PROCESS

ACTIVATE CONSERVE REGENERATE REDUCE 1 2 3 4

Integrating socio-environmental innovation within companies’ core values and activities, to regenerate and conserve the ecosystems we all depend upon. Integrating socio-environmental innovation within companies’ core values and activities, to regenerate and conserve the ecosystems we all depend upon. VISION

7 WHILE RECOGNIZING ANYTHING IS POSSIBLE

• Develop holistic insetting programs : internal offset of multiple

socio-environmental criteria (carbon, water, soils, biodiversity, social, ethical, etc. )

• Initiate concrete, ambitious, and long-term pure projects,

integrated to the essential purpose of the organization, in order to legitimate the approach, motivate, value and perpetuate the commitment.

• Invest in the real driver of implication in the organizations : the

internal dimension of awareness and the heart’s commitment. Within each of us, our organizations, and to change the world.

PUR PROJET Philosophy

“PURE : “Accepting what is, while recognizing anything is possible”

“PURE PROJECT: a project that uses creativity and innovation to promote sustainable solutions that advance a common good in the world.“

Ryan Fix, founder of PURE PROJECT

ACCEPTING WHAT IS

• Being aware of the core values of an organization, its challenges with

regards to sustainable development, within the ecosystem upon which it depends

• Identify the true nature and origin of its challenges, and the options

to integrate the solutions internally and with all the stakeholders (insetting)

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PUR PROJET Philosophy : Accepting what is…

PURIFY WITHOUT JUDGING: Today, to answer to the challenges of Sustainable Development, the priority is to invest on the development of solutions, instead of focusing on criticism, opposition, and denunciation of the “guilty parties ” which can only lead to tension of actors and inaction. PUR PROJET Is : Is not : Judging, Sermonizing, Dual, Sanctimonious, Conservative, Ostracist, Ayatollah, Dividing. Non -dual, Animating, Innovating, Integrating, Progressist, Transverse, Ambitious, Welcoming, Reunifiying

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• Developing socio-environmental projects, sources of innovation and

creating shared value for People, their organization and the Planet

• Developing

projects regenerating, conserving and activating ecosystems, in partnership with local disadvantaged communities, financed by organizations willing to integrate their commitment to their business.

• Unifying people to co-create in Nature’s interest.
• Collaborating to generate value for all stakehoders
• Contributing to the transformation of the Company model, to restore

harmony and balance ecology and humanism.

PUR PROJET Vision

Integrating socio-environmental innovation within companies’ core activities to regenerate and conserve the ecosystems upon which they depend.

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PUR PROJET Leverage : insetting

Assist organizations in the INSETTING of their activities : integrate into their core business socio- environmental innovations, creating shared value for all stakeholders

Evaluate and reduce socio-environmental footprint (Carbon, water, soils, biodiversity, social) Control of impact Integral vision Innovative integrated projects Regeneration, protection, activation Large-scale and long-term

2 1 3 4 5

Engage on an integral process : progressive integration of all sustainability stakes within the organization and for all stakeholders. Integration of internal dimension of the process, individual and collective. Insetting of sites, products, value chains, activities, brands : develop innovative pure projects to offset internally the environmental footprint while creating shared value for all stakeholders. Participate to the socio-environmental regeneration, protection and activation of ecosystems and ecosystemic services on which the

• rganization depends, to transform risks in opportunities.

Development of large-scale and long-term projects with significant impact, in order to be a real transformation actor at the scale of the Planet : Maximize benefits for the organization and the stakeholders with regards to climate, water, soils, biodiversity, social development, ..

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PUR PROJET Process

ACTIVATE CONSERVE REDUCE 1 3 4

 Further investments  Complementary socio- environmental projects  Scientific studies. Impacts assessment an monitoring.  Mediation, consultation  Carbon and multi- criteria environmental footprint evaluations (co2, water, social,..) of companies, their products and services  Reduction plan. Development and replication of low-impact best-practices.

REGENERATE 2

Pur Projet assists in the evaluation, reduction and internal offsetting (insetting) of socio- environmental impacts of the organization on the ecosystem from which it depends. Pur Projet revitalizes and brings additional value to the business, people, and the organization’s commitment  Reforestation and agroforestry Soil depollution and natural enrichment Water preservation and management Agro-ecological practices  Forest conservation / REDD+  Land management Biodiversity, water and soils conservation Social cohesion

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CONTENT

• 1. PUR PROJET
• 3. PUR PROJET MODEL

OF COMMUNITY FOREST PROJECTS

• 4. PROJECTS
• 2. INSETTING

Concept, objectives, benefits, case studies

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INSETTING

Offsetting socio-environmental impacts within one’s business

INSETTING : Integration within the organization’s activity of socio-environmental innovations, creating shared value for all stakeholders.

OBJECTIVES

• Integrate reduction and offsetting within the organization’s

value chains, businesses, service offer, processes, etc.

• Give meaning to its message, positioning, and action
• Secure its development with regards to the resources from

which it depends (water, climate, biodiversity, coffee, etc. ) BENEFITS FOR THE COMPANY

• Coherence with respect to the company’s activity
• Sustainability of action through a better appropriation by the

company and its employees

• Securing of sourcing and future activity
• Active and evolutive participation of the company to the

preservation of the resources from which it depends

• Answer to consumers’ expectations
• Increased value and differentiation on the market

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INSETTING

Transform your risks in opportunities

• Highly competitive market
• Prices stretched down
• Low differentiation
• Competitors with high brand equity
• Need for innovation
• Risks in supply chains : quantity, quality, sustainability,

price of sourcing

• Need to strengthen relationships with suppliers, clients
• Lack of employees involvement and motivation
• Need to improve investors trust and interest

.

RISKS AND CHALLENGES ANSWER TO THESE CHALLENGES WITH INSETTING

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INSETTING

Insetting at all levels and in all dimensions of the company

STAKEHOLDERS

• Employees
• Clients
• Suppliers
• Partners

INSETTING OF YOUR CORE VALUES THROUGH YOUR PURE PROJECT VALUES

• Philosophy
• Core values
• Mission
• Public
• Media

BUSINESSES

• Supply chains
• Product offer
• Service offer

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INSETTING

Complete an insetting diagnosis to identify opportunities

OBJECTIVE Understand and identify challenges and

• pportunities per sector or dimension

FORMAT One or several workshops with employees and possibly with other stakeholders

• What are your company’s core values? Your vision,

ambition?

