PRESTIGE BRAND TRAINING CONTENTS 01 The background 02 The brand 03 - - PowerPoint PPT Presentation

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PRESTIGE BRAND TRAINING CONTENTS 01 The background 02 The brand 03 - - PowerPoint PPT Presentation

Oct 15, 2022 19 likes •222 views

PRESTIGE BRAND TRAINING CONTENTS 01 The background 02 The brand 03 The design 04 The target group 05 The design 06 The fragrance 07 The range 08 The communication MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI THE BACKGROUND

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PRESTIGE BRAND TRAINING

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CONTENTS

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

The background 01 The target group 04 The brand 02 The design 03 The design 05 The fragrance 06 The range 07 The communication 08

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THE BACKGROUND

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

1993 | BALDESSARINI brand introduction

Fashion brand under the brand umbrella of Hugo Boss

BALDESSARINI Image

High End Fashion for men with the highest demands

2006 | BALDESSARINI independent

Werner BALDESSARINI ends cooperation with Hugo Boss and manages the brand on its own

Licence rights BALDESSARINI Fashion

Awarded to internationally renowned Ahlers AG

International story of success

Dynamic further development of the brand since detachment from the umbrella brand Hugo Boss

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THE BACKGROUND

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

BALDESSARINI FASHION 2011 MAIN COLLECTION BALDESSARINI & BALDESSARINI JEANS

COLORADO COWBOYS Inspiration Military, dandy, cowboy & worker-style »The new is the old« »Anti-heroes. Rebellion. Passion for adventure.«

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THE BACKGROUND

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

BALDESSARINI FASHION 2011 MAIN COLLECTION BALDESSARINI & BALDESSARINI JEANS

LIGHT & SHADOW Inspiration Military, dandy, cowboy & worker-style Black-white photography of August Sander »Guys with profile and style« »A new masculinity«

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THE BACKGROUND

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

2002 | Start of international story of success

P&G launches first men's fragrance of the BALDESSARINI brand

World-famous claim

Clear brand positioning in 6 words: SEPARATES THE MEN FROM THE BOYS.

Charles Schumann unmistakable face of the brand
2011 | 5 successful fragrance lines

BALDESSARINI is the pillar in the world's perfumeries

Distribution in many countries

Key player in Russia, Germany, Austria, Switzerland, U.S., Travel Retail Europe/ Middle East/ Africa

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THE BACKGROUND | CURRENT FRAGRANCE PORTFOLIO

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI

2011 2009 2007 2005 2002

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BALDESSARINI CLASSIC

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

BALDESSARINI Classic is a luxurious men's fragrance for true men. The different spices and woods create a very masculine and distinctive fragrance experience. Noblesse and coolness – the intense and unmistakable note of the fragrance is based on an extraordinary blend of the finest ingredients. Special and extravagant: A headspace tone of patchouli blossom is here used as the central element

f a men's fragrance for the first time.

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BALDESSARINI CLASSIC | THE FRAGRANCE

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

HEAD NOTE Mandarin, bitter orange, green mint HEART NOTE Clove, cumin seed, Living patchouli flowers BASE NOTE Sandal wood, patchouli, balsam fir, benzoin, tobacco plant, musk

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BALDESSARINI CLASSIC | THE FRAGRANCE

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

The BALDESSARINI Classic fragrance is a very distinctive and woody men's fragrance with an extravagant and luxurious effect, thanks to is special fragrance notes.

Fragrance character: fresh, spicy, woody
Special and extravagant: the patchouli flower.
Rich, earthy, and fine.

BALDESSARINI Classic is a luxurious men's fragrance for true men.

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BALDESSARINI CLASSIC | THE RANGE

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

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BALDESSARINI CLASSIC | THE RANGE

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

REFERENCES RSP IN £

Eau de Cologne Concentrée Natural Spray 50 ml 44.00 Eau de Cologne Concentrée Natural Spray 75 ml 53.00 Eau de Cologne Natural Spray 75 ml 45.00 Eau de Cologne 50 ml Recharge 30.00 After Shave Lotion 75 ml 32.00 Shower Gel 200 ml 17.60 Deo Stick 75 ml 17.60

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BALDESSARINI CLASSIC | THE COMMUNICATION

MODULE III PRESTIGE BRAND TRAINING | PART A | BALDESSARINI SIGNATURE

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BALDESSARINI DEL MAR

MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

BALDESSARINI Del Mar offers the freedom and luxury of an

lfactory journey to escape the masses and the strain of

everyday life. The fine, crystal-clear blue fragrance is inspired by a journey of discovery across azure seas. The cool freshness on the deck of your yacht as you reminisce about exotic places. The meditative power rising from the depths of the blue horizon and the sea is reflected in BALDESSARINI Del Mar.

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BALDESSARINI DEL MAR | THE FRAGRANCE

MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

HEART NOTE Atlas cedar wood, cinnamon, cardamom oil HEAD NOTE Earl Grey perfume substances, mandarin, black pepper BASE NOTE Vetiver, frankincense oil, patchouli, amber-like notes

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BALDESSARINI DEL MAR | THE RANGE

MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

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BALDESSARINI DEL MAR | THE RANGE

MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR

REFERENCES RSP IN £

Eau de Toilette Natural Spray 90 ml 48.00

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BALDESSARINI DEL MAR | THE COMMUNICATION

MODULE III PRESTIGE BRAND TRAINING | PART B | BALDESSARINI DEL MAR