PUBLIC MEETING AGENDA Introduction of the Board OBJECTIVE 1 - - - PowerPoint PPT Presentation

PUBLIC MEETING AGENDA

Introduction of the Board OBJECTIVE 1 - Develop Region as Destination

Visitor Information Centre Grant applications made and progress

OBJECTIVE 2 - Increase Visitation

Branding Digital Marketing - website and social media

OBJECTIVE 3 - Visitor Experience

Destination Experiences

OBJECTIVE 4 - Identify Platforms and Opportunities for Individual Businesses Ideas from the fmoor and blue sky discussions

Myall Creek Road

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INTRODUCTION

• Cameron Archer - Chair
• Jennifer Lewis
• Janice Bonamy
• David McDonald
• Westley Nielson
• Sarah Crawford
• Katherine Danvers
• Ivan Skaines - Economic Development

Offjcer, Dungog Council

Mulconda Lane

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VISITOR INFORMATION CENTRE

OBJECTIVE 1 - Develop the Dungog Region as a Destination

CURRENT ACHIEVEMENTS:

• Meetings with Ivan Skaines, Wendy Farrow and VIC volunteers
• Meetings with key personnel from NSW Forestry Corporation

and National Parks and Wildlife

• Contact made with the outlets providing visitor information

across the Shire to check on stocks of key collateral

• On-going improvements to the visitdungog.com.au website
• DRT members have a priority listing/DRT membership badge
• On-going management of the @visitdungog Facebook Page

STEADY GROWTH TO 545 FOLLOWERS

• Establishment of the @visitdungog on Instagram
• The purchase of new souvenirs and review of

merchandise currently for sale

VISITOR INFORMATION CENTRE

• Building of a new counter for the VIC

which has been donated by Dales Glass Industries, Dungog

• A review of the layout of the interior
• f the VIC including the best ways of

showcasing the assets and products of the area

• A review of the grounds of the VIC to

best showcase the site, and to provide visitors with the best experience

• Discussion with Destination NSW about

the hiatus in approving new Cat 3 Visitor Information Centres

Salisbury Road

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visitdungog.com.au

Priority Listings - visitdungog.com.au

Wangat Trig

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VIC & PROMOTION

CURRENT ACHIEVEMENTS:

• Review of Touch Screen facility at VIC
• Review of Maitland Mutual EFTPOS facility
• Installation of further computer facility to be access by

volunteers and visitors

• Review of current outlets providing visitor information across

the Shire

• Review of the VIC Volunteer Handbook
• An investigation into the production of postcards for the

towns and villages in the Shire which showcase attractions & iconic landmarks

Contacts with the VIC by month 2015/16 & 2016/17

DRT MEMBER BENEFITS

• Priority listing on visitdungog.com.au

including DRT branding

• Exposure on @VisitDungog social media
• Priority display, distribution and

promotion at VIC

• Access to discounted advertising
• pportunities
• Access to information regarding DRT

Strategy and overall operations

• Voting rights at general DRT meetings
• Under our constitution current fjnancial

members of the Dungog District Chamber of Commerce (DDCC) automatically receive free ordinary membership to the DRT

Mulconda Lane

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DRT MEMBER COSTS

• Ordinary DDCC Member - Nil
• Ordinary DRT Member - $40
• Participating DDCC Member - $40
• Participating DRT Member - $120
• Supporter - Nil

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GRANT APPLICATIONS

Salisbury Road

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• Regional Growth, Environment and Tourism

Fund

• Application submitted, awaiting response
• We have supported the DDCC funding

applications

MARKETING

OBJECTIVE 2 - Increase Visitation To The Dungog Region

DRT MEMBERS WEB-PORTAL

• DRT.org.au
• Member specifjc information
• Membership application
• Membership benefjts
• Marketing resources
• Tourism workshops notifjcations
• Blog/newsletters

MARKETING MATERIALS AUDIT AND RESOURCES

• Visit Dungog brochure
• Visit Dungog printed members directory
• Members brochures
• Targeted attraction fmyers, by

demographic and activity type

• Photo library

BRAND STRATEGY

• BRAND WORKSHOP: conduct community

and stakeholder consultation workshop to identify core brand indicators.

