Public Meeting 3 Sasaki Progressive AE Friends of Grand Rapids - - PowerPoint PPT Presentation

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Public Meeting 3 Sasaki Progressive AE Friends of Grand Rapids - - PowerPoint PPT Presentation

Public Meeting 3 Sasaki Progressive AE Friends of Grand Rapids Parks Heller & Heller ETC Institute Introduction TODAYS AGENDA I. Master Plan Process IV. A Vision for the Future of GR Parks Enrich Programming II. Citywide


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SLIDE 1

Public Meeting 3

Sasaki Progressive AE Friends of Grand Rapids Parks Heller & Heller ETC Institute

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SLIDE 2

TODAY’S AGENDA

  • I. Master Plan Process
  • II. Citywide Ecological Legacy
  • III. Your City - Your Parks... What

We’ve Heard

Introduction

  • IV. A Vision for the Future of GR Parks
  • Enrich Programming
  • A Connected & Accessible System
  • “Kit of Parks” - strategies for citywide

improvements

  • Raise Awareness
  • V. Charrette - Tell Us How to Improve

the Plan!

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SLIDE 3

MASTER PLAN PROCESS

Feb Mar Apr May Jun Jul Aug Sep Oct Nov 1 Project initiation 2 Mission, Cultural and Community Alignment 3 Parks Inventory and Recreational Analysis 4 Future Needs, Opportunities, and Vision Plan 5 Final Plan, Recommendation & Action Plan

May 7 Visioning Public Meeting July 22 Analysis & Visioning Public Sept 19-20 Presentation of Vision and Recommendations Presentation of Final Plan

Ongoing community engagement process

Introduction

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SLIDE 4

TODAY’S AGENDA

  • I. Master Plan Process
  • II. Citywide Ecological Legacy
  • III. Your City - Your Parks... What

We’ve Heard

  • IV. A Vision for the Future of GR Parks
  • Enrich Programming
  • A Connected & Accessible System
  • “Kit of Parks” - strategies for citywide

improvements

  • Raise Awareness
  • V. Charrette - Tell Us How to Improve

the Plan!

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SLIDE 5

CITYWIDE LEGACY: A FRAMEWORK FOR DIVERSITY

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SLIDE 6

ECOLOGY CULTURE ECONOMY

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SLIDE 7

4 Ecological Zones

The Grand River Valley Paleo-channel created by meltwater of the Saginaw Lobe exiting proglacial Lake Saginaw The Tributaries Smaller rivers and streams draining into the Grand River The Bluffs Topographic transition from the Grand River Valley to the rolling Upland Moraine landscape The Upland Moraine Mosaic Part of the Valpariso end moraine

UNIQUE ECOLOGICAL LEGACY

Analysis Highlights: a Citywide Legacy

RIVERSIDE BELKNAP GARFIELD PLASTER CREEK

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SLIDE 8

TODAY’S AGENDA

  • I. Master Plan Process
  • II. Citywide Ecological Legacy
  • III. Your City - Your Parks... What

We’ve Heard

  • IV. A Vision for the Future of GR Parks
  • Enrich Programming
  • A Connected & Accessible System
  • “Kit of Parks” - strategies for citywide

improvements

  • Raise Awareness
  • V. Charrette - Tell Us How to Improve

the Plan!

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SLIDE 9

What We’ve Heard

WE’VE HEARD FROM YOU... THANK YOU!

3000+

people attended public engagement events events were held across the city over 6 months

60+ 1000+

responses from public engagement events and surveys MAR APR MAY JUN JUL AUG SEP OCT NOV

O P E N H O U S E # 1 O P E N H O U S E # 2 O P E N H O U S E # 4 100 200 300 400 PARTICIPANTS

K i d s p e a k ( 3 3 ) L I N C R

  • c

k t h e B l

  • c

k P a r t y ( 4 ) R

  • s

e v e l t P a r k F a m i l y F i e s t a ( 4 ) N e i g h b

  • r

h

  • d

S u m m i t ( 2 ) G R P S B a c k T

  • S

c h

  • l

C e l e b r a t i

  • n

3000+ people reached since March!

