ICCA BOARD MEETING ICCA BOARD MEETING AUGUST 2- 3, 2010 Promotions - - PowerPoint PPT Presentation

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Dec 30, 2022 271 likes •368 views

ICCA BOARD MEETING ICCA BOARD MEETING AUGUST 2- 3, 2010 Promotions & Communications Presentation Allan Romander Chair Allan Romander, Chair Presentation by Russell Duncan Vice Chair 2011 A NEW COMMITMENT; 2011 A NEW

SLIDE 1

ICCA BOARD MEETING ICCA BOARD MEETING

AUGUST 2- 3, 2010

Promotions & Communications Presentation

Allan Romander Chair Allan Romander, Chair Presentation by Russell Duncan – Vice Chair

SLIDE 2

2011 – A NEW COMMITMENT; 2011 – A NEW COMMITMENT;

A NEW APPROACH

2010 is HISTORY!

No Committee

No Committee

No Budget
No Programs

No Programs

No Goals
No Nada

No Nada

Let’s start with a clean sheet

SLIDE 3

2011 – BRAND THE CCA 2011 BRAND THE CCA

A N N A N G l

A New Name, A New Goal

“Brand the CCA”

C t d g iti f CCA

Create renewed recognition of CCAs

A new Chair, Allan Romander

Past Chair, Calif. CCA Board, 2008-2009
CaCCA Marketing Chair, 2005-2010
ICCA Board Member, 2007-Present

SLIDE 4

2011 – BRAND THE CCA 2011 BRAND THE CCA

NEW P & C Committee Members NEW P & C Committee Members

Robert Anderson
Amy Asmus

Member Member Nebraska Iowa y

Traci Bultemeier
DeLon Clarksean
Charles Davis

Susan Fitzgerald Member Member Member Member Indiana Minnesota South Carolina Ontario CA

Susan Fitzgerald
Eric Gregory
Lisa Martin
Kenwar Singh

Member Member Member Member Ontario, CA Prairie Provinces Illinois India

David Wilcox
Russell Duncan
James Giese
Luther Smith

Member Vice Chair Ex-Officio -ASA-CSSA-SSSA Ex-Officio -ASA-CSSA-SSSA Kansas South Carolina Madison, WI Madison WI Luther Smith Ex Officio ASA CSSA SSSA Madison, WI

SLIDE 5

2011 – BRAND THE CCA – THE AUDIENCE 2011 BRAND THE CCA THE AUDIENCE

Consultants

* C t CCA * Current CCAs * Non-CCA Consultants G

Growers Media

Govt. Agencies

* EPA * USDA * USDA * Conservation Service * State/Regional Agencies * State/Regional Agencies

Others?

SLIDE 6

2011 – BRAND THE CCA – THE TOOLS 2011 BRAND THE CCA THE TOOLS

In-house Publications National & Regional Publications News Releases News Releases Trade Shows Social Networking Social Networking Advertising

ICCA W b i V i

ICCA Website – Very attractive Leveraging & Sharing State Board Programs

SLIDE 7

2011 – BRAND THE CCA – THE METHODS 2011 BRAND THE CCA THE METHODS

Assessments
Assessments
Past and Present ICCA Programs
Local Board Programs

Local Board Programs

Effectiveness of Current Communications

Outside Help Communications Consultant

Outside Help – Communications Consultant
Proven Success in California

Professional Skills

Professional Skills
Professional Contacts

Industry Familiarity

Industry Familiarity

SLIDE 8

2011 – BRAND THE CCA – THE CONSULTANT 2011 BRAND THE CCA THE CONSULTANT

Chair Recommends Steve Beckley Chair Recommends Steve Beckley

Mr. Beckley has a proven track record
Familiar with ICCA and CCA Programs

Familiar with ICCA and CCA Programs

Known to ICCA Board Members
Has many Industry Contacts

Has many Industry Contacts

Has many Media Contacts
Works in same region as Chair

Works in same region as Chair

Will consider RFP

SLIDE 9

2011 – BRAND THE CCA – THE CONSULTANT 2011 BRAND THE CCA THE CONSULTANT

You all know Steve Beckley You all know Steve Beckley

Reversed trend of declining numbers in Calif.
Effectively used local media

Effectively used local media

Created Facebook Page for CA CCA Board
Uncovered opportunities for CCAs in Calif. Regs

U co e ed oppo tu t es o CC s Ca egs

Affordability

Fees covered within context of proposed budget
Fees covered within context of proposed budget
Travel expense covered in proposed budget