PUBLIC ENGAGEMENT THAT COUNTS TRANSPORTATION EDUCATION & CIVIC EMPOWERMENT NACTO Webinar February 6, 2018
Planning Outreach and Red Tape 1 1 nyc.gov/dot
TRADITIONAL OUTREACH STRATEGY Planner has an idea 2 nyc.gov/dot
TRADITIONAL OUTREACH STRATEGY Planner has an idea Planner makes a plan 3 nyc.gov/dot
TRADITIONAL OUTREACH STRATEGY Planner has an idea Planner makes a plan Planner proposes plan “I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!” 4 nyc.gov/dot
TRADITIONAL OUTREACH STRATEGY Community is Planner has an idea Planner makes a plan Planner proposes plan baffled “WHAT T HE ? ! WHO ARE “I ’ L L BRI NG YOU? !” YOU A L I F E T I ME OF HAPPI NE SS!” 5 nyc.gov/dot
EQUITABLE OUTREACH STRATEGY Planner wonders about community 6 nyc.gov/dot
EQUITABLE OUTREACH STRATEGY Planner wonders Planner dates about community community ? ? 7 nyc.gov/dot
EQUITABLE OUTREACH STRATEGY Planner Planner wonders Planner dates proposes plan about community community “I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!” ? ? 8 nyc.gov/dot
EQUITABLE OUTREACH STRATEGY Planner Planner wonders Planner dates Community makes proposes plan about community community an informed choice! “I T OT AL L Y “I ’ L L BRI NG KNOW YOU A WHO YOU L I F E T I ME OF ARE AND HAPPI NE SS!” ? WHY YOU’ VE ? BE E N T HI NKI NG ABOUT ME !!” 9 nyc.gov/dot
WHO HAS A VOICE? Come to our 6 PM meeting with no food and no childcare! Please vote on our proposal! We’re having a charette! Give us your input on a plan! Our meeting’s in the middle of the day! nyc.gov/dot 10
WHO HAS A VOICE? We’ve set up a process that overvalues certain voices. And that sets us up to battle NIMBYs. nyc.gov/dot 11
WHO HAS A VOICE? Cobble Hill, Carroll Gardens, Park Slope, Prospect Corona, Elmhurst, Jackson Heights, Queens Heights, Brooklyn Are there really more problems in Park Slope, Brooklyn than there are in Corona and Elmhurst? Our data says no. Online portals are limited by awareness of a process. nyc.gov/dot 12
Street Ambassadors 2 13 nyc.gov/dot
In 2015, NYC DOT launched the HOW WE DO IT STREET AMBASSADOR PROGRAM to open up our planning process. The program is designed to be: Equitable Flexible Respectful Intentional about Work on weekends, We honor the time that hearing from everyone morning rush, or busy New Yorkers are evening events able to give Actively seek out underrepresented We literally meet Rather than making groups people where they’re at people come to us, we come to them Speak the language most comfortable to who we’re with 14 nyc.gov/dot
Street Ambassadors target high-volume WHERE DO WE GO? community locations to expand the public’s feedback and knowledge of DOT’s Street Improvement Projects. Bustling Streets Libraries Parks Movie Theaters Community Events Times Square Supermarkets Rec Centers Bike Lanes Churches Loading Trucks Senior Centers 15 nyc.gov/dot
2016 OUTREACH ACHIEVEMENTS 82 Projects Supported 328 Individual Deployments 27,293 Giveaways Distributed 32,000 + Conversations with Public & • Project Deliverables • Data Crunching • Heat Maps • Photo Archive • In-Depth Survey • Desire Lines Maps Responses • Delivery Windows • Quotes from the Public *Stats are for 2016 Calendar Year 16 nyc.gov/dot
Ambassadors in Action: 3 Harlem Bike Network nyc.gov/dot 17
LET’S CHECK OUR PARTICIPATION NUMBERS 18 nyc.gov/dot
LET’S CHECK OUR PARTICIPATION NUMBERS NOW LET’S COMPARE TO OUR SUPER-USERS… Cobble Hill, Carroll Gardens, Park Slope, Prospect Heights, Brooklyn 19 nyc.gov/dot
HOW DID WE APPLY We visited the neighborhood to seek out the voices we were missing. OUR STRATEGY? Legend Outreach Stations NYPL Washington Heights Tabling w/ Giveaways ‘16 December 17, 2016 NYPL Hamilton Grange December 16, 2016 NYPL Harlem Library December 16, 2016 Mt Morris Presbyterian Church December 11, 2016 ABSW Senior Center December 14, 2016 NYPL Bloomingdale East River Plaza December 14, 2016 December 18, 2016 NYPL Aguilar December 14, 2016 20 nyc.gov/dot
HOW DID WE APPLY We began by asking people about their biking habits, their needs, and their fears OUR STRATEGY? Winter 2016: Data Collection Cyclist and pedestrian survey asking biking frequency, bike and pedestrian connections in Harlem, destinations, and demographic data Church Public Libraries December 11, 2016 December 14 - 17, 2015 Map drawing exercise asking where people ride… …and where people want to ride Senior Center Shopping Center December 14, 2016 December 18, 2016 21 nyc.gov/dot
