PUBLIC ENGAGEMENT THAT COUNTS TRANSPORTATION EDUCATION & CIVIC - - PowerPoint PPT Presentation

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PUBLIC ENGAGEMENT THAT COUNTS TRANSPORTATION EDUCATION & CIVIC - - PowerPoint PPT Presentation

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PUBLIC ENGAGEMENT THAT COUNTS TRANSPORTATION EDUCATION & CIVIC EMPOWERMENT NACTO Webinar February 6, 2018 Planning Outreach and Red Tape 1 1 nyc.gov/dot TRADITIONAL OUTREACH STRATEGY Planner has an idea 2 nyc.gov/dot TRADITIONAL

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PUBLIC ENGAGEMENT THAT COUNTS

TRANSPORTATION EDUCATION & CIVIC EMPOWERMENT

NACTO Webinar

February 6, 2018

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nyc.gov/dot 1

1

Planning Outreach and Red Tape

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TRADITIONAL OUTREACH STRATEGY

2 Planner has an idea

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TRADITIONAL OUTREACH STRATEGY

3 Planner makes a plan Planner has an idea

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TRADITIONAL OUTREACH STRATEGY

4 Planner proposes plan

“I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!”

Planner makes a plan Planner has an idea

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TRADITIONAL OUTREACH STRATEGY

5 Community is baffled

“WHAT T HE ? ! WHO ARE YOU? !”

Planner proposes plan

“I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!”

Planner makes a plan Planner has an idea

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EQUITABLE OUTREACH STRATEGY

6 Planner wonders about community

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EQUITABLE OUTREACH STRATEGY

7 Planner dates community

? ?

Planner wonders about community

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EQUITABLE OUTREACH STRATEGY

8 Planner proposes plan

“I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!”

Planner dates community

? ?

Planner wonders about community

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nyc.gov/dot Community makes an informed choice!

“I T OT AL L Y KNOW WHO YOU ARE AND WHY YOU’ VE BE E N T HI NKI NG ABOUT ME !!”

EQUITABLE OUTREACH STRATEGY

9 Planner proposes plan

“I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!”

Planner dates community

? ?

Planner wonders about community

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WHO HAS A VOICE?

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Come to our 6 PM meeting with no food and no childcare! We’re having a charette! Please vote on our proposal! Give us your input on a plan! Our meeting’s in the middle of the day!

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WHO HAS A VOICE?

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We’ve set up a process that

  • vervalues certain

voices. And that sets us up to battle NIMBYs.

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Are there really more problems in Park Slope, Brooklyn than there are in Corona and Elmhurst?

WHO HAS A VOICE?

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Online portals are limited by awareness of a process.

Cobble Hill, Carroll Gardens, Park Slope, Prospect Heights, Brooklyn Corona, Elmhurst, Jackson Heights, Queens

Our data says no.

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Street Ambassadors

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HOW WE DO IT

The program is designed to be: In 2015, NYC DOT launched the STREET AMBASSADOR PROGRAM to open up our planning process.

We honor the time that busy New Yorkers are able to give Rather than making people come to us, we come to them Respectful Intentional about hearing from everyone Actively seek out underrepresented groups Speak the language most comfortable to who we’re with Equitable Work on weekends, morning rush, or evening events We literally meet people where they’re at Flexible

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Bustling Streets

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WHERE DO WE GO?

Movie Theaters Parks Community Events Libraries Rec Centers Churches Supermarkets

Street Ambassadors target high-volume community locations to expand the public’s feedback and knowledge of DOT’s Street Improvement Projects.

Bike Lanes Loading Trucks Times Square Senior Centers

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2016 OUTREACH ACHIEVEMENTS 82

Projects Supported

328

Individual Deployments

27,293

Giveaways Distributed

32,000 +

Conversations with Public

  • Project Deliverables
  • Heat Maps
  • In-Depth Survey

Responses

  • Quotes from the

Public

  • Data Crunching
  • Photo Archive
  • Desire Lines Maps
  • Delivery Windows

&

*Stats are for 2016 Calendar Year

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Ambassadors in Action: Harlem Bike Network

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LET’S CHECK OUR PARTICIPATION NUMBERS

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LET’S CHECK OUR PARTICIPATION NUMBERS

Cobble Hill, Carroll Gardens, Park Slope, Prospect Heights, Brooklyn

NOW LET’S COMPARE TO OUR SUPER-USERS…

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We visited the neighborhood to seek out the voices we were missing.

HOW DID WE APPLY OUR STRATEGY?

Legend

Outreach Stations

Tabling w/ Giveaways ‘16 NYPL Washington Heights December 17, 2016 NYPL Hamilton Grange December 16, 2016 NYPL Harlem Library December 16, 2016 Mt Morris Presbyterian Church December 11, 2016 ABSW Senior Center December 14, 2016 NYPL Bloomingdale December 14, 2016 NYPL Aguilar December 14, 2016 East River Plaza December 18, 2016

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nyc.gov/dot Public Libraries

December 14 - 17, 2015

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We began by asking people about their biking habits, their needs, and their fears

HOW DID WE APPLY OUR STRATEGY?

Church

December 11, 2016

Shopping Center

December 18, 2016

Senior Center

December 14, 2016

Winter 2016: Data Collection

…and where people want to ride Map drawing exercise asking where people ride… Cyclist and pedestrian survey asking biking frequency, bike and pedestrian connections in Harlem, destinations, and demographic data

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ASKING PEOPLE WHERE THEY RIDE…

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…GIVES US A FULL PICTURE OF NEIGHBORHOOD NEEDS

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STREET DESIGN TIME!

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nyc.gov/dot Public Libraries

December 14 - 17, 2015

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We began by asking people about their biking habits, their needs, and their fears

HOW DID WE APPLY OUR STRATEGY?