• ESSENCE: An emotive statement providing

an emotional connection for our visitors and

• ur communities.
• VALUES: It is what we believe in as a region.

What is important to us, the things we want to protect and honour.

• VISITOR BENEFITS: These are the tangible

and emotional benefjts that create loyal visitors and brand champions

• INTERNAL BENEFITS: These are the

tangible and emotional benefjts that make

• ur brand strong from the inside and engage

stakeholders in delivering the brand.

BRAND STRATEGY

• PERSONALITY: If Dungog Region were

a person, what sort of person would they be? This gives the region a strong identity that our Ideal visitor can relate to and connect with.

• ATTRIBUTES / CHARACTERISTICS: It is

how we express ourselves as an region. The types of products and services we offer, the people we employ, the processes and procedures we operate that deliver the visitor experience.

• IDEAL VISITOR: This is our brand

champion, the person that engages wholeheartedly with the Dungog Region brand and champions others to share in the experience.

MARKETING STRATEGY

The outcome of the Brand Workshop will underpin the following: BRAND STRATEGY AND GUIDELINES

• Pyramid
• Procedure
• Visual representation of VISIT DUNGOG
• Checklist
• Implementation
• Launch

SOCIAL MEDIA STRATEGY:

• Procedure
• Checklist
• Targeted Campaigns
• Research and reporting

MARKETING PLAN/STRATEGY:

• Interim marketing materials
• Print materials
• Competition
• Events Calendar
• Visit Dungog Brochure
• VIC Print Materials and Template
• Market research and reporting

TOP EXPERIENCES

OBJECTIVE 3 - Improve The Visitor Experience

1. Bush walking 2. Engines 3. Celebrating Country 4. Culture Vultures 5. Keen Adventurer/Fitness 6. Camping 7. History and Heritage 8. Getaways/Short Stays 9. For Families 10. Horseshoe Trail/Drive 11. Celebrating Nature 12. Barrington Tops National Park

visitdungog.com.au | info@drt.com.au | @VisitDungog | #VisitDungog

There’s a nature walk for every style of bushwalker in Dungog Shire. Whether you’re a social walker, more of a well-balanced traveller, a brave adventurer, or a wise explorer, you’ll enjoy the experiences available on many of our best nature walks.

• Blue Gum Loop trail and Rocky Crossing

walk (Upper Williams)

• Jerusalem Creek trail (Upper Chichester)
• Burraga Swamp walking track, Corker trail

and Allyn River Rainforest walking track (Up-

per Allyn)

• Problem Creek Falls walking track (Telegherry

River)

• Columbey National Park (Clarence Town)
• Dungog Common
• Dungog Walkers
• Dash and Dawdle, Dungog Common
• Dungog Walkers calendar of walks

(various locations throughout the Shire)

• Swimming at Ladies Well, Old Camp and

White Rock (Upper Allyn)

• Swimming at Frying Pan Creek, Coachwood

and Currawong (Telegherry River)

BUSHWALKING

WHERE EVENTS CLUBS

• Careys Peak lookout and Mount Allyn

lookout (Upper Allyn)

• Williams River picnic area (Upper Williams)
• Jerusalem Creek picnic area (Upper Chichester)
• Lagoon Pinch picnic area, Allyn River forest

rest area, Peach Tree, Dobbie Rim and Pademelon (Upper Allyn)

LOOKOUTS / VIEWS PICNIC SPOTS POINTS OF INTEREST

FUTURE EVENTS

OBJECTIVE 4 - Identify Platforms & Opportunities for Individual Businesses

• Investigate funding opportunities for

new and existing events within the Dungog Region

• Support new and existing events via the

Visit Dungog website and social media PLANNED ACTIONS

• 4.1 Establish an Events Sub-Committee
• 4.2 Develop & Implement Events Plan

ALLIANCES

THANK YOU FOR ATTENDING

CONTACT & FOLLOW US visitdungog.com.au | info@drt.org.au @VisitDungog #VisitDungog

Skimmings Gap Road

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