O P E N H O U S E # 3

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SLIDE 10

What We’ve Heard

WE’VE HEARD FROM YOU... THANK YOU!

Fulton St Farmers Market Friday Night Art Walk Movies in the Park

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SLIDE 11

What We’ve Heard

WE’VE HEARD FROM YOU... THANK YOU!

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SLIDE 12

What We’ve Heard

WHAT WE HEARD: KEY THEMES

1 Active Adult and Family Programming

“more recreational activities for families...like art classes, yoga, and pottery” “provide cooking classes at a park”

2 Special Events + River Activation

“exercise equipment for seniors/adults” “fjshing program!” “Entertainment activities around the river, e.g. waterski show.” “signature park in each quadrant of the city” “I would like to see ‘themes’ in our parks like an exercise park or a musical park ” “Better access to knowing about events/parks ” “bilingual maps!” “live music! ” “free and affordable family events ” “disc golf tournament!”

3 System Identity & Awareness

“boathouse for rowing, canoe, kayak and stand-up paddle at Riverside Park ” “open mic night for young musicians! ” “cookouts!” trees labeled!

5 Fitness and Outdoor Recreation 6 Better Connectivity 7 Outdoor Education

EN: We want a path around the park EN: more tree planting programs for families “walking paths” “more skate parks!” “group workout classes with dogs!” “a bike trail that connects the entire city!” “tree recognition self- guided system” “nature play scape” “continous trail (ped/bike) network between all parks, or a loop of the major ones, with directions and distances between them” “true park corridors running through the city and connecting to rural areas” “nonpaved trails walkable in the winter” “ziplines or rope courses!” “more community gardens maintained by local youth”

Most recreational programming comments focused

  • n multigenerational

activities, primarily for active adults Many requested more music and family-

  • riented events and

recreational activities along the river Several suggested ideas to diversify the park system and enhance department communication Access to a variety

  • f fjtness options

for all ages and abilities is a clear priority Many emphasized the importance

  • f having a well

connected park system and network of trails Many comments focused on enhancing

  • pportunities

to connect with nature and create educational experiences

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SLIDE 13

What We’ve Heard

WHAT WE HEARD: KEY THEMES

Downtown and riverfront parks are popular (3

  • ut of top 5 parks with highest attendance)

Lots of competition citywide for indoor and

  • utdoor recreation activities comes from

state parks and religious groups

ETC SURVEY

1

Park Access and Usage Walking/biking trails and natural areas/ wildlife habitats are in high demand

2

Amenities TOP 5 MOST IDENTIFIED NEEDS

71% said they had a need for walking and biking trails

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What We’ve Heard

WHAT WE HEARD: KEY THEMES

83% of all households have NOT participated in City recreation programs

  • r activities

83% 17%

Recreation programs/activities have low participation rates

3

Recreation

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SLIDE 15

TODAY’S AGENDA

  • I. Master Plan Process
  • II. Citywide Ecological Legacy
  • III. Your City - Your Parks... What

We’ve Heard

  • IV. A Vision for the Future of GR Parks
  • Enrich Programming
  • A Connected & Accessible System
  • “Kit of Parks” - strategies for citywide

improvements

  • Raise Awareness
  • V. Charrette - Tell Us How to Improve

the Plan!

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SLIDE 16

Key Principles Access and Equity: our parks should be more accessible, and serve residents equitably, regardless of location, age, ability, or socio- economics. Diversity: our parks should refmect the rich ecological diversity of our city and its increasingly diverse population. Identity: our parks should be high-quality, visible, and recognizable assets to the city. Economy: parks are good for our economy! Investments in our parks will benefjt the entire city.