Church

December 11, 2016

Shopping Center

December 18, 2016

Senior Center

December 14, 2016

Winter 2016: Data Collection

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nyc.gov/dot Public Libraries

December 14 - 17, 2015

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Street Ambassadors conducted 11 deployments in the project area at different phases of project development.

HOW DID WE APPLY OUR STRATEGY?

Church

December 11, 2016

Public Parks

August 26 – 27, 2017

Shopping Center

December 18, 2016

Senior Center

December 14, 2016

Winter 2016: Data Collection

Youth Market

August 24, 2017

Summer 2017: Outreach

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We visited the neighborhood to seek out the voices we were missing.

HOW DID WE APPLY OUR STRATEGY?

Legend

Outreach Stations

Tabling w/ Giveaways ‘16 NYPL Washington Heights December 17, 2016 NYPL Hamilton Grange December 16, 2016 NYPL Harlem Library December 16, 2016 Mt Morris Presbyterian Church December 11, 2016 ABSW Senior Center December 14, 2016 NYPL Bloomingdale December 14, 2016 NYPL Aguilar December 14, 2016 East River Plaza December 18, 2016

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nyc.gov/dot 28

We visited the neighborhood to seek out the voices we were missing.

HOW DID WE APPLY OUR STRATEGY?

Legend

Outreach Stations

Tabling w/ Giveaways ‘16 NYPL Washington Heights December 17, 2016 NYPL Hamilton Grange December 16, 2016 NYPL Harlem Library December 16, 2016 Mt Morris Presbyterian Church December 11, 2016 ABSW Senior Center December 14, 2016 NYPL Bloomingdale December 14, 2016 NYPL Aguilar December 14, 2016 East River Plaza December 18, 2016

Outreach Stations

Tabling w/ Giveaways ‘17 Marcus Garvey Park August 26, 2017 La Marqueta Youth Market August 24, 2017 Central Park North August 27, 2017

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We shared vital traffic safety statistics in a way that was digestible and relatable. We introduced a community unfamiliar with

  • ur progressive transportation treatments to

proposed routes and photo examples from similar projects.

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FRAMING THE PROJECT

We wanted all participants to be armed with the same information and honor what we had heard from neighborhood residents in earlier phases.

We honored the voices we heard in earlier

  • utreach phases, so that participants could

see themselves in the timeline.

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nyc.gov/dot En Español! 30

FRAMING THE PROJECT

We wanted all participants to be armed with the same information and honor what we had heard from neighborhood residents in earlier phases.

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FRAMING THE PROJECT

We wanted all participants to be armed with the same information and honor what we had heard from neighborhood residents in earlier phases.

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FRAMING THE PROJECT

We wanted all participants to be armed with the same information and honor what we had heard from neighborhood residents in earlier phases.

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HAVING REAL CONVERSATIONS

When you meet people where they are…

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HAVING REAL CONVERSATIONS

When you meet people where they are, the stories keep coming.

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HAVING REAL CONVERSATIONS

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When you meet people where they are, the stories keep coming.

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HARLEM OUTREACH STATS 450+

Interactions

376

Giveaways Distributed

158

Post Its

123

Transportation Surveys Completed

11 deployments yielded…

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WE WERE ABLE TO REACH PEOPLE WHO HADN’T PARTICIPATED BEFORE

Harlem Community Boards Estimated Percentage by Community Board

7 22.1% (23) 8 4.8% (5) 9 12.5% (13) 10 12.5% (13) 11 32.6% (34) 12 6.4% (7)

Based on the 104 survey respondents that correctly identified the nearest cross-streets to their home, various distributions are as follows:

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WE USE THIS STRATEGY FOR OTHER PROJECTS

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Grand Concourse, Fordham Heights, The Bronx Broadway, Washington Heights, Manhattan

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WE TALK DIRECTLY TO BUSINESSES

Curbside Management through business participation

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WE TALK DIRECTLY TO BUSINESSES

Curbside Management through business participation

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WE PROVIDE OPPORTUNITY FOR OFF-SITE PARTICIPATION

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WE PROVIDE OPPORTUNITY FOR OFF-SITE PARTICIPATION

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THIS IS MORE THAN JUST SELLING A PROJECT

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AND THIS IS MORE THAN JUST GETTING A PROJECT IN THE GROUND

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IT’S ABOUT COLLECTING USABLE DATA

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FOR BETTER DECISION-MAKING

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4

The Long Game

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nyc.gov/dot Community makes an informed choice!

“I T OT AL L Y KNOW WHO YOU ARE AND WHY YOU’ VE BE E N T HI NKI NG ABOUT ME !!”

ARE WE DONE?

48 Planner proposes plan

“I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!”

Planner dates community

? ?

Planner wonders about community

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nyc.gov/dot Community makes an informed choice!

“I T HI NK YOU’ RE AL RI GHT , BUT T HE RE AL T E ST WI L L BE T HANKS- GI VI NG DI NNE R

WIT H MY E NT IRE F AMIL Y!”

ARE WE DONE? NOPE!

49 Planner proposes plan

“I ’ L L BRI NG YOU A L I F E T I ME OF HAPPI NE SS!”

Planner dates community

? ?

Planner wonders about community

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WE CHECK UP ON OUR PROJECTS

Plaza User Survey, Beach 20th St, Rockaways, Queens Bicycle Intersection User Survey, Manhattan Bike Share User Survey, Manhattan

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WE DEVELOP NEW TOOLS FOR CONCEPTS THAT ARE UNCLEAR…

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…AND SHARE THEM AT COMMUNITY EVENTS

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NYC DOT NYC DOT nyc_dot NYC DOT