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Problem LIFE OF A BUSY WOMAN On DEMAN AND HOM OME E Salon lon : VAN ANIT ITYCUB UBE ON DEMAND D DOCTORS RS Onlin ine e Networkin ing g : FACEB EBOOK, K, TWITTER ER On DEMAND ND TRAVEL L : Onlin ine e Shoppin ping g : UBER, ER, OLA FLIPKA KART, SNAPDEAL, L, AMAZON On DEMAND ND Onlin ine e GRO ROCER CERY EDUCATIO ION On DEMAND ND FOOD |
Problem SALON EXPERIENCE IS BROKEN Inconvenient Lack of personalization • Customer preference goes • Time crunched customer unattended , no technology at • Waiting time in salon salon level • Traffic and parking problem • High price in services due to • Unavailable at odd hour real estate cost Lack of Standardization • 80% of the beauty market in unorganized • 20-30% churn in beautician in salon |
Benefit VANITYCUBE PURPOSE To help time-constrained Indians look good and feel good whenever & wherever they need it by providing beauty salon and spa services at their doorstep within 90 Min using a mobile platform and making getting ready much easier without having to spend a fortune . Convenience Quality Affordability Consistency |
Benefit THE WEBSITE EXPERIENCE |
THE MOBILE APP EXPERIENCE |
Benefit HOW TO USE VANITYCUBE SERVCIES BOOK GET ENJOY Tell us when and Get a trained artist Sit back, relax and where you want to get who will come over to enjoy the services your services your home Customer Can call us at as min as Rs800 or pay a convenience charge for less than the min order |
Benefit WHAT DIFFRENTIATES US Beauty requirement is instant & so we provide beauty services at doorstep within 90 min Service Menu is targeted at budgeted and premium prices point Curate model with beautician on our payroll and makeup and hairstylist working exclusively with us Utilize our beautician travel time by pushing notification to customers when our beauticians are nearby their premise Track our beautician to ensure safety & mandatory self defense training for them Beautician under mandatory 15 days training at our training center. Training cost is very minimal and gets breakeven with beautician in 1 st month Serve between 9 am to 9pm , which no other company is able to deliver so far. Simple & Easy to book application, customer gets timely alert on status of her booking |
WHO CAN USE VANITYCUBE • Age Group : 18-55 years • Busy Women HOME CORPORATE HOTEL WEDDING Beta test for Men services started in July 2016 in Gurgaon & South Delhi |
CUSTOMER ACQUISITION Social Media Customer Partnership with Campaign Referrals hotel concierges Corporate Cross Partnership with Collaboration promotions wedding planner |
REVENUE STREAM Service Exclusive Beauty Revenue Membership Training Retainership Sampling |
Positioning High Ownership Salon VanityCube -High Service Cost -Full Ownership -Inconvenient -Quality Experience -Reasonable prices Low Price High Price Home Service Salon/Spa Local Home aggregator aggregator Beautician •Facilitates -Facilitates -Substandard appt. booking appt. booking product •No domain -No say in -low quality expertise consumer Low Ownership service experience |
COMPETITIVE LANDSCAPE Makeup Hairstyle beauty Hybrid staff Service Single model In 90 min Vertical HELIJA international Fund raised : $50mn GLAMSQUAD international Fund raised : $15mn VENSETTE international Fund raised : undisclosed URBANCLAP Indian Fund raised : $25mn VANITYCUBE (Indian) |
Benefit SUCCESSFUL BUSINESS DEFENSIBILITY Low Rental Structure Go to market is as Transfer low low as 15 days prices to customers Flexible More customers beautician timing high quality service delivered |
TIMELINE iOS App Live Raised June 2016 Angel Funding By Dec 2017 Launched We target to services in reach 1000 Mumbai order per day Aug 2015 serving 30,000 Android Monthly App Live Served 20k June 2015 customer by Feb 2016 Launched Launched in 2015 in B2B Gurgaon Services in Served Snapdeal 8000 Sept 2015 customers By June Launched 2015 services in Delhi April 2015 |
GROWTH PLAN • Vision is to achieve the beauty on demand model and fulfilling the last minute bookings by adding 10,000 beautician by 2018. OYO for beauty salon Product/ E commerce Training Hub Training Hub B2B Corporate Services B2B Corporate Services Makeup & Beauty On Demand Makeup On Demand (Freelancers) (Freelancers) VanityCube Internal Hub VanityCube Internal Hub VanityCube Hub Phase 1 Phase 2 Phase 3 Already Completed Ongoing Planned |
VANITYCUBE Training Academy Online training course in the form of Video & text based content Student can take examination & can get certified Offline training hub for all practical training Placement of student in different Salon or internally consume them at VanityCube Salon’s can recruit student directly from VanityCube. We eliminated the long recruitment process by our scrutiny process |
Team TEAM The Co-Founder have extensive self experience in this space using salon services in last 10 years Renu Bisht Pragya Upadhyay • Over 3 years in consulting and • Over 5 years of IT consulting business development in companies experience having worked with BIG like Protiviti Consulting & IDBI Bank Four like KPMG, Wipro and Aditya Birla Group • MBA in Finance from XIMR, Mumbai and Bachelors from St. Xaviers • Gold medalist in Computer Science College Mumbai from JNTU, Hyderabad and an MBA from Symbiosis, Pune • Current Responsibilities • Current Responsibilities • Business Operation • Technology product • Vendor Management development • Business Marketing Board of Advisors • Anil Joshi, Unicorn India Venture • Nitin Saluja , CEO, Chaayos • Saurabh Kumar , Co-Founder, Grofers |
Team OUR CUSTOMERS SPEAK I stopped keeping myself groomed after my baby. My 24 Being a TV actress, I hardly get time to make it to Salon. hours goes in making sure my baby is in good care. Often I get caught by my Fans during my Salon Visit. VanityCube help me keep myself groomed and look good VanityCube services at home is very professional & is and I can take care of my baby as well value for money - Yosha , Work from home Mother - Debina Bonnerjee , TV Actress Cancer patients are treated differently in salon . I was I am 7 month pregnant & on complete bed rest due to tired of everybody staring at me all the time. comlication in my pregnancy.. VanityCube help me get my VanityCube help me get my grooming service at home monthly beauty rituals hassle free at my doorstep within with same quality I use to get in Salon hassle free. 90 minute. Their beautician are well trained. - Mehak, Cancer Patient - Deepa , Working Professional |
Team OUR PARTNER SPEAK I was a housewife, but VanityCube gave me opportunity I love the flexibility I get at work, When there is order I to work and also take care of my family. - TUMPA work, rest of the time I either learn or take care of my family - HARIYANA I use to work in regular salon from 9am-9pm & it was I was a spa therapist, but VanityCube trained me on very hectic. VanityCube give work flexibility and I earn beauty salon services & today I do 1 lakh of business higher salary as well. I just completed my B com as well every month with VanityCube. I am currently learning working with VanityCube - VANDANA makeup with them. - RADHIKA |
Team SNAPDEAL SALON – B2B Initiative |
THANK YOU 22 |
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