Vision for the Future

FROM PRINCIPLES TO IDEAS

Future Ideas Enrich Programming: broaden the range of

  • fferings to serve a growing, diverse population

Connected & Accessible System: link the city’s neighborhoods, parks, natural resources, waterways and the Grand River together “Kit of Parks”: city-wide guidelines to enhance the program, ecology and identity of parks Raise Awareness and Participation: Drawing from GR’s unique assets, improve communications in order to raise participation

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Vision for the Future: Enriching Programming Vision for the Future: Enriching Programming

ENRICHING PROGRAMMING

What Does Greater Diversity Mean to the Parks System? How Can We Enrich Parks and Recreation Offerings to Meet Demands and Attract Users?

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SLIDE 18

YOU TOLD US... YOUR RECREATION PRIORITIES

Move from Good to Great

83% of residents assess program quality as excellent or good, vs. 89% nationally.

Increase participation

18% indicated that they participated in GR programs over the past 12 months. Nationally, this number averages 35%.

Raise awareness

Almost 36% of residents do not participate because of a lack of awareness.

Vision for the Future: Enriching Programming

Important Program Areas

Based on the survey, the most important programs for re-investment and growth are:

  • Adult fjtness & wellness programs
  • Nature programs and environmental education
  • Adult continuing education programs
  • Senior programs
  • Special events

Environmental Education Adult Fitness Classes

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NATIONAL TRENDS IN PARKS AND RECREATION

Potential for Active Sports

  • Grow adult fjtness activities
  • Incorporate sports tourism

Water Activities

  • Canoeing/kayaking rated high on a market potential

study.

  • The Grand River can develop active programming.
  • Nationally, there is increased desire for water based

recreation.

Outreach to Ethnic Minority Groups

  • Dedicated outreach to ethnic communities should

continue to support cultural program development

  • Programs include events, classes and new activites

Vision for the Future: Enriching Programming

Healthy Lifestyles

  • Outdoor gyms
  • Functional fjtness, senior fjtness
  • Active design (walking loops etc)
  • Pop-up programming

Water-based Activities, All Ages Pop-up Games

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SLIDE 20

A CONNECTED & ACCESSIBLE SYSTEM

Vision for the Future: Connected and Accessible System

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SLIDE 21

A CONNECTED & ACCESSIBLE SYSTEM

Vision for the Future: Connected and Accessible System

What do we mean by “connected” and “accessible”? Physical Everyone has opportunities to safely and easily walk to park facilities from his or her home. Programmatic Parks and programs cater to the needs of - and are accessible to - Grand Rapidians of all ages, abilities, demographics and cultures. Ecological Grand Rapids’ waterways and natural resources are healthy and resilient, including large corridors that support wildlife habitat.

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SLIDE 22

A CONNECTED & ACCESSIBLE SYSTEM

Strategies for a Connected and Accessible System

  • Connected Riverfront
  • River Streets and Bridges
  • Natural Areas, Trails and

Waterways

  • Well-Connected Parks and

Facilities in the Neighborhoods

Vision for the Future: Connected and Accessible System

G R A N D R I V E R People’s Bridges River Streets Connected Riverfront Accessible Facilities in the Neighborhoods Contiguous Natural Areas and Trails

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SLIDE 23

e opportunity for ecological restoration, more extensive (yet fmoodprone) park

  • fferings

G R A N D R I V E R Connected Riverfront Ecology The Grand River Valley is an important ecological feature. River improvements support environmental health. Program GR’s waterways offer

  • pportunities for water-

based recreation, trails, and one-of-a-kind programs. Identity As a unifjed system, GR’s riverfront parks will be a recognizable icon and economic driver for the Department and the City.

CONNECTED RIVERFRONT

Vision for the Future: Connected and Accessible System

Why a Connected Riverfront?

GRAND RAPIDS WHITEWATER INITIATIVE GR FORWARD

1 - Integrate art, education, infrastructure, + ecology 2 - Reinforce whitewater Initiative 3 - Establish river trail system access 4 - Enhance neighborhood river access 5 - Create the outdoor adventure city 2012 2011 Green Grand Rapids Master Plan 2014 Economic Impact Report

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CONNECTED RIVERFRONT

G R A N D R I V E R

C A A A B B C

A - Urban B - Connector C - Anchor

Three Conditions

The Grand River connects three typical conditions, each

  • ffering unique opportunities

for improvement.

