Promotions Manager Social Media Specialist Champaign Public Library - - PowerPoint PPT Presentation

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Promotions Manager Social Media Specialist Champaign Public Library - - PowerPoint PPT Presentation

Evelyn Shapiro Natalie Kiburg Promotions Manager Social Media Specialist Champaign Public Library Gail Borden Public Library District Natalie Kiburg This is a title Bi-weekly SWAT team Analyzing posts, format and channels This is a


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Natalie Kiburg Social Media Specialist

Gail Borden Public Library District

Evelyn Shapiro Promotions Manager

Champaign Public Library

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Natalie Kiburg

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This is a title

Bi-weekly SWAT team

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Analyzing posts, format and channels

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This is a title

  • Programs shared as events instead of solely posts.
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  • Increased relevance and reach by using Facebook Live to make

programs more effective by starting before the event was listed to start.

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  • Increased relevance and reach by strengthening relationships with
  • ther top local Facebook pages and groups.
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  • Increased engagement by making sure that fun is part of the mix.

Image Credit: https://newsroom.fb.com/news/2017/12/hard-questions-is-spending-time-on-social-media-bad-for-us/

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Image Credit: https://kberkery.com/should-i-boost-my-facebook-post-find-out-in-four-minutes-or-less/ and Cafecredit.com

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#LibraryCardSignUpMonth

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Natalie Kiburg Social Media Specialist

Gail Borden Public Library District

Miscellaneous

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Evelyn Shapiro

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Natalie Kiburg Social Media Specialist

Gail Borden Public Library District

Evelyn Shapiro Promotions Manager

Champaign Public Library

Questions?