ASKING PEOPLE WHERE THEY RIDE… 22 nyc.gov/dot
…GIVES US A FULL PICTURE OF NEIGHBORHOOD NEEDS 23 nyc.gov/dot
STREET DESIGN TIME! 24 nyc.gov/dot
HOW DID WE APPLY We began by asking people about their biking habits, their needs, and their fears OUR STRATEGY? Winter 2016: Data Collection Church Public Libraries December 11, 2016 December 14 - 17, 2015 Senior Center Shopping Center December 14, 2016 December 18, 2016 25 nyc.gov/dot
HOW DID WE APPLY Street Ambassadors conducted 11 deployments in the project area at different phases of project OUR STRATEGY? development. Winter 2016: Data Collection Summer 2017: Outreach Church Public Libraries Youth Market December 11, 2016 December 14 - 17, 2015 August 24, 2017 Senior Center Shopping Center Public Parks December 14, 2016 December 18, 2016 August 26 – 27, 2017 26 nyc.gov/dot
HOW DID WE APPLY We visited the neighborhood to seek out the voices we were missing. OUR STRATEGY? Legend Outreach Stations NYPL Washington Heights Tabling w/ Giveaways ‘16 December 17, 2016 NYPL Hamilton Grange December 16, 2016 NYPL Harlem Library December 16, 2016 Mt Morris Presbyterian Church December 11, 2016 ABSW Senior Center December 14, 2016 NYPL Bloomingdale East River Plaza December 14, 2016 December 18, 2016 NYPL Aguilar December 14, 2016 27 nyc.gov/dot
HOW DID WE APPLY We visited the neighborhood to seek out the voices we were missing. OUR STRATEGY? Legend Outreach Stations NYPL Washington Heights Tabling w/ Giveaways ‘16 December 17, 2016 Outreach Stations Tabling w/ Giveaways ‘17 NYPL Hamilton Grange December 16, 2016 NYPL Harlem Library December 16, 2016 Mt Morris Presbyterian Church December 11, 2016 Marcus Garvey Park August 26, 2017 ABSW Senior Center December 14, 2016 La Marqueta Youth Market August 24, 2017 NYPL Bloomingdale East River Plaza December 14, 2016 December 18, 2016 NYPL Aguilar Central Park North December 14, 2016 August 27, 2017 28 nyc.gov/dot
FRAMING THE We wanted all participants to be armed with the same information and honor what we had heard from PROJECT neighborhood residents in earlier phases. We shared vital traffic safety statistics in a We honored the voices we heard in earlier We introduced a community unfamiliar with way that was digestible and relatable. outreach phases, so that participants could our progressive transportation treatments to see themselves in the timeline. proposed routes and photo examples from similar projects. 29 nyc.gov/dot
FRAMING THE We wanted all participants to be armed with the same information and honor what we had heard from PROJECT neighborhood residents in earlier phases. En Español! 30 nyc.gov/dot
FRAMING THE We wanted all participants to be armed with the same information and honor what we had heard from PROJECT neighborhood residents in earlier phases. 31 nyc.gov/dot
FRAMING THE We wanted all participants to be armed with the same information and honor what we had heard from PROJECT neighborhood residents in earlier phases. 32 nyc.gov/dot
HAVING REAL When you meet people where they are… CONVERSATIONS 33 nyc.gov/dot
HAVING REAL When you meet people where they are, the stories keep coming. CONVERSATIONS 34 nyc.gov/dot
HAVING REAL When you meet people where they are, the stories keep coming. CONVERSATIONS 35 nyc.gov/dot
HARLEM OUTREACH STATS 11 deployments yielded… 450+ Interactions 376 Giveaways Distributed 158 Post Its 123 Transportation Surveys Completed 36 nyc.gov/dot
WE WERE ABLE TO REACH PEOPLE WHO HADN’T PARTICIPATED BEFORE Based on the 104 survey respondents that correctly identified the nearest cross-streets to their home, various distributions are as follows: Harlem Estimated Percentage Community by Community Board Boards 7 22.1% (23) 8 4.8% (5) 9 12.5% (13) 10 12.5% (13) 11 32.6% (34) 12 6.4% (7) 37 nyc.gov/dot
WE USE THIS STRATEGY FOR OTHER PROJECTS Grand Concourse, Fordham Heights, The Bronx Broadway, Washington Heights, Manhattan 38 nyc.gov/dot
WE TALK DIRECTLY TO Curbside Management through business participation BUSINESSES 39 nyc.gov/dot
WE TALK DIRECTLY TO Curbside Management through business participation BUSINESSES 40 nyc.gov/dot
WE PROVIDE OPPORTUNITY FOR OFF-SITE PARTICIPATION 41 nyc.gov/dot
WE PROVIDE OPPORTUNITY FOR OFF-SITE PARTICIPATION 42 nyc.gov/dot
Recommend
More recommend