Vision for the Future: Connected and Accessible System

A - Urban Sites near downtown that are closely tied to economic development. B - Connectors Important links along the riverfront, these parks provide direct water access, and combine active recreation/events with natural and passive uses. C - Anchor Sites Large anchors combine water access and

  • utdoor recreation with

ecological restoration.

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ANCHOR SITE: BUTTERWORTH TODAY

Vision for the Future: Connected and Accessible System

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ANCHOR SITE: BUTTERWORTH

Vision for the Future: Connected and Accessible System

P u b l i c A r t S

  • l

a r p

  • w

e r M u l t i

  • m
  • d

a l p a t h

1 1 2 2 3 3 4 4 5

Large sites at each end of the river combine water access,

  • utdoor recreation and

ecological restoration. Physical Connections Ecological Restoration Environmental Education

A d v e n t u r e p l a y g r

  • u

n d T r a i l s i g n a g e E n v i r

  • n

m e n t a l e d u c a t i

  • n

P u r e M i c h i g a n W a t e r T r a i l a c c e s s & b

  • a

t l a u n c h E n v i r

  • n

m e n t a l s i g n a g e R i v e r b a n k r e s t

  • r

a t i

  • n

W a t e r a c t i v i t i e s

5 6 6 7 7 8 8 9 9 10 10

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ANCHOR SITES

Vision for the Future: Connected and Accessible System

Water-based Recreation Riverfront Ecological Restoration Nine Mile Run, Pittsburgh Outdoor Adventure Play Planting Program, NYC Environmental Education Accessible Wilderness Trail

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SLIDE 28

CONNECTOR SITES: COLDBROOK

A mix of river’s edge conditions, provide river access, and combine active recreation with natural uses. Physical Connections Variety of Programs/Events Hybrid River Edge

1 1 2 3 4 2 8

GR Center for Community Recreation and Environmental Education Outdoor fjtness Flexible seating

Vision for the Future: Connected and Accessible System

4 5 6 7 8 9 5 6 6 7 9 3

Grand Rapids’ Community Waterfront Terrace Continuous river trail Flood resilient landscape Equipment rentals Easy river access Pure Michigan Water Trail access & Boat Launch

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SLIDE 29

CONNECTOR SITES

Vision for the Future: Connected and Accessible System

Community Facility (Rec + Reading) Variety of Programming Community Waterfront Terrace Flexible Space for Events ... ... Or Outdoor Fitness Classes ... Or Temporary Public Art

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Active Recreation Quiet Enjoyment Natural Water Edge

CONNECTOR SITES

Vision for the Future: Connected and Accessible System

Kayak Storage, Hunt’s Point, NYC Hybrid River Edge

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RIVER STREETS AND BRIDGES

Vision for the Future: Connected and Accessible System

Ecology Streets are ecological infrastructure too! They treat stormwater, and bridge different ecological zones. Physical Connection Streets connect the whole city to unique river recreation and to larger parks. Identity Bridges and streets become iconic when designed with signage, wayfjnding, and art.

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SLIDE 32

NATURAL AREAS, TRAILS & WATERWAYS

G R A N D R I V E R Contiguous Natural Areas and Trails

Vision for the Future: Connected and Accessible System

Physical Connection Investment in trails meets growing demand for biking and running trails across the city. It also bridges the gap to high-need areas. Ecology Consider the river, tributaries and related

  • pen space for an

integrated approach to ecological enhancement and watershed management.

UPDATING TO REFFLECT CONNECTIONS TO HIGH NEED AREAS

High-need Area High-need Area High-need Area

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SLIDE 33

Ken-O-Shea Park - Plaster Creek Highland Park

NATURAL AREAS, TRAILS & WATERWAYS

Vision for the Future: Connected and Accessible System

Riverfront Ecological Restoration Nine Mile Run, Pittsburgh Riverfront Ecological Restoration

River and tributary open spaces benefjt from an integrated approach to watershed management.

