PUBLIC MEETING AGENDA Introduction of the Board OBJECTIVE 1 - Develop Region as Destination Visitor Information Centre Grant applications made and progress OBJECTIVE 2 - Increase Visitation Branding Digital Marketing - website and social media OBJECTIVE 3 - Visitor Experience Destination Experiences OBJECTIVE 4 - Identify Platforms and Opportunities for Individual Businesses Ideas from the fmoor and blue sky discussions Myall Creek Road Photo by Anne Fisher
INTRODUCTION • Cameron Archer - Chair • Jennifer Lewis • Janice Bonamy • David McDonald • Westley Nielson • Sarah Crawford • Katherine Danvers • Ivan Skaines - Economic Development Offjcer, Dungog Council Mulconda Lane Photo by Anne Fisher
OBJECTIVE 1 - Develop the Dungog Region as a Destination VISITOR INFORMATION CENTRE CURRENT ACHIEVEMENTS: • Meetings with Ivan Skaines, Wendy Farrow and VIC volunteers • Meetings with key personnel from NSW Forestry Corporation and National Parks and Wildlife • Contact made with the outlets providing visitor information across the Shire to check on stocks of key collateral • On-going improvements to the visitdungog.com.au website - DRT members have a priority listing/DRT membership badge • On-going management of the @visitdungog Facebook Page STEADY GROWTH TO 545 FOLLOWERS • Establishment of the @visitdungog on Instagram • The purchase of new souvenirs and review of merchandise currently for sale
VISITOR INFORMATION CENTRE • Building of a new counter for the VIC which has been donated by Dales Glass Industries, Dungog • A review of the layout of the interior of the VIC including the best ways of showcasing the assets and products of the area • A review of the grounds of the VIC to best showcase the site, and to provide visitors with the best experience • Discussion with Destination NSW about the hiatus in approving new Cat 3 Visitor Information Centres Salisbury Road Photo by Anne Fisher
visitdungog.com.au
Priority Listings - visitdungog.com.au
VIC & PROMOTION CURRENT ACHIEVEMENTS: • Review of Touch Screen facility at VIC • Review of Maitland Mutual EFTPOS facility • Installation of further computer facility to be access by volunteers and visitors • Review of current outlets providing visitor information across the Shire • Review of the VIC Volunteer Handbook • An investigation into the production of postcards for the towns and villages in the Shire which showcase attractions & iconic landmarks Wangat Trig Photo by Anne Fisher
Contacts with the VIC by month 2015/16 & 2016/17
DRT MEMBER BENEFITS • Priority listing on visitdungog.com.au including DRT branding • Exposure on @VisitDungog social media • Priority display, distribution and promotion at VIC • Access to discounted advertising opportunities • Access to information regarding DRT Strategy and overall operations • Voting rights at general DRT meetings • Under our constitution current fjnancial members of the Dungog District Chamber of Commerce (DDCC) automatically receive free ordinary membership to the DRT Mulconda Lane Photo by Anne Fisher
DRT MEMBER COSTS • Ordinary DDCC Member - Nil • Ordinary DRT Member - $40 • Participating DDCC Member - $40 • Participating DRT Member - $120 • Supporter - Nil Photo by Anne Fisher
GRANT APPLICATIONS • Regional Growth, Environment and Tourism Fund • Application submitted, awaiting response • We have supported the DDCC funding applications Salisbury Road Photo by Anne Fisher
OBJECTIVE 2 - Increase Visitation To The Dungog Region MARKETING DRT MEMBERS WEB-PORTAL MARKETING MATERIALS AUDIT AND RESOURCES • DRT.org.au • Visit Dungog brochure • Member specifjc information • Visit Dungog printed members directory • Membership application • Members brochures • Membership benefjts • Targeted attraction fmyers, by • Marketing resources demographic and activity type • Tourism workshops notifjcations • Photo library • Blog/newsletters
BRAND STRATEGY • BRAND WORKSHOP: conduct community and stakeholder consultation workshop to identify core brand indicators. • ESSENCE: An emotive statement providing an emotional connection for our visitors and our communities. • VALUES : It is what we believe in as a region. What is important to us, the things we want to protect and honour. • VISITOR BENEFITS: These are the tangible and emotional benefjts that create loyal visitors and brand champions • INTERNAL BENEFITS: These are the tangible and emotional benefjts that make our brand strong from the inside and engage stakeholders in delivering the brand.
