| Problem LIFE OF A BUSY WOMAN On DEMAN AND HOM OME E Salon - - PowerPoint PPT Presentation

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Problem LIFE OF A BUSY WOMAN

Onlin ine e Shoppin ping g : FLIPKA KART, SNAPDEAL, L, AMAZON Onlin ine e EDUCATIO ION Onlin ine e Networkin ing g : FACEB EBOOK, K, TWITTER ER On DEMAND ND GRO ROCER CERY ON DEMAND D DOCTORS RS

On DEMAN AND HOM OME E Salon lon : VAN ANIT ITYCUB UBE

On DEMAND ND FOOD On DEMAND ND TRAVEL L : UBER, ER, OLA

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Problem SALON EXPERIENCE IS BROKEN

Inconvenient

• Time crunched customer
• Waiting time in salon
• Traffic and parking problem
• Unavailable at odd hour

Lack of personalization

• Customer preference goes

unattended , no technology at salon level

• High price in services due to

real estate cost

Lack of Standardization

• 80% of the beauty market in

unorganized

• 20-30% churn in beautician in salon

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Benefit VANITYCUBE PURPOSE

To help time-constrained Indians look good and feel good whenever & wherever they need it by providing beauty salon and spa services at their doorstep within 90 Min using a mobile platform and making getting ready much easier without having to spend a fortune.

Convenience Affordability Consistency Quality

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Benefit THE WEBSITE EXPERIENCE

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THE MOBILE APP EXPERIENCE

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Benefit HOW TO USE VANITYCUBE SERVCIES

Tell us when and where you want to get your services Get a trained artist who will come over to your home Sit back, relax and enjoy the services

BOOK GET ENJOY

Customer Can call us at as min as Rs800 or pay a convenience charge for less than the min order

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Benefit WHAT DIFFRENTIATES US

Beauty requirement is instant & so we provide beauty services at doorstep within 90 min Service Menu is targeted at budgeted and premium prices point Utilize our beautician travel time by pushing notification to customers when our beauticians are nearby their premise Curate model with beautician on our payroll and makeup and hairstylist working exclusively with us Track our beautician to ensure safety & mandatory self defense training for them Beautician under mandatory 15 days training at our training center. Training cost is very minimal and gets breakeven with beautician in 1st month Serve between 9 am to 9pm , which no other company is able to deliver so far. Simple & Easy to book application, customer gets timely alert on status of her booking

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WHO CAN USE VANITYCUBE

• Age Group : 18-55 years
• Busy Women

HOME CORPORATE HOTEL WEDDING

Beta test for Men services started in July 2016 in Gurgaon & South Delhi

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CUSTOMER ACQUISITION

Social Media Campaign Customer Referrals Corporate Collaboration Partnership with hotel concierges Cross promotions Partnership with wedding planner

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REVENUE STREAM

Service Revenue Beauty Training Exclusive Membership Retainership Sampling

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Positioning

VanityCube

• Full Ownership
• Quality

Experience

• Reasonable prices

Low Ownership Low Price High Ownership High Price Salon

• High Service

Cost

• Inconvenient

Salon/Spa aggregator

• Facilitates
• appt. booking
• No say in

consumer experience Local Home Beautician

• Substandard

product

• low quality

service Home Service aggregator

• Facilitates
• appt. booking
• No domain

expertise

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COMPETITIVE LANDSCAPE

Makeup Hairstyle beauty Hybrid staff model Service In 90 min Single Vertical HELIJA

international Fund raised : $50mn

GLAMSQUAD

international Fund raised : $15mn

VENSETTE

international Fund raised : undisclosed

URBANCLAP

Indian Fund raised : $25mn

VANITYCUBE (Indian)

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Benefit SUCCESSFUL BUSINESS DEFENSIBILITY

Low Rental Structure Transfer low prices to customers Flexible beautician timing high quality service delivered More customers Go to market is as low as 15 days

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TIMELINE

Launched services in Delhi April 2015 Launched in 2015 in Gurgaon Android App Live June 2015 Served 8000 customers By June 2015 Launched services in Mumbai Aug 2015 Launched B2B Services in Snapdeal Sept 2015 Served 20k customer by Feb 2016 iOS App Live June 2016 By Dec 2017 We target to reach 1000

• rder per day

serving 30,000 Monthly Raised Angel Funding

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Phase 1 Phase 2 Phase 3 VanityCube Internal Hub VanityCube Internal Hub VanityCube Hub B2B Corporate Services Makeup On Demand (Freelancers) B2B Corporate Services Makeup & Beauty On Demand (Freelancers) Training Hub

• Vision is to achieve the beauty on demand model and fulfilling the last minute bookings by

adding 10,000 beautician by 2018.

Already Completed Ongoing Planned

Training Hub Product/ E commerce OYO for beauty salon

GROWTH PLAN

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VANITYCUBE Training Academy

Online training course in the form of Video & text based content Student can take examination & can get certified Offline training hub for all practical training Placement of student in different Salon or internally consume them at VanityCube Salon’s can recruit student directly from VanityCube. We eliminated the long recruitment process by

• ur

scrutiny process

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The Co-Founder have extensive self experience in this space using salon services in last 10 years

Renu Bisht Pragya Upadhyay

• Over 5 years of IT consulting

experience having worked with BIG Four like KPMG, Wipro and Aditya Birla Group

• Gold medalist in Computer Science

from JNTU, Hyderabad and an MBA from Symbiosis, Pune

• Current Responsibilities
• Technology product

development

• Business Marketing
• Over 3 years in consulting and

business development in companies like Protiviti Consulting & IDBI Bank

• MBA in Finance from XIMR, Mumbai

and Bachelors from St. Xaviers College Mumbai

• Current Responsibilities
• Business Operation
• Vendor Management

Board of Advisors

• Anil Joshi, Unicorn India Venture
• Nitin Saluja, CEO, Chaayos
• Saurabh Kumar, Co-Founder, Grofers

Team TEAM

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Team OUR CUSTOMERS SPEAK

Being a TV actress, I hardly get time to make it to Salon. Often I get caught by my Fans during my Salon Visit. VanityCube services at home is very professional & is value for money

• Debina Bonnerjee , TV Actress

I stopped keeping myself groomed after my baby. My 24 hours goes in making sure my baby is in good care. VanityCube help me keep myself groomed and look good and I can take care of my baby as well

• Yosha , Work from home Mother

Cancer patients are treated differently in salon . I was tired

• f

everybody staring at me all the time. VanityCube help me get my grooming service at home with same quality I use to get in Salon hassle free.

• Mehak, Cancer Patient

I am 7 month pregnant & on complete bed rest due to comlication in my pregnancy.. VanityCube help me get my monthly beauty rituals hassle free at my doorstep within 90 minute. Their beautician are well trained.

• Deepa , Working Professional

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Team OUR PARTNER SPEAK

I love the flexibility I get at work, When there is order I work, rest of the time I either learn or take care of my family - HARIYANA I was a housewife, but VanityCube gave me opportunity to work and also take care of my family. - TUMPA I use to work in regular salon from 9am-9pm & it was very hectic. VanityCube give work flexibility and I earn higher salary as well. I just completed my B com as well working with VanityCube - VANDANA I was a spa therapist, but VanityCube trained me on beauty salon services & today I do 1 lakh of business every month with VanityCube. I am currently learning makeup with them. - RADHIKA

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Team SNAPDEAL SALON – B2B Initiative

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THANK YOU