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SLIDE 34

ACCESSIBLE FACILITIES IN THE NEIGHBORHOODS

Vision for the Future: Connected and Accessible System

Small scale improvements and safe streets can improve accessibility to parks, even without adding acreage. Increased walkability and healthier lifestyles go hand in hand.

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SLIDE 35
  • Entrances should clearly

exclude cars while welcoming

  • thers

Trail and Path Entrances

Pedestrian/bicycle entrance Well-aligned curb cuts

  • Improve pedestrian

gateways at park entrances

  • Align bicycle paths with

entrances when possible

Park Entrances

Pedestrian entrance Curb ramp Lighting Landscaping Gateway + signage

Designated pedestrian pathways

  • No vehicles permitted
  • Design trails to American Trail standards
  • Design for pedestrian comfort

Designated service pathways

  • Shared-use paths for service and emergency vehicles in parks
  • Path designed to structurally accomodate vehicle

Park Pathways

10’ - 12’ Vertical Clearance 6’ - 10’ Trail 2’ 2’ Surface Material

ACCESSIBLE FACILITIES IN THE NEIGHBORHOODS

Vision for the Future: Connected and Accessible System

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SLIDE 36

“KIT OF PARKS”: A SYSTEM OF CITY-WIDE GUIDELINES

Vision for the Future: “Kit of Parks”

How Can We Layer More Variety into the Existing Park System?

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SLIDE 37

Of all future actions, respondents were most supportive of upgrading existing neighborhood and community parks. 86% of respondents were supportive of the Parks and Recreation Department taking this action to improve the system, and 51% of respondents indicated it was the action they would support with their tax dollars.

  • Master Plan Community Survey

Vision for the Future: “Kit of Parks”

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SLIDE 38

“KIT OF PARKS” - A SYSTEM OF CITYWIDE GUIDELINES

Park Type + Ecology + Need + Community Input

Vision for the Future: “Kit of Parks”

Park Type Ecology Input Neighborhood Need

RIVER REGIONAL HIGH NEED MEDIUM NEED COMMUNITY VOICES LOW NEED BLUFF COMMUNITY TRIBUTARY NEIGHBORHOOD UPLAND MORAINE MINI

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SLIDE 39

Huff Park Garfjeld Park Lookout Park Nagold Park 6th Street Bridge Park Pekich Park

The “kit of parks” provides principles and small-scale design interventions that address Ecology, Program and Identity, and can be used to guide future improvements at existing parks. A selection of example parks illustrate how the kit of parks strategies could be applied:

PARK TYPE ECOLOGY EXAMPLE Regional Tributary Huff Community Upland Moraine Garfjeld Mini Upland Moraine Nagold

LET’S TEST IT OUT! EXAMPLE CASE STUDIES

Vision for the Future: “Kit of Parks”

SELECTED EXAMPLE PARKS

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SLIDE 40

REGIONAL PARK / TRIBUTARY PARK

Vision for the Future: “Kit of Parks”

McKay Jaycee Park Riverside Park Richmond Park Huff Park

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REGIONAL PARK + TRIBUTARY

This family of parks include Huff Park, Richmond Park, McKay Jaycee Park, Riverside Park. A typical regional scale park

  • ffering destination recreation

fjelds and a habitat area including forest and wetlands along the tributary.

Trails cross wetland habitat and are hard to maintain Needs better connections to neighborhood

Vision for the Future: “Kit of Parks”

Example: Huff Park

Potential to improve arrival experience and signage Active recreation areas could benefjt from amenities Habitat area

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REGIONAL PARK + TRIBUTARY

Vision for the Future: “Kit of Parks”

Community Feedback asked for:

  • Improved walkability and trails
  • Creative Play
  • Integration with nature

What We Heard...