• What is your business and mission?
• What is your added value, your difference?
• What are your current challenges?

. Identify the potential domains of socio-environmental innovation, rank them, and sketch an integral action plan : progressive integration of all stakes with all stakeholders, now and forever Marketing Human Resources Communication Sales Quality Finance Products Competitivity Margin Price Market structure Relationships with partners Innovation

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INSETTING

Five guidelines for insetting

Evaluate and reduce socio-environmental footprint (Carbon, water, soils, biodiversity, social) Impact assessment Integral vision Innovative integrated projects Regeneration, protection, activation Large-scale and long-term

2 1 3 4 5

Engage on an integral process : progressive integration of all sustainability stakes within the organization and for all

• stakeholders. Integration of internal and external dimensions of the

process, individually and collectively. Insetting of sites, products, value chains, activities, brands : develop innovative pure projects to offset internally the environmental footprint while creating shared value for all stakeholders. Participate to the socio-environmental regeneration, protection and activation of ecosystems and ecosystemic services upon which the organization depends, to transform risks into

• pportunities.

. Development of large-scale and long-term projects with significant impacts, in order to be a real transformation actor at the scale of the Planet : Maximize benefits for the organization and the stakeholders with regards to climate, water, soils, biodiversity, social development, ..

19 Action Vision Integral vision Food Sovereignty Fair Trade Eco-conception Organic Agriculture CO2 Evaluation, reduction and compensation Biodiversity preservation Insetting socio/env Awareness and capacity building Advocacy

• Corp. Social Responsibility

Cradle to cradle Diversity ... Happiness SAM 20 : Ethical, Social, Environmental conformity, risk management Non-dual Vision

INSETTING

Integral vision

PROGRESSIVE INTEGRATION OF ALL STAKES WITH ALL STAKEHOLDERS

2 1 3 4 5

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INSETTING

Integral vision applied to product

FROM RISK MANAGEMENT TO STRATEGIC ADVANTAGE

2 1 3 4 5

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Secure the supply chain risks with regards to sustainable development in a transversal way. Develop an integral vision of supply chains and products, co- innovate, create meaning, and integrate challenges to share value CLIENT EXAMPLE

Cradle to Cradle GAP Eco-conception Carbon Footprint Climate change Food Sovereignty Organic, biodynamic Biodiversity Non-dual Perfect product Consciousness Happiness Quality, quality / price ratio Insetting Socio-environmental compensation. Governance (AA1000) Fair Trade Solidarity Trade Audit HSE, Ethical (SA 8000), Environmental (ISO 14000), Traceability,..

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INSETTING

Innovative integrated socio-environmental projects

2 1 3 4 5

GDF Suez, Neuflize, Dumas CLIMATE, A CENTRAL AND TRANSVERSAL THEMATIC, ANCHOR POINT FOR ALL OTHER SOCIO-ENVIRONMENTAL STAKES Example of climate insetting initiatives with focus on specific integrated themes Vittel Nature et Decouvertes Melvita, Thierry Mugler, Clarins Vinci, Malakoff Mederic, Alter Eco Ben & Jerry’s

CLIMATE

FORESTS BIODIVERSITY FOOD SOVEREIGNTY SOCIAL, ETHICAL, FAIR WATER

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INSETTING

Reduce, Regenerate, Conserve, Activate

2 1 3 4 5

4 Cost Conservation Perceived value Regeneration Reforestation / agroforestry Activation Highly-integrated specific projects Reduction Energy-efficiency Lower consumption Waste management PROGRESSIVE INTEGRATION OF HIGHER PERCEIVED VALUE INSETTING INITIATIVES

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INSETTING

Reduce, Regenerate, Conserve, Activate

EXAMPLE OF MULTI-LEVEL INSETTING OF SUPPLY CHAINS

2 1 3 4 5

ACTIVATE CONSERVE REDUCE

 Investigate and invest in innovative sustainable farming and monitoring processes to improve and increase yields and quality  Identify best- practice supply chains with regards to environmental impact  Develop low- impact processes in supply chains  Preserve long-term sustainibility of sourcing (quality and quantity) and industry, by preserving farming conditions and production capacity Conservation of primary forest around cocoa plantations Agroforestry onsite “laboratories” Carbon and multi- criteria environmental footprint evaluation

REGENERATE

 Restore optimal farming conditions to improve productivity and quality of products Reforestation in agroforestry models with cocoa and coffee

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CLIENT EXAMPLE

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INSETTING

Develop a long-term vision and plan

NECESSITY FOR LONG-TERM STRATEGY AND PLAN, TO MATCH NATURAL PACE OF SOCIO-ENVIRONMENTAL STAKES

2 1 3 4 5

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EXAMPLE OF LONG-TERM PLANS

• Climate Plan over 5 years (post-kyoto

2013-2018) and 40-year perspective

• Carbon or multi-criteria footprint

evaluation, reduction plan and quantitative objectives for the group. Internal allowances market to incentivize departments / subsidiaries

• Ambitious long-term and multicriteria

insetting projects of climate mitigation and adaptation

• Deep redefinition of processes

(marketing, sales, HR, etc.) ; to create shared value for all stakeholders. Trainings, communication, promotion of the model. Integration of challenges of a long time program (climate , biodiversity, water, social, etc.) to answer to short-term issues of the company (market, sales, competitivity, HR, etc.) Time Development/ Evolution Company Environment / Social development

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INSETTING

Deployment - Year 1 : from commitment to communication

2 1 3 4 5

5 YEAR 1 : FROM COMMITMENT TO COMMUNICATION

INSETTING REDUCTION DIAGNOSIS EVALUATION COMMUNI- CATION Commitment on action plan Launch of activities Public Launch FOLLOW-UP Review of year 1

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A quality system integrating progressively all stakes, at all levels, and with respect to all stakeholders

INSETTING

Deployment of long-term plan

FIRST 5 YEARS : FROM AWARENESS TO INTEGRAL VISION

2 1 3 4 5

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Vision & Formalism Certification by third party No policy and procedure Strategic advantage Year 0 Quality system certified and proofed Proactive actions Quality system formalized and monitored No formalism. Monitoring issues. Non conformances identified Shared value creation Risk management Competitive advantage Year 1 High Risk Year 2 Year 3 Year 4 & 5

