PRODUCT(CONCEPT:(EQUISENSE( - - PowerPoint PPT Presentation

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PRODUCT(CONCEPT:(EQUISENSE( - - PowerPoint PPT Presentation

PRODUCT(CONCEPT:(EQUISENSE( Accelerated(detec@on(of(equine(leg(injury. ( ( !!!!!!!!Protects! !!!!!!!!Senses! !!!!!!!!Alerts! ( bgg TESTING( Sketch(model(to(test:( Model(design( Sensor(selec@on(and(resolu@on(


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PRODUCT(CONCEPT:(EQUISENSE(

Accelerated(detec@on(of(equine(leg(injury.( (

!!!!!!!!Protects! !!!!!!!!Senses! !!!!!!!!Alerts!

(

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TESTING(

Sketch(model(to(test:(

  • Model(design(
  • Sensor(selec@on(and(resolu@on(
  • Integra@on(with(exis@ng(boots(
  • Simulated(swelling(

(

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MARKET(

U.S. Industry:

  • 9.2 M Horses 1

40% racing or showing

  • $1.9 B Industry2

[1] http://www.horsecouncil.org/national-economic-impact-us-horse-industry [2] IBIS world: Horse and Other Equine Production in the US industry Report

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BENCHMARKING(

Ultrasound:(( Thermography:( CT(Scan:(( ~($250/service( ~($350/service( ~($2500/service( iden@fies(area((

  • f(injury(

tendon(and(( ligament(diagnosis( @ssue(and(bone(( diagnosis(

Robson, Joanna. "Horses in Color: The Role of Thermal Imaging in the Equine Industry."Inspiritus Equine. N.p., 10 Jan. 2009.

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MOVING(FORWARD(

Temperature(Sensing( ((((((Wireless(Informa@on(( Communica@on( ((((((Injury(Threshold(Determina@on(( and(Alarm(Func@on(

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APPENDIX(B(

EquiSense Customer Information Customer

  • Spends $10,000 - $30,000 per year after purchase
  • ~50% annual income $25,000 - $75,000.
  • ~30% annual income > $100,0001

Feedback:

  • Check for abnormalities by “running hand down tendons”
  • Temperature fluctuates during exercise
  • “can’t feel just by comparison”
  • “my experience with one leg being more heated than the other is that it is

usually quite swollen too”

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APPENDIX(C(

Equisense Pressure and Circumference Measurements