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A bit about me… What I do… What I am going to talk about…
Publicis Media 1 A bit about me What I do What I am going to talk - - PowerPoint PPT Presentation
Publicis Media 1 A bit about me What I do What I am going to talk - - PowerPoint PPT Presentation
Publicis Media 1 A bit about me What I do What I am going to talk about 2 Three years ago, Publicis Groupe had a traditional holding company structure 3 In 2016, we transformed into a connecting company through the Power of One
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Three years ago, Publicis Groupe had a traditional holding company structure
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4 Starcom Zenith Mediavest | Spark Optimedia | Blue 449 PTS DigitasHealth Publicis Health Publicis Worldwide MSL Leo Burnett Saatchi & Saatchi BBH Prodigious SapientNitro Sapient Consulting DigitasLBi Razorfish
CLIENT
In 2016, we transformed into a connecting company through the Power of One
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CLIENT CLIENT
Connecting with four streamlined & modular solution hubs with the client at the core
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The world’s largest marketers trust us with their business & brands 1,600+ ACCOUNTS
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Publicis Groupe Transformation
HOLDING COMPANY PLATFORM COMPANY CONNECTING COMPANY
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INDISPENSABLE PARTNER IN THEIR OWN TRANSFORMATION
TO BE OUR CLIENT’S
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Publicis Media is grounded in 3 core principles
TRUS T TAL ENT TRANSFORM AT ION Transparent media ecosystem Digital, data, content & tech Harnessing media to drive business
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Scale & expertise where you need it
230 115 23,500
Staff
ASIA PACIFIC 43 offices in 18 countries Headcount: 5,075 AMERICAS 60 offices in 18 countries Headcount: 9,439 EMEA 127 offices in 79 countries Headcount: 8,986 Offices
Countries
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A brand led
- rganization,
supported by global practices
Data Sciences
GLOBAL MEDIA NETWORKS
People First Content PMX Commerce
GLOBAL PRACTICES
Strategic Studio
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EACH BRAND HAS ITS OWN UNIQUE CULTURE
THE HE OPEN N SOURCE E MEDIA A AGENCY CY THE HE HU HUMAN N EXPERIE RIENCE CE COMPANY WE ARE THE HE ROI AGENCY CY WE ARE THE HE CONNECTED ECTED MARKETI ETING G AGENCY CY WE BRIN RING G HEAT TO BRANDS ANDS BUIL ILT T FOR THE RELENTL TLES ESS PURSUI SUIT T OF RESUL ULTS TS
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WITH INTERCONNECTED TEAMS THROUGHOUT THE AGENCY…
PU B LIC IS TEAM SAMSUNG
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WHERE IT STARTS TO GET COMPLEX…
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THE MEDIA AGENCY PROFILE OF THE PAST IS LONG GONE
MEDIA PLANNERS From this…… To this…… MEDIA BUYERS ACCOUNT MANAGEMENT Data a Scien enti tists sts Econome nometricia tricians ns Data a Analysts ysts Engine neer ers AI and Machine hine Learning ng Creati tive Direct ctor
- rs
E-Comm Commer erce ce Mobile e strat ategists egists
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HOW TO HIRE FOR DIFFERENT AGENCY CULTURES INTO VERY DIVERSE TEAMS
THE CHALLENGE
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FROM COMPANY CULTURE TO HIGH PERFORMING CULTURE
OUR FOCUS NEEDS TO ADAPT
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LAB1 & THE NEXT GENERATION BOARD
HOW WE ARE TRANSFORMING
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ASSESSMENT FOR HIRE
PREDICTIVE MODELS
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A HAPPINESS HEALTHCHECK
MEASUREMENT
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