ICCA BOARD MEETING ICCA BOARD MEETING AUGUST 2- 3, 2010 Promotions - PowerPoint PPT Presentation

ICCA BOARD MEETING ICCA BOARD MEETING AUGUST 2- 3, 2010 Promotions & Communications Presentation Allan Romander Chair Allan Romander, Chair Presentation by Russell Duncan – Vice Chair

2011 – A NEW COMMITMENT; 2011 – A NEW COMMITMENT; A NEW APPROACH � 2010 is HISTORY! - No Committee No Committee - No Budget - No Programs No Programs - No Goals - No Nada No Nada � Let’s start with a clean sheet

2011 2011 – BRAND THE CCA BRAND THE CCA � A New Name, A New Goal A N N A N G l - “Brand the CCA” - Create renewed recognition of CCAs C t d g iti f CCA � A new Chair, Allan Romander - Past Chair, Calif. CCA Board, 2008-2009 - CaCCA Marketing Chair, 2005-2010 - ICCA Board Member, 2007-Present

2011 – BRAND THE CCA 2011 BRAND THE CCA � NEW P & C Committee Members � NEW P & C Committee Members - Robert Anderson Member Nebraska - Amy Asmus y Member Iowa - Traci Bultemeier Member Indiana - DeLon Clarksean Member Minnesota - Charles Davis Member South Carolina - Susan Fitzgerald Susan Fitzgerald Member Member Ontario CA Ontario, CA - Eric Gregory Member Prairie Provinces - Lisa Martin Member Illinois - Kenwar Singh Member India - David Wilcox Member Kansas - Russell Duncan Vice Chair South Carolina - James Giese Ex-Officio -ASA-CSSA-SSSA Madison, WI - Luther Smith Luther Smith Ex-Officio -ASA-CSSA-SSSA Ex Officio ASA CSSA SSSA Madison WI Madison, WI

2011 – BRAND THE CCA – THE AUDIENCE 2011 BRAND THE CCA THE AUDIENCE � Consultants * C * Current CCAs t CCA * Non-CCA Consultants � Growers G � Media � Govt. Agencies * EPA * USDA * USDA * Conservation Service * State/Regional Agencies * State/Regional Agencies � Others?

2011 – BRAND THE CCA – THE TOOLS 2011 BRAND THE CCA THE TOOLS � In-house Publications � National & Regional Publications � News Releases � News Releases � Trade Shows � Social Networking � Social Networking � Advertising � ICCA Website – Very attractive ICCA W b i V i � Leveraging & Sharing State Board Programs

2011 – BRAND THE CCA – THE METHODS 2011 BRAND THE CCA THE METHODS o Assessments o Assessments - Past and Present ICCA Programs - Local Board Programs Local Board Programs - Effectiveness of Current Communications o Outside Help – Communications Consultant Outside Help Communications Consultant - Proven Success in California - Professional Skills Professional Skills - Professional Contacts - Industry Familiarity Industry Familiarity

2011 – BRAND THE CCA – THE CONSULTANT 2011 BRAND THE CCA THE CONSULTANT � Chair Recommends Steve Beckley � Chair Recommends Steve Beckley - Mr. Beckley has a proven track record - Familiar with ICCA and CCA Programs Familiar with ICCA and CCA Programs - Known to ICCA Board Members - Has many Industry Contacts Has many Industry Contacts - Has many Media Contacts - Works in same region as Chair Works in same region as Chair � Will consider RFP

2011 – BRAND THE CCA – THE CONSULTANT 2011 BRAND THE CCA THE CONSULTANT � You all know Steve Beckley � You all know Steve Beckley - Reversed trend of declining numbers in Calif. - Effectively used local media Effectively used local media - Created Facebook Page for CA CCA Board - Uncovered opportunities for CCAs in Calif. Regs U co e ed oppo tu t es o CC s Ca egs � Affordability - Fees covered within context of proposed budget - Fees covered within context of proposed budget - Travel expense covered in proposed budget