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INSETTING BENEFITS

Creating Shared Value for all Stakeholders

• Biodiversity preservation
• Water preservation
• Carbon sequestration
• Ethical values : solidarity, protection
• f the environment
• Quality and quantity of sustainable

cocoa / coffee

• Diversification and increase of incomes
• Securing resources
• Pride of contributing to planet

preservation and sustainable agriculture PLANET PRODUCERS CONSUMERS

• Pride of belonging to a

responsible company

• Employee satisfaction

EMPLOYEES

• Reinforcement of brand equity
• Legitimacy on financial markets

(e.g. DJSI) INVESTORS Transform risks into

• pportunities

(sourcing, image, differentiation, etc.) COMPANY

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INSETTING BENEFITS

Benefit from Pur Projet’s extended network

An extended network to certify your insetting model and give it an international reach

NGOs / FOUNDATIONS EXCHANGE PLATFORMS / COMMUNICATION CERTIFICATION / STANDARDS

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INSETTING WITH TREES

Trees at the center point of multiple socio-environmental stakes

• Carbon sequestration in trees
• Impact on climate change at

global and local level

• Generation of carbon credits
• Increase and diversification of

revenues

• Yield and quality increase
• Timber sales at maturity
• Less dependence on crop

production

• Social cohesion
• Pride
• Food sovereignty

SOCIAL & ECONOMIC CLIMATE BIODIVERSITY

• Ecosystems preservation and

regeneration

• Cycle of organic matter, pollination, etc
• Protection of threatened and endemic

species

WATER

• Preservation of water resources
• Increase of water stocking capacity
• Regulation of rainfalls / avoiding droughts
• Filtering and limitation of water runoff

SOILS

• Regeneration of unproductive soils
• Erosion avoided
• Limitation of underground runoff
• Nitrate sequestration

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INSETTING WITH TREES

What is the meaning of planting a tree?

• Motivation of employees
• Client’s support and loyalty
• Recognition of the brand
• Viral effect, notoriety

OUTSIDE INSIDE

• From the heart
• Internal satisfaction
• Adherence to strong values
• Well-being
• Reduction of inputs
• Reduction of environmental footprint
• Reinforcement of supply chains
• Diversification of revenues
• Reinforcement of the company’s

ecosystem

• Increase of revenues
• Socio-economic development
• Enrichment of the ecosystems
• Ensure the future of Humans

and the Planet FOR THE COMPANY FOR ALL

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INSETTING WITH TREES

Universal unifying values of trees

Suppliers

TREES AND NATURE TREES AND HUMAN BEING

Food security

• Agriculture and

agroforestry

• Agricultural yields

Preservation of water, soils, biodiversity, natural resources Employees Investors Media Clients Public Civil society Life preservation Climate preservation

PLANT A THOUSAND TREES WITH ONE SEED Have a multiplying effect on oneself, in

• ne’s organization,

and on the Planet, internally and externally PLANT A THOUSAND TREES WITH ONE SEED Have a multiplying effect on oneself, in

• ne’s organization,

and on the Planet, internally and externally Create a neutral space, of welcoming emptiness, of silence and listening, around concrete and internal values of the trees. Create a virtuous, integral, non-dual process. Nature is welcoming. Everyone is invited.

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CASE STUDIES INSETTING

Example of insetting initiatives with Pur Projet (1/3)

GROUP BRAND INSETTING COMMITMENTS RETURNS

Preserve resources and core business Secure sourcing Nestlé Vittel Preserve water resource

• Brand perception
• Press feedbacks
• Increased market share
• 1 million trees 2010-2012
• 30 000 hectares
• Perimeter CO2 footprint

Clarins Thierry Mugler Protect flora and biodiversity

• Internal and external

communication

• Brand equity
• Botanical garden
• Preservation 10 000 has +

reforestation

• Perimeter CO2 footprint

L’Occitane Melvita Protect biodiversity and promote beekeeping

• In-store communication and

promotion

• Involvement of consumers
• Brand equity
• 25 000 trees
• Preservation 10 000 has
• Hives and beekeeping

development Chanel Chanel Reinforcement of supply chains

• Risk management suppliers

and image

• Global quality Sustainibilty
• Hollistic audits supply chains
• Charte Integrale SAM Pur

Projet Unilever Ben & Jerry’s

• Insetting a supply

chain

• Defend food

sovereignty

• Communication
• Reinforcement of image

“doing good with food ”

• 65 000 t CO2 eq.
• Impact monitoring on food

sovereignty Nature & Decouvertes Nature & Decouvertes Protect timber resources

• In-store communication and

promotion

• Involvement of consumers
• Brand equity
• 45 000 trees
• Innovative calculator

timber/paper

NON EXHAUSTIVE

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CASE STUDIES INSETTING

Example of insetting initiatives with Pur Projet (2/3)

GROUP BRAND INSETTING COMMITMENTS RETURNS

Enrichment of service offer VINCI NWCC Highway ecosystem 30 years Highway model VINCI

• Reputation
• Progress of construction

site ; financial stakes

• Mediation, consultation
• Socio-environmental activities
• Monitoring of biodiversity

impacts SAUR Coved Waste collection and treatment

• ffer
• Differentiation from competitors
• Competitive advantage
• Business image
• Offseted service offer

COGEDIM COGEDIM Ecosystem Responsible construction site

• Reinforcement of quality image
• f the company
• Differentiation from competitors
• Construction site carbon
• ffseted

NON EXHAUSTIVE

Strengthening

• f values and

mobilization

• f teams

VINCI VINCI Group values

• Buy-in/ Implication of

employees and subsidiaries

• 190 000 trees (1 tree/

employee) ABN AMRO Neuflize OBC Climate footprint

• Employees implication
• Carbon offsetting 3700 t

CO2/year VCS PEPSICO Pepsico xx

• Employees implication
• xxx

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CASE STUDIES INSETTING

Example of insetting initiatives with Pur Projet (3/3)

GROUP BRAND INSETTING COMMITMENTS RETURNS

Consumers involvement CLARINS Clarins Responsible product

• Environmental

Labelling

• Marketing : product

differenciation

• Multicriteria ecocalculator

product Procter & Gamble Hugo Boss Product launch

• Product launch sales
• Press feedback
• Brand equity
• Relationship with consumer
• 1 tree / product : 400 000

trees

• Interactive platform for

consumers to participate REWE Responsible product

• Product Labelling
• Product differenciation
• Mitigate image risk
• Offsetting of flowers products