“nonpaved trails walkable in the winter” label the trees! “a bike trail that connects the entire city!” “true park corridors running through the city and connecting to rural areas” “walking paths”

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HUFF PARK REGIONAL PARK / TRIBUTARY

ECOLOGY PROGRAM

Clarify natural areas and active recreation zones, providing a variety

  • f experiences

Strengthen identity as an ecological park through gateway and educational signage Intensify hubs for recreation and nature center Preserve continuous habitat areas with access through perimeter loop trails

IDENTITY

Fast and slow perimeter trails Improve access from neighborhood

Vision for the Future: “Kit of Parks”

Gateway signage and arrival experience Restore habitat zones, streams and wetlands Tree identifjcation

9 10 1 2 3 11 12 12 8

Nature hub with events pavilion and programs Rental bikes! Recreation hub with concessions and services Tributary trail Wilderness Park - geocaching Winter events

  • X country skiing

Trail races

7 4 4 7 8 9 10 5 5 6 6 2 3 1 11 11 11 12

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SLIDE 44

REGIONAL PARK / TRIBUTARY PARK

Vision for the Future: “Kit of Parks”

Cafe & Visitor Center Bike Rentals Wilderness Trails Wetland and Stream Restoration Guided Nature Walks Cross Country Skiing

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SLIDE 45

COMMUNITY PARK / UPLAND MORAINE PARK

Vision for the Future: “Kit of Parks”

Martin Luther King Lincoln Garfjeld Fuller

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SLIDE 46

COMMUNITY PARK / UPLAND MORAINE PARK

This family of parks include Garfjeld Park, Lincoln Park, Martin Luther King Park, and Fuller park. Community parks offer active recreation, playgrounds, community facilities and fmexible space for passive recreation. They are often embedded within a residential neighborhoods. Potential for better links to neighborhoods Example: Garfjeld Park

Vision for the Future: “Kit of Parks”

Unprogrammed lawn Small parking lots Scattered fjelds Recreation facility is an asset, but has limited inside/

  • utside connections
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SLIDE 47

COMMUNITY PARK / UPLAND MORAINE PARK

Vision for the Future: “Kit of Parks”

“walking paths”

What We Heard...

Community Feedback asked for:

  • Fitness classes and group

activities

  • Youth programs
  • Integration with nature

“group workout classes with dogs!” “cook-outs!”

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SLIDE 48

COMMUNITY/ UPLAND MORAINE: GARFIELD PARK

1

Reduce mowed lawn Add meadow zones

2

Tree succession program

8

More neighborhood connections

9

Signage and wayfjnding

10

Relocate small parking areas

ECOLOGY PROGRAM

Provide something for everyone-

  • active vs. passive, ages and

abilities--and focus on need for adult fjtness, environmental education and more. Community parks aspire to be true

  • hubs. They need maximal visibility

and connectivity to surrounding neighborhoods. Highlight diverse ecology. Create varied character, while reducing maintenance. Upland Moraine parks, with well- drained soil, are good candidates for stormwater management.

IDENTITY

Vision for the Future: “Kit of Parks” 3

Universally accessible trails for walking, running, and fjtness

4

Environmental education: bioswales, community gardens etc.

5

Multi-purpose fjelds meet a range of recreation demand

6

Adult fjtness - with limited indoor space, try outdoor yoga

7

Picnic and rental areas

8 4 2 1 5 3 6 10 7 9

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SLIDE 49

COMMUNITY PARK / UPLAND MORAINE PARK

Vision for the Future: “Kit of Parks”

Food Literacy Programs Community Ovens Creative Play Concessions

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SLIDE 50

Heritage Hill Park Nagold Park Lexington Park Paris Park

MINI PARK / UPLAND MORAINE PARK

Vision for the Future: “Kit of Parks”

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SLIDE 51

MINI PARK / UPLAND MORAINE

Vision for the Future: “Kit of Parks”

MINI PARK / UPLAND MORAINE

Example: Nagold Park The family of mini-parks include Baldwin Park and Heritage Hill Park. Typically small green spaces embedded in residential neighborhoods, with potential to address specifjc needs and be better integrated into the neighborhoods. Minimal signage

  • r visibility on

the street Mature trees Unprogrammed lawn requires maintenance Access point from dead-end street

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SLIDE 52

MINI PARK / UPLAND MORAINE

Vision for the Future: “Kit of Parks”

What We Heard...

