Presented by Muhammad Jazmi & Ee Jing Shi BRAND SIMILARITY - - PowerPoint PPT Presentation

Presented by Muhammad Jazmi & Ee Jing Shi

BRAND SIMILARITY

Origins Sustainable Vegan Formula Paraben-Free

BRAND DIFFERENCES

SANOFLORE ROGER & GALLET Skincare Product Range Body & Skincare, Fragrances, Men’s, Makeup $26 - $80 Price $40 - $75 Drugstore Point of sales Drugstore(foreign country), Online shop, Physical store Female Target Market Male & Female Fresh, Caudalie, L'occitane Competitors Fresh, Yves Rocher, Botanicus Instagram(Global & UK), Facebook, Youtube Social Media Facebook, Twitter(Japan & UKI), Youtube(France, International & Spain), Instagram(Global, Japan & Hong Kong)

Consumer Behaviour

SANOFLORE ROGER & GALLET 18 - 40 (mainly around 26-30) Age mainly 30 and above Female Gender Female Middle to Mid-High income Income High income Active young professionals Occupation Rich housewife, Working in higher position Sporty girl, Outdoor Daily lifestyles Shopping, Pampered

UNIQUE SELLING POINT

SANOFLORE ROGER & GALLET Source from Vercors,France Ingredients Distillation Green Certified (ECO CERT) Certification Certified Packaging FSC Toner Mist Packaging Fragrance bottles, Soaps Pure, Powerful, Sustainable & Safety Brand Philosophy Heritage, French Elegance, Natural

SIGNATURE PRODUCT

Jean Maria Farina Eau De Cologne Merveilleuse Anti-Aging Regeneration Essence

Bibliography

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https://www.vectorstock.com/royalty-free-vector/round-vegan-logo-with-leaf-elements-vector-18879331 [Accessed 24 Oct. 2018].

• Yvesrocher.ca. (n.d.). Skin care products, cosmetic makeup. [online] Available at: https://www.yvesrocher.ca/control/main/ [Accessed 24 Oct. 2018].