NON EXHAUSTIVE

Cost control GDF Suez INEO Carbone footprint Energy consumption

• Emissions and cost

reductions

• Employees buy-in
• Carbon offsetting 1800 t

CO2/year VCS REWE

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CASE STUDIES INSETTING

Securing resources

Vittel : preservation of water resources in the world Chocolats Halba / Marks & Spencer tree plantation in their supply chains

CASE STUDY

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CASE STUDIES INSETTING

Protect and understand ingredients

Melvita : Reforestation in agroforestry and installation of bee hives in communities Thierry Mugler / Clarins : preservation of flora biodiversity, botanical garden to value medicinal plant

CASE STUDY

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CASE STUDIES INSETTING

Integration in product line

Dumas Literie : Creation of new product sideline; new product listings Hugo Boss : Implication of consumers

CASE STUDY

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CASE STUDIES INSETTING

Service offer enrichment - differenciation

SAUR : Compensation integrated to service offer VINCI : Biodiversity and social compensation of field impacts ; integration to group’s subsidiaries (1 tree per employee)

CASE STUDY

39 ACTIVATE CONSERVE REDUCE 1 3 4

 Investigate and invest in innovative sustainable farming and monitoring processes to improve and increase yields and quality  Identify best- practice supply chains with regards to environmental impact  Develop low- impact processes in supply chains  Preserve long-term sustainibility of sourcing (quality and quantity) and industry, by preserving farming conditions and production capacity

CASE STUDIES INSETTING

Supply chain : Long term model to secure a sustainable sourcing

Conservation of primary forest around cocoa plantations Agroforestry onsite “laboratories” Carbon and multi- criteria environmental footprint evaluation

REGENERATE 2

 Restore optimal farming conditions to improve productivity and quality of products Reforestation in agroforestry models with cocoa and coffee

CASE STUDY

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FOR FARMERS FOR BUYERS

CASE STUDIES INSETTING

Supply chains : Multiple benefits for buyers and industry

Increase and diversify revenues of producers

• Trees planted will increase farmers benefits and diversify their income, hence reducing

the risk to cut down cocoa farms for a switch to other products Secure productivity and price

• Timber trees planted bring biomass and natural fertilizers for cocoa plantations, natural shading

(optimum at 40 % for cocoa fields), protecting fields from prolonged droughts and heavy rains

• For a limited investment, capacity to raise cocoa production by 50 to 100 %, with more regular

production even during dry seasons. Improve quality

• Agroforestry systems ensure higher level of humidity throughout the year, better protection from

sunrays, and increased soil quality.

• This results in higher complexity of aromas of cocoa beans, a well balanced acidity that

ensures a premium cocoa quality. Secure long-term product availability

• Areas adapted to cocoa production threatened by global warming and changing climate

conditions

• Conventional cocoa cultivation is labor intense, and not so economically attractive for farmers,

who may be switch to other crops

• Agroforestry and forest cover ensure maintenance of good climatic conditions for production,

and interesting socio-economic conditions for farmers

CASE STUDY

41 ANIMATION & COMMUNICATION COMPENSATION REDUCTION EVALUATION

Plantation of trees in sustainable and fair community agroforestry projects  Preservation of hectares of virgin forest in REDD+ (avoided deforestation) community projects  Constitution of a carbon steering committee  Training of all teams  Internal “Task-force” to convince and motivate

• ther entities to get

involved  Multiplication of in-store

• perations or with

partners  Press travels and proactive communication all year long  Carbon and multi criteria environmental footprint evaluation

• For whole group

activity (Bilan Carbone ADEME, ISO 14 064, GHG protocol)

• For specific products

(BilanCarbone ADEME/AFNOR, PAS 2050)  Set up or enhancement of carbon reduction plans  Methodological action lists

CASE STUDIES INSETTING

Climate : Hollistic control of impacts on green house gases

Trademark guaranteeing that the whole supply chain commits to evaluate and reduce its carbon footprint, and compensate its residual emissions. Carbon Neutral Product (CNP):

CASE STUDY

OBJECTIVE ZERO CARBON

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CONTENT

• 1. PUR PROJET
• 3. PUR PROJET MODEL OF

COMMUNITY FOREST PROJECTS

• 4. PROJECTS
• 2. INSETTING

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METHODOLOGY PUR PROJET Pur Projet’s model of community projects

Develop socio-environmental community projects for regeneration, conservation, and activation of ecosystems

Regeneration, conservation, activation activities with multiple impacts and benefits: climate, biodiversity, water, soils, economic, social, legal, etc. Holistic Participative Quality standards Action oriented

2 1 3 4

Fully participative / collaborative approach:

• Implication of all stakeholders
• Empowerment of communities
• Design and management by local organizations and communities.

Full traceability, transparence, and high quality : permanent monitoring and registration of all activities, possible international certifications, projects visits, permanent project updates and feedback Initiate actions first to get buy-in of all stakeholders and build credibility

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WHY FOCUSING ON FORESTS Forest extinction is at stake

Worldwide:

• Each year, an area equivalent to England is

deforested worldwide.

• In 25 years, an area equivalent to France has

been deforested in Brazil. IMPACT ON GLOBAL WARMING

• 20% of causes for CO2 accumulation in atmosphere
• If deforestation is not stopped, it will cancel 80% of

efforts undertaken to dampen global warming VARIOUS ISSUES AT STAKE

• Global warming
• Biodiversity
• Indigenous people
• Food sovereignty

Remaining area of tropical forest

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IMPACT OF FARMING ON DEFORESTATION Agroforestry as a sustainable model for agriculture

60 %

• Conventional intensive

single-crop farming (40%)

• Uncontrolled forest

exploitation (20%) 33 % Local farmers, subsistence farming

Major reasons for deforestation Another model is possible Intensive single-crop farming

• Complete deforestation necessary
• Use of pesticides and fertilizers
• Frequent combination with GMOs
• Choice of high yield species only
• Concentration of lands, combination with subsistence

farming impossible

• Wealth concentration over a small number of actors
• Heavy investments necessary, not accessible to local

farmers

• High social and environmental cost

Affects 20 million farmers Responsible for 60% of deforestation Sustainable agroforestry

• Combination of forest and small scale crop and livestock

farming

• Natural preservation of species, ecological equilibrium
• High species variety
• Integrated biological farming programs
• Harmonious combination of subsistence farming and

profitable agriculture

• Adapted to small areas and local farmers
• Higher long-term yield and fertility than single-crop

farming Affects 1 billion farmers Targets 33% of deforestation Promotion and development of native and sustainable agroforestry systems

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TWO PROJECT TYPES

Reforestation & conservation have completing benefits

Reforestation Conservation

• Well known processes and
• methodologies. Lower risk
• Large social impact : number of

families concerned, yields improvement, revenues increase and diversification, long-term guaranties

• Strong implication and awareness of

communities

• Simple communication
• For same investment, higher impact

than reforestation (economies of scale)

• Immediate impact (from day 1) on

biodiversity, water resources, soil richness, etc.

