Primary Goals To Diversify the Economy of Southern West Virginia - - PDF document

• Economic Development project in Southern

West Virginia utilizing tourism to promote entrepreneurship and job creation

• A Unique Public Private Project Managing

Over 500,000 Acres of Private Land for public use and recreation

• A 600 plus Mile Trail System open to ATVs,

Side by Sides, ORVs and Dirt Bikes

• Averaging development of over 50 new

miles of new trails every two years

• Currently managing seven trail systems in

the five southern counties of Logan, Mingo, McDowell, Mercer and Wyoming

Primary Goals

• To Diversify the Economy of Southern

West Virginia

• To provide a positive economic impact

within our nine county project area

• To create a culture of Entrepreneurship

based around new trail related businesses

• To provide a SAFE recreational experience

for each user of the Hatfield-McCoy Trails

• To open over 1,000 miles of world-class

interconnected trails throughout southern West Virginia, creating the Disney World of ATV riding in the United States.

Land Owner Partnerships

Former United States Senator Jay Rockefeller calls the Hatfield-McCoy Trails the “One of the Hottest projects in Southern West Virginia.”

• 92 License agreements

with Natural Resource Companies and Private Land Owners

• Over 500,000 acres

under agreement

• 100% of land is

privately owned

• The Public Corporation

assumes the liability

• The Private Owners

retain the ability to develop the Natural Resources

Safety

• “Doubling” is Prohibited

Unless Approved by the Manufacturer

• Protective Eyewear is

Required

• Riders Must Wear Over

the Ankle Footwear

• Recommends Group

Riding and Communication Devices Such as Cell Phone

• r Two-Way Radios

Hatfield-McCoy Trails Strictly Enforces All Manufacturer’s Safety Guidelines, Such As:

• D.O.T./Snell Approved Helmet is Required

Hatfield-McCoy and the West Virginia Division of Natural Resources WVDNR set the Standard in Safety & Law Enforcement on the Trails Natural Resource Police Officers, whom are graduates

• f the West Virginia State

Police Academy, patrol each trail system and enforce all safety and game laws.

Extreme Trails… Extreme Growth

• User Permit Types
• WV Resident- $26.50 w/tax
• Non-Resident- $50.00 w/tax

West Virginia Resident permits are less due to the investment by the State

• Permit Sales Snapshot

2015 Permits Resident Permits Sold 5,812 Non Resident Permits Sold 31,119 Total Permits Sold 2015 36,931

Permit Revenues

Fiscal Year 01 - $151,924 Fiscal Year 03 - $390,908 Fiscal Year 05 - $749,038 Fiscal Year 07 - $924,235 Fiscal Year 09 - $1,070,595 Fiscal Year 11 - $1,095,003 Fiscal Year 13 - $1,371,274 Fiscal Year 15 - $1,454,632 The Hatfield-McCoy Trails are the catalyst for new private sector economic

• development. The Authority

is continuing its diverse marketing campaign as well as seeking sources of new revenue to gain self- sufficiency.

Trail User Statistics

• Number of people in your group?
• Two

18.46%

• Three

11.13%

• Four

16.06%

• Five

9.86%

• Six or More

44.49%

• Where did you stay?
• Cabin/Lodges 47.31%
• Hotel/Motel 25.29%
• Campground 16.41%
• Other 10.99%

*Information collected from the Hatfield-McCoy Survey Card

*Information collected from the Hatfield-McCoy Survey Card

Change in Type of Vehicle On Trails

2001 2011

Days Spent at Hatfield-McCoy Trail

• One Day

7.73%

• Two Days

16.43%

• Three Days

35.22%

• Four Days or more 40.62%

* Information collected from the Hatfield-McCoy Survey Card ** Source “Soaring to New Heights, WV Division of Tourism Three-Year Plan.”

Amount Visitors Spend Per Trip

*Information collected from the Hatfield-McCoy Survey Card

$0-$150 15.74% $151-$250 24.07% $251-$500 35.05% $500 or more 25.14%

*Information collected from the Hatfield-McCoy Survey Card

Participants Rate the Experience

Best Ever Ridden 64.86% Worth the Trip 28.82% Average 1.64% Fair 0.63% Poor 0.13% N/A 3.92%

*Information collected from the Hatfield-McCoy Survey Card

Riders Likelihood to Return

Definitely Return 76.8% Very Likely 18.8% Somewhat Likely 2.8% Not Likely At All 0.8% Will Not Return 0.8%

*Information collected from the Hatfield-McCoy Survey Card

Miles Traveled To Trails Heaven

• One Way-

Sponsorships Through The Years

• Kawasaki
• Polaris
• Toyota
• Can-Am
• Warn Winch
• Goodyear Tires
• Suzuki
• Tucker Rocky
• Gander Mountain
• DiamondBack

Truck Covers

• Rider Insurance

National Media Coverage

• All Terrain Vehicle

Magazine

• American Motorcyclist

Magazine

• ATV Connection.com
• ATVA Magazine
• ATV Industry Magazine
• ATV Illustrated Magazine
• ATV Magazine
• ATV Magazine TV
• ATV Rider Magazine
• ATV Rider Magazine.com
• ATV TV
• ATV Sport Magazine
• ATV Sport TV
• Dealer News Magazine
• Cycle News Magazine
• Dirt Bike Magazine
• Dirt Rider Magazine
• Dirt Wheels Magazine
• Fisher’s ATV World-TV
• Honda Red Rider

Magazine

• Off-Road.com
• Outside Magazine
• National Public Radio
• NOHVCC News
• Wall Street Journal
• REV Magazine
• Two Wheel Tuesday-TV

Economic Statistics

2014 Marshall University Center for Business and Economic Research Impact Study Conclusions

Economic Diversification

OHV Rentals & Guided Tours Campgrounds Cabins Hotels Rental Homes Restaurants Convenience Stores Several new Lodging Businesses have

• pened in support of the Trails adding

hundreds of new beds to the project area and diversifying the Economy Municipality Connectors have given 10 Towns direct trail access

History of the Trails

Public Sector Development

• 1991 First presentation

done in Williamson by Leff Moore to land owners.

• 1993 Group of five

developers formed to work

• n project.
• 1994 Hatfield McCoy

Coalition formed with 7 county development agencies.

• US Army Corp of

Engineers uses $400,000 to study trails feasibility.

• 1996 Authority created by

West Virginia Legislature.

• 2000 West Virginia

Legislature funds trails with 1.5 million to open.

• 2001 Authority opens first

trails in Mingo and Logan.

Private Sector Participation

• 1991 Land companies

introduced to project.

• 1996 First land company

employees appointed to trail board.

• 1998 Buck Harless meets

with Pocahontas Land CEO to promote project and convinces them to sign on.

• 1999 Pocahontas becomes

first company to sign a license agreement.

• 2000 Five companies sign

license agreements allowing first trails to open.

• 2001 First trails open on

land companies property.

• 2016 Over 90 Land, Coal,

Timber and Gas Companies have signed.

Public Private Project designed to create a Tourist Economy and Promote Entrepreneurship in Southern West Virginia

“West Virginia is home to a number of authentic experiences that showcase the true Mountaineer spirit our state is known for. Whether riding our amazing Hatfield and McCoy trails or fly fishing in one of our natural trout streams, the Mountain State is the perfect backdrop for real outdoor

• adventure. Our state’s one-of-a-

kind experiences offer something for everyone in the Mountain State to explore, experience, and remember now and for years to come.” Earl Ray Tomblin Governor State of West Virginia

Thank You For Your Time

TrailsHeaven.com