Community Feedback asked for:

  • “Themed” parks
  • Youth activities
  • Multi-lingual access

“bilingual maps!” “nature playscape”

“I would like to see ‘themes’ in our parks like an exercise park or a musical park ”

“more community gardens maintained by local youth”

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SLIDE 53

MINI PARK / UPLAND MORAINE

ECOLOGY PROGRAM

Encourage management partnerships with community groups and neighborhood associations. Improve signage to make park more present in the neighborhood Reduce maintenance of mowed lawn by returning to meadow/ woods natural habitat. Amplify program through concentrating a single use that meets identifjed community needs nearby.

IDENTITY

Vision for the Future: “Kit of Parks”

Option 1. Community Garden Option 2. Forest Lot

5 5

Clear signage

  • n main street

Visible connections Themed park based on single uses, i.e.:

  • Community Garden
  • Orchard
  • Playground
  • Dog Park
  • Mini-forest
  • Raingardens

Plant trees to grow forest (and sell!) Rain gardens manage stormwater

3 3 1 2 1 2 5 4 4 4

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SLIDE 54

Dog Park Community Gardens Mini-forest Playscape Community Orchard

MINI PARK / UPLAND MORAINE PARK

Vision for the Future: “Kit of Parks”

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SLIDE 55

Vision for the Future: Raising Awareness

RAISING AWARENESS

How can we raise awareness of the department and programs?

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SLIDE 56

MISSION AND IMAGE

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SLIDE 57

RAISE AWARENESS

Key Issues

Vision for the Future: Raising Awareness

34% 41% 25% 44% 53%

Today, participation and awareness are low Most people learn about parks and programs by word of mouth (34%). Nationally, a dedicated program guide is the primary way to receive info (53% nationally vs 25% in GR) More people use State of MI parks (44%) than GR parks (41%)

Opportunities

Re-evaluate a dedicated program mailing Create a GR Parks campaign to drive participation and awareness Invest in online communications, through a new website and growth in social media presence Grow partnerships and clarify roles with school sites, complementary providers, State of MI, Friends of GR Parks, DGRI and others

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SLIDE 58

DEDICATED PROGRAM GUIDE

  • Opportunity for new branding
  • Clarify offerings
  • Streamline registration

Vision for the Future: Raising Awareness

Create a Strong Local Brand ...and Make It Visible Clear (and Creative) Communication of Program Offerings

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SLIDE 59

ON-LINE & COMMUNICATIONS STRATEGY

  • Create a marketing plan
  • Add staff/internship roles for promotions, brand and

image, social media approaches, data and analytics, and support for programs.

  • Create a role to work with foundations or

corporations for sponsorship, grants or support

Vision for the Future: Raising Awareness

Celebrating Volunteers through Social Media (Portland) San Franciso Parks Website

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SLIDE 60

TODAY’S AGENDA

  • I. Master Plan Process
  • II. Citywide Ecological Framework
  • III. Your City - Your Parks... What

We’ve Heard

  • IV. A Vision for the Future of GR Parks
  • Enrich Programming
  • A Connected & Accessible System
  • “Kit of Parks” - strategies for citywide

improvements

  • Raise Awareness
  • V. Charrette - Tell Us How to Improve

the Plan!

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SLIDE 61

TELL US YOUR IDEAS!

Brainstorm & Charrette Question 1: Aspirations (10 min) What are you goals for parks and recreation in your neighborhood, or the City as a whole? Question 2: Connections (15 min) What future connections are needed throughout the system to make parks and recreation work better for you? Question 3: Ideal Parks and Facilities (20 min) Help us add new programs, design and ecological improvements to your favorities parks and facilities. Wrap Up Share back your ideas with the group.

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SLIDE 62

THANK YOU!

Follow the plan’s progress online and at upcoming events Facebook https://www.facebook.com/GRParksandRec/ Instagram @grandrapidsparks/ Web http://grcity.us/parks/Pages/2016-Master-Plan.aspx