• Subject (REDD+) on top of all carbon

international discussions. Possibility to be a pioneer on this matter.

• Strong implication and awareness of

communities

• Impacts on biodiversity and ecosystems

regeneration on a medium-term

• Social impact more indirect (less

people directly concerned by activities)

• r on a longer term (valuation of non

forest timber products)

• Higher uncertainty regarding credit

generation timing (uncertainties on methodologies)

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REFORESTATION WITH SMALL-SCALE FARMERS Two models to plant trees on small-scale farms

• Plantation of trees mixed with crops (around or

within the parcel)

• Plantation of 50-200 trees per hectare

1 / Agroforestry

• Plantation of trees on degraded lands, unused

parcels, fallows

• Plantation of 1111 trees per hectare

2/ Pure stand

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REDD+ : AVOIDING DEFORESTATION AND DEGRADATION By developping activities with communities

• Hiring forest guards to avoid invasions and destructions
• Legal work and development of links with local authorities to

fight against illegal immigrations and forest companies invasions

• Registration of the area at a higher protection level (world

heritage or UNESCO), after identification of threatened species

• Awareness campaigns, education of communities
• Development of harvesting activities of precious trees

seeds, for sale and reforestation

• Ecotourism : construction of an ecolodge for scientists and

tourists

• Valorization of medicinal plants, plantations and exploitation,

development of a botanical garden

• Development of observation paths for wildlife and flora,

research studies on biodiversity in the area

• Scholarships for jobs related to the management of forest

activities

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All projects have multiple co-benefits, environmental and social

• Climate mitigation : Carbon

sequestration in trees

• Climate adaptation : micro-

climate regulation

• Increase and diversification
• f revenues
• Yield and quality increase
• Timber sales at maturity
• Less dependence on crop

production

• Social cohesion
• Pride, Well-being
• Food sovereignty / security

SOCIAL & ECONOMIC CLIMATE REGULATION BIODIVERSITY

• Ecosystems preservation and

regeneration

• Cycle of organic matter, pollinisation, etc
• Protection of threatened and endemic

species

WATER

• Preservation of water resources
• Increase of water stocking capacity
• Regulation of rainfalls / avoiding droughts
• Filtering and limitation of water runoff

SOILS

• Regeneration of improductive soils
• Erosion avoided
• Limitation of underground runoff

COMMUNITY FORESTRY PROJECTS

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SOCIO-ECONOMICAL BENEFITS Creating shared value for farmers

Source: Pur Projet estimates for Alto Huayabamba project (Peru) based on actual and projected cocoa and timber sales Increase and diversification of incomes in agroforestry project

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SOCIO-ECONOMICAL BENEFITS Creating shared value for farmers

Source: Pur Projet estimates for Takengon project (Indonesia) based on actual and projected coffee, avocado, and timber sales Increase and diversification of incomes in agroforestry project

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Communities at the core of project design

A participative approach by nature : projects answer to local needs of community members

METHODOLOGY PUR PROJET : PARTICIPATIVE

COMMUNITIES IMPLICATED IN THE PROJECT DESIGN  Project design discussed and voted in assemblies by the communities themselves  Permanent feedback from communities along the project through field visits and assemblies COMPLETE INFORMATION AND TRANSPARENCY  Projects implemented with full consent of informed communities  Complete transparency on use of funds and benefits for the communities COMMUNITY TRAININGS  Training in communities on environmental issues  Training on carbon mechanism and carbon certification  Dedicated technical training on specific project-related knowledge (plantation, timber, plagues, etc.)

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Monitoring the Pure Projects

All of the planted parcels are tracked and recorded by GPS, trees are then registered in a unique data base including all detailed information on each parcel and GPS referenciation of parcel.  The Planting Registry provide detailed information on trees planted: species, producers, communities and the lands’ GPS data.  PUR PROJET’s audits, follow-up of projects. Annual report on audits for each project.  Third-party audits in the field (SGS, Rainforest Alliance, Ecocert)  Agronomists always on site to register the land plantation, train the producers, calculate flows, follow-up and coordinate the projects  Commitment of the planters: native and sustainable agroforestry plantation systems, transparency and follow-up ensured, awareness-raising of people around in order to spread the model  Compensation of planters: farmers are compensated after the tree plantation, the compensation includes the costs of production and labor force - a durable income through the culture of reforested pieces of land.

METHODOLOGY PUR PROJET : TRACEABILITY

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Verification and guarantees

• Verified Carbon Standard (VCS) certification
• Climate, Community and Biodiversity Alliance (CCBA) certification
• Ecocert verification of planted trees for European projects
• SGS certification of planted trees for smaller projects or for

reforested areas that are non-eligible for VCS validation due to their size and/or other technical limitations.

• Fair Climate Evaluation
• Guarantee « Carbon Neutral Product », whose technical

specifications are verified by SGS

• Additional garanties: FSC, Fair Trade, Organic

METHODOLOGY PUR PROJET : QUALITY

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What do you get after planting the trees?