BRAND STRATEGY • PERSONALITY: If Dungog Region were a person, what sort of person would they be? This gives the region a strong identity that our Ideal visitor can relate to and connect with. • ATTRIBUTES / CHARACTERISTICS: It is how we express ourselves as an region. The types of products and services we offer, the people we employ, the processes and procedures we operate that deliver the visitor experience. • IDEAL VISITOR: This is our brand champion, the person that engages wholeheartedly with the Dungog Region brand and champions others to share in the experience.
MARKETING STRATEGY The outcome of the Brand Workshop will MARKETING PLAN/STRATEGY: underpin the following: • Interim marketing materials BRAND STRATEGY AND GUIDELINES • Print materials • Pyramid • Competition • Procedure • Events Calendar • Visual representation of VISIT DUNGOG • Visit Dungog Brochure • Checklist • VIC Print Materials and Template • Implementation • Market research and reporting • Launch SOCIAL MEDIA STRATEGY: • Procedure • Checklist • Targeted Campaigns • Research and reporting
OBJECTIVE 3 - Improve The Visitor Experience TOP EXPERIENCES BUSHWALKING 1. Bush walking 2. Engines 3. Celebrating Country 4. Culture Vultures 5. Keen Adventurer/Fitness There’s a nature walk for every style of bushwalker in Dungog Shire. Whether you’re a social walker, more of a well-balanced traveller, a brave adventurer, or a wise explorer, you’ll enjoy the experiences available on many of our best nature walks. 6. Camping WHERE • Blue Gum Loop trail and Rocky Crossing walk (Upper Williams) 7. History and Heritage • Jerusalem Creek trail (Upper Chichester) • Burraga Swamp walking track, Corker trail and Allyn River Rainforest walking track (Up- per Allyn) • Problem Creek Falls walking track (Telegherry 8. Getaways/Short Stays River) • Columbey National Park (Clarence Town) • Dungog Common 9. For Families CLUBS • Dungog Walkers LOOKOUTS / VIEWS EVENTS 10. Horseshoe Trail/Drive • Careys Peak lookout and Mount Allyn • Dash and Dawdle, Dungog Common lookout (Upper Allyn) • Dungog Walkers calendar of walks (various locations throughout the Shire) PICNIC SPOTS 11. Celebrating Nature POINTS OF INTEREST • Williams River picnic area (Upper Williams) • Swimming at Ladies Well, Old Camp and • Jerusalem Creek picnic area (Upper Chichester) White Rock (Upper Allyn) 12. Barrington Tops National Park • Lagoon Pinch picnic area, Allyn River forest • Swimming at Frying Pan Creek, Coachwood rest area, Peach Tree, Dobbie Rim and and Currawong (Telegherry River) Pademelon (Upper Allyn) visitdungog.com.au | info@drt.com.au | @VisitDungog | #VisitDungog
OBJECTIVE 4 - Identify Platforms & Opportunities for Individual Businesses FUTURE EVENTS • Investigate funding opportunities for new and existing events within the Dungog Region • Support new and existing events via the Visit Dungog website and social media PLANNED ACTIONS • 4.1 Establish an Events Sub-Committee • 4.2 Develop & Implement Events Plan
ALLIANCES
THANK YOU FOR ATTENDING CONTACT & FOLLOW US visitdungog.com.au | info@drt.org.au @VisitDungog #VisitDungog Skimmings Gap Road Photo by Anne Fisher
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