METHODOLOGY PUR PROJET: DELIVERABLES

TRACEABILITY  Tree planting certificate  Products VCUS  Specific extracts from the Planting Registry with information on the participating farmers, their parcels, tree species, areas of plantation, GIS records  Google Earth file with geolocalization of the specific parcels MEDIA AND INFORMATION FROM PROJECT  Annual monitoring reports on the plantations, include the follow- up of lost trees  Pictures and movies of the project, free to use for communication  Interviews of participating farmers on their view of the program COMMUNICATION / MARKETING TOOLS  Educative posters at your disposal for events / team communication  Development on request of a dedicated webpage presenting your actions with possibility for visitors to plant more trees in your company’s forest  Free access to visit the plantations at any time, with your team, clients, journalists…

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CONTENT

• 1. PUR PROJET
• 3. PUR PROJET MODEL

OF COMMUNITY FOREST PROJECTS

• 4. PROJECTS
• 2. INSETTING

58

59

PROJECT PORTFOLIO A portfolio of diversified projects worldwide

Alto Huayabamba Cochabamba Korai Teguy Femmes du Rif Dhamma Rakhsa Martin Sagrado Alto Shamboyaco Kuntanawa Takengon Reforestation Conservation Pure Planet Alliance Trees for life AlterTrade Kuapa Kokoo Aprosacao Pur Hexagone Pure School Pure Farm Bike Club

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PROJECTS CLASSIFICATION Projects can be differenciated along several dimensions

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Food sovereignty : capacity to produce one’s own

food

• Food security : capacity to meet one’s food needs
• Enhancement of traditional culture, know-how
• Preservation of spiritual traditions
• Dissemination of traditional knowledge
• Empowerment of local communities
• Strengthening and emancipation of

disadvantaged groups

• Stability of social system
• Happiness, well-being
• Fair-trade
• Development of new sustainable activities
• Diversification and securing of incomes
• Increase of agriculture revenues
• Mitigation of global climate change
• Carbon sequestration
• Hot spot of biodiversity
• High density of endemic, unknown

endangered species

• Richness of ecosystemic services

(food, supply, medicinal plants, water, etc.)

• Sustainable agro ecological ecosystem
• Sustainable practices : Agroforestry ,

Cradle to Cradle, organic, water management, natural soil enrichment, regeneration of degraded ecosystems

• Micro-climate regulation
• Prevention measures against extreme

climatic events

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ALTO HUAYABAMBA, PERU Insetting the cocoa value chain

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Develop best-class agroforestry systems

for cocoa with high yields

• Preservation of resources in a hot spot of

biodiversity and regeneration of local ecosystems

• Perpetuate the community empowerment

following the switch from coca to cocoa

• Type : Agroforestry
• Partner : ACOPAGRO cooperative
• Participants : 2 000 Fair trade & Organic

cocoa producers

• Status end of 2011 : 1 million trees planted
• Potential : 2 million trees planted by 2013
• Products : trees, VCUS
• Certification: VCS validated in 2011

Alto Huayabamba The region was heavily deforested in the 1980’s as it became a red zone of coca production. Farmers’ living conditions were terrible with high criminality and poor safety. With the help of USAID, the farmers switched from coca to cocoa cultivation in the 1990’s. The fair-trade and organic cooperative ACOPAGRO was created at that time. Pur Projet’s reforestation project aims at developing best-class agroforestry systems to ensure the sustainability of the cocoa cultivation model.

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

REFORESTATION

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ALTO SHAMBOYACU, PERU Activities diversification as a model for sustainability

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Develop best-class agroforestry systems

for coffee with high yields

• Empower traditional native kechuas

communities

• Promote sustainable development through the

diversification of sustainable activities (coffee, cocoa, reforestation, bee heaving, seeds extraction, etc) and help the cooperative to integrate the diversification Alto Shamboyacu The ORO VERDE cooperative is populated by former Andes farmers, and Kechuas (Native population) who still manage to maintain their cultural identity. They speak the Kechua language, make and use traditional fabric and collectively manage their territory. More than half of the territory of Lamas is still covered with virgin primary forest. To protect it, it is necessary to increase coffee productivity, and thus to relieve the pressure on natural areas. The Oro Verde cooperative is working on the implementation of this task and provides training and support for coffee producers.

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Agroforestry
• Partner : ORO VERDE cooperative
• Participants : 800 fair trade and organic

coffee producers

• Status end of 2011 : 250 000 trees planted
• Potential : 550 000 trees by 2012
• Products : trees, VCUS
• Certifications: VCS validation planned end

2012

REFORESTATION

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Developing an alternative economic model for communities

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Protect the primary forest, a hot spot of

biodiversity in the Peruvian Yungas of San Martin

• Ensure long-term sustainability of cocoa &

coffee production by preserving farming environment

• Develop alternative economic activities from

forest services, recreation and environmental education

• Facilitate the empowerment of communities,

managing their community forests and creating conservation areas. Local activities are organized by the Fundacion Amazonia Viva, coordinating the initiatives of the different groups. Awareness-raising workshops are held with the local communities and organizations to set priorities and different activities of the project. Here are some examples of activities implemented in 2011: hiring of forest rangers to prevent invasions and destruction, legal work and development of links with local authorities, development of a tree nursery and botanical garden, construction of an eco-lodge, for scientists and tourists…

BIOCORREDOR MARTIN SAGRADO, PERU

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

Martin Sagrado

• Type : Forest conservation (REDD+)
• Partner : Fundacion AMAZONIA VIVA
• Participants : local communities and farmers’

associations, ACOPAGRO

• Size of the project: 300 000 ha
• Products : hectares, VCUS
• Certifications: CCBA and VCS validation

expected in 2012

CONSERVATION

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Insetting social values and identity

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Reunify indigenous people around their

millenary culture centered on the forest.

• Help indigenous people recover and

regenerate their historical land

• Preserve the extremely rich biodiversity

and the living resources of isolated communities

• Reinforce local communities to avoid

further deforestation in this highly threatened area. Kuntanawa In the end of 19th century, and later during 2nd world war, native Indians were severely exploited and decimated by migrants coming to the area for rubber cultivation. Only few survived and they were forbidden by the colonists to perpetuate their own culture. Nowadays, the indigenous peoples, among which the Kuntanawa, are fighting for recognition of their historical land, and struggling to reunify on their land and restore their traditional way of life centered on nature and forests.

KUNTANAWA, BRAZIL

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Forests regeneration / agroforestry
• Partner : Kuntanawa indigenous people
• Participants: 370 members identified
• Status end of 2011 : 5 000 trees planted
• Potential : 250 000 trees planted by 2015
• Products : trees

REFORESTATION

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Adapting cultivation practices to climate change

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Develop innovative agroforestry models

combining trees and rice

• Mitigate the effects of climate change that

affect small rice producers (floods and droughts alternately)

• Develop additional community activities in

relation with tree plantations: tree nursery, production of fruits, hevea, silk…

• Support the existing tradition of forest

preservation in Northern communities of Thailand

Dhamma Rakhsa

In rural areas of Thailand, there is a strong tradition in community forest conservation. Every village has a small forest area which is traditionally used for local harvesting, but also for preservation. These areas are now very small, mainly located on hillsides, where valleys have been entirely deforested for crop production such as rice. 2011 drastic inundations in the plains were partly due to the deforestation for rice cultivation upstream. The villagers, who are organized in committees, participate collectively in activities such as plantation, soil maintenance and fire protection cuts or in the blessing of trees, with the monks’ help, in order to protect their community forest.

DHAMMA RAKHSA, THAILAND

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Forests regeneration / agroforestry
• Partners : ORFSC coop, OJRPG coop, local

groups of farmers

• Participants : fair trade and organic rice

producers, communities

• Status end of 2011 : 50 000 trees planted
• Potential : 2 million trees planted by 2015
• Products : trees

REFORESTATION

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Restore optimal farming conditions to improve cocoa cultivation

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Implement successful agroforestry models for

cocoa cultivation, to improve quality and quantity

• f cocoa production
• Anticipate climate change effects and fight

against further desertification and intense droughts in the country.

• Secure higher water resources for cultivation

and improved living conditions in remote areas

Kuapa Kokoo

Ghana is the second largest cocoa producer in the world, but observed yields and quality are lower than in other countries. This is partly due to the intense and ongoing deforestation in the country (75%) which favored the progress of desert and dryer climate further south into the country. The changing climate favored in the 1970’s the spread of diseases that destroyed cocoa plantations at large scale severely affecting the economy. Water resource is a key issue in the rural regions, and planting trees will help the farmers restore optimal farming conditions and be in line with their cooperative’s name : “Kuapa Kokoo” for “Being a good farmer”.

KUAPA KOKOO, GHANA

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Agroforestry
• Partner : KUAPA KOKOO cooperative
• Participants : 45 000 fair trade and organic

cocoa farmers

• Status end of 2011 : 50 000 trees planted
• Potential : 250 000 by 2012
• Products : trees, VCUS
• Certifications: VCS validation planned for 2013

REFORESTATION

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Supporting the creation of a new best-practice value chain

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Develop a best-in-class cocoa value chain

with agroforestry practices from the start.

• Support the development of a new

activity less impacting than traditional breeding.

• Restore degraded area and reduce the

progress of agricultural frontier into Patuca National Park, hotspot of biodiversity.

• Reinforce sustainable long-term

economy in an area threatened by drug trafic.

Aprosacao

In 1998, the hurricane Mitch destroyed 70% of Honduras crops, including an irreversible destruction of cocoa fields in the north of the country. This led to the development of a new cocoa production area in the eastern part of the country. Since 2009, Helvetas and Chocolats Halba are supporting the development of an organic and fair trade certified cocoa cooperative in the buffer zone of the Patuca National Park, in which deforestation for breeding is a severe issue. The cocoa cultivation aims at using best-class sustainable practice, helping farmers implement agroforestry models and silvopastoril systems for their cattle.

APROSACAO, HONDURAS

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Agroforestry / Silviopastoril
• Partner : APROSACAO cooperative
• Participants : 300 fair trade and organic

cocoa producers

• Potential : 50 000 trees planted in 2012. 300

000 trees by 2014

• Products : trees

REFORESTATION

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Preserving small-size agriculture in Indonesia

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Ensure sustainability of family farming,

limiting the need to switch to another model with further deforestation, e.g. for intensive crops (oil palm)

• Allow a better distribution of additional

revenues over time, with additional short-term revenues from avocado and fruit trees.

• Develop best-class agroforestry systems with

coffee

Takengon

The Aceh region on Sumatra suffered a long and sever civil war from 1976 to 2005, leaving the communities in desolated economic conditions and with limited resources. Some village members planted their first trees around mosques and in schoolyards, in order to raise awareness among the inhabitants and the youth to environmental issues. In addition, producers decided to plant part of the trees collectively in order to generate income issued from the sale of fruit that will be used to finance the education of underprivileged children. As in many projects, there is a commitment to the protection of wildlife and team working.

TAKENGON, INDONESIA

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Agroforestry / Fruits production
• Partner : TUNAS INDAH cooperative
• Participants : 4 500 fair trade and organic

coffee producers

• Status end of 2011 : 20 000 trees planted
• Potential : 50 000 trees by 2012
• Products : trees

REFORESTATION

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Promote an innovative agroforestry model for banana

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Proof-test an alternative model for banana

production

• Support smaller disadvantaged mountain

farmers not competitive against intensive plain production.

• Use trees as natural barrier to cross-

contamination and preserve organic certification.

• Preserve quality and quantity of upstream

water resources for a very water consuming crop

El Guabo

In a country long dominated by corporate interests, the Minister of Agriculture pays regular visits to El Guabo farmers to discuss current economic and agriculture proposals and to solicit members’ feedback. Amidst the endless monoculture of banana plantations, increasing numbers

• f

small-scale farmers are cultivating their bananas under the principles of “agro- forestry”, interspersing bananas with cacao and citrus trees, and cultivating organically and under shade, to protect the farms’ natural eco-systems and the health of both producers and consumers. Recently, many farmers lost their organic certification because

• f cross-contamination

from neighboring conventional fields. The cooperative has realized the role of trees as barriers against contamination.

EL GUABO, ECUADOR

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Agroforestry
• Partner : ASOGUABO cooperative
• Participants : 2 000 fair trade and organic

banana producers

• Potential : 100 000 trees planted by 2013
• Products : trees

REFORESTATION

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Regenerating the island ecosystems

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Restore the historical forested

environment, especially for preservation

• f water resources and soil qualities on

this island, where intensive sugar cane cultivation transformed radically the landscape.

• Help the villagers to run a collective and

sustainable timber value chain and gain additional income out of it. Alter Trade Alter Trade’s farmers have been planting trees for years to preserve the fertility of soils in their

• parcels. In 2010, they committed to larger tree

plantations and make more people involved, especially in their island where the intensive culture of sugar cane makes it difficult to preserve the remaining forested lands. Trees are planted on both collective and individual lands, following forestry models or combining the culture of bananas and sugar cane.

ALTER TRADE, THE PHILIPPINES

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Forests regeneration / agroforestry
• Partner : ALTER TRADE cooperative
• Participants : 750 fair trade and organic

sugar cane producers

• Potential : 50 000 trees planted by 2013
• Products : trees

REFORESTATION

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Support women’s emancipation through sustainable farming

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Support economic emancipation of

women, increasing their olives and oil production capacity.

• Preserve local food sovereignty: olives

are a basis of traditional diet.

• Fight soil erosion and add value to

agricultural lands by maintaining soil fertility

• Preserve local resources by developing

agricultural practices respecting the environment Femmes du Rif In the remote region of Rif, which is particularly poor and remote, the cultivation and transformation

• f olives represent a sustainable alternative to

historical cannabis cultivation. It offers women an

• pportunity to work and gain a minimum of

independence. The GIE “Femmes du Rif” is the result of a rural development project run by the ONUDI for women living in the Rif region. In 2003, 10 groups of women decided to gather and share their annual harvests in order to be able to make economies of scale and ensure a higher quality of oil thanks to technical and trade support. Planting new olive trees will help to further develop their production.

FEMMES DU RIF, MOROCCO

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Olive trees plantation
• Partner : GIE FEMMES DU RIF
• Participants : 294 fair trade and organic
• live producers
• Status end of 2011 : 30 000 trees planted
• Potential : 50 000 by 2012
• Products : trees

AGRICULTURE

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Adding social and environmental values in agricultural systems

MAIN THEMES KEY ELEMENTS SPECIFIC CONTEXT

• Integrate trees and diversity in the

existing agricultural systems, promote innovative, competitive and sustainable practices

• Ensure the quantity and quality of food

production

• Help farmers switch to organic farming

and agroforestry

• Preserve soils, water and biodiversity in

France Pure Hexagone Adding trees in agricultural systems offers several natural services, even for large exploitations: soil decontamination by nitrates filtering and sequestration, air decontamination by CO2 sequestration, added value by plantation

• f fruits and timber wood, reduction of soil

erosion, natural fertilizer production, water regulation, development

• f

the functional biodiversity (insects, birds), diversification of revenues and food supply... .

PUR HEXAGONE, FRANCE

1 2 3 4 5 Climate mitigation Self sufficiency Culture Community empowerement Economic development Climate adaptation Agroecology Biodiversity

• Type : Forests regeneration / agroforestry
• Participants : group of farmers and

landowners

• Potential : 200 000 trees planted by 2013
• Products : trees
• Certifications: ECOCERT validation

“Shade organics” starting 2012

REFORESTATION

73

APPENDICES

74

APPENDICES

• 1. ADDITIONAL INFORMATION

ON PUR PROJET

• 2. EXAMPLES OF

COMMUNICATION INITIATIVES AND MATERIAL

• 3. LIST OF ADDITIONAL

SUPPORTING DOCUMENTS

75

Key figures PUR PROJET AT A GLANCE

Pur Projet

• The Pure Project Ltd : Limited Liability Company created in 2008
• Pur Projet network: 30 members
• Geographical presence: France , United States (Pure Planet)

Projets

• Reforestation:
• 9 projects
• Project size: up to 2 million trees
• Conservation (REDD+):
• 1 project
• Project size : 270 000 hectares
• Other projects
• 5 projects

Clients

• 23 clients for footprint evaluation services
• 30 clients for compensation
• Main clients: Vittel (1 million trees planted
• ver 3 years, 30 000 hectares protected), Vinci

(190 000 trees + insetting options), Hugo Boss (400 000 trees), Nature & Decouvertes (45 000 trees), L’Occitane (10 000 hectares + 25 000 trees), Clarins Group (Botanical garden), Leclerc (Carbon footprint),

September 2011

76

• Sales of trees /

credits under license

• Sales of

consulting services Affiliates

CLIENTS

Licensees

• Sales of trees /

credits under license

• Sales of

consulting services Trees/ Credits sales Trees/ Credits sales

PUR PROJET ORGANIZATION Organization of network

THE PURE PROJECT Ltd PROJECTS / COOPERATIVES / COMMUNITIES

Project development Trees/ Credits sales

• Sales of trees /

credits under license

• Functioning of

PUR PROJET Network defined by The Pure Project Ltd

• Quarterly

meetings with all network members to review procedures, activities, and projects

77 Affiliates (resellers)

Investors, Carbon Finance Technical partners Media-friendly partners

Project Operators Project Developer

A BROADER NETWORK All stakeholders

Private partners (major contributors to project)

The Pure Project Ltd

78

APPENDICES

• 1. ADDITIONAL INFOR-

MATION ON PUR PROJET

• 2. EXAMPLES OF

COMMUNICATION INITIATIVES AND MATERIAL

• 3. LIST OF ADDITIONAL

SUPPORTING DOCUMENTS

79

EXAMPLES OF INITIATIVES Involvement of end-consumers

• Improve direct link between final consumer and the

cooperative/ the projects

• Marketing / Communication operations
• In store, or at specific events (chocolate fair etc) : specific
• perations xx products = 1 tree planted
• Dedicated website/ webpage with pictures of the projects,

informations on planting communities, exchanges on the projects, GPS tracking of hte plantation , possibility to add more trees to the plantations, etc.

• Games with trips to the projects to win
• Bar code on the chocolate bar that allows you to check the

correpsonding tree online

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Webpage dedicated to client with on-line sales option

Dedicated to client’s employees

• r end consumers

 Additional valuation of commitment  Examples :

• VINCI
• Chocolats HALBA
• Thierry MUgler

EXAMPLES OF INITIATIVES

81

EXAMPLES OF INITIATIVES Communication

82

EXAMPLES OF INITIATIVES Product communication

• Chocolats Halba : Carbon Neutral chocolates

83

EXAMPLES OF INITIATIVES Hugo Boss: integrated product operation

84

APPENDICES

• 1. ADDITIONAL INFORMATION

ON PUR PROJET

• 2. EXAMPLES OF

COMMUNICATION INITIATIVES AND MATERIAL

• 3. LIST OF ADDITIONAL

SUPPORTING DOCUMENTS

85

ADDITIONAL MATERIAL AVAILABLE

• Overview of the Pur Projects
• Specific presentation of the projects
• Press Review
• Examples of deliverables: planting certificates,

Google Earth files, extracts of the Planting Registry, interviesw of farmers…

• Small guide to REDD+
• Progress reports for each project
• Pur Projet’s annual report (2011)
• Short movies of the projects and partners

interviews (internet website, youtube)

FOLLOW PUR PROJET ON :

Facebook : Pur Projet Twitter : Pur Projet www.purprojet.com Youtube : PurProjet

PUR PROJET 20 passage de la bonne graine 75011 Paris, France Tel: +33 9 81 30 91 43 www.purprojet.com contact@purprojet.com www.purprojet.com

CONTACT