Presented by Alex Heroys Tourism Services Manager ,Tasmanian Travel - - PowerPoint PPT Presentation

Presented by Alex Heroys – Tourism Services Manager ,Tasmanian Travel and Information Centre (TTIC)

Agenda

• 2016/2017 schedule
• Inaugural and overnight visits
• TTIC assistance
• Booking systems
• Counter rebuild
• Promotion and posters

Hobart’s 2016/2017 Season

• 48 Ships – 40% increase, 2017/18 ,63 ships
• This season 102,123 passengers, 44,588 crew

45% increase

Copy of schedule on

hobarttravelcentre.com.au/cruiseships tasports.com.au/port_services/arrivalscruise.html

Cruise ship schedule 2016/17

• A living document, dated top right corner
• Check Tasports site (five days out)

Memorable Dates

• First Ship- Arrives 7.30am (P.O.B) 22October, leaves at 5.30pm
• Last ship is here for 2 days for Dark Mofo
• 16 overnight visits
• Hobart maiden voyages: Maasdam, Ovation of the Seas ,

Emerald Princess , Europa 2, Pacific Eden, Azamara Journey, Queen Mary 2, Artania, MS Sirena

• Ovation of the Seas for 2 overnight visits
• Think opportunity, think unique, research the ships, think

different.

Overnight Visits

• Ovation overnight – markets, night tours, crew bar?
• Ovation has 2500 crew, most finish work at 23.30, if 10% want

to do something...... Crew offers via DST

TTIC – Last minute passengers 2015/16

• 62%

Australia

• 19%

North American

• 4%

NZ

• 6%

UK

• 1.2%

China

• 7.5%

Others

• Predominately the same as the previous year,

Chinese visitors doubled.

TTIC - Last minute passengers:

• 85% booked short tours – ½ day or less
• Almost 100% were guided by what their ship

was offering as Shore Excursions

• Australians - Hobart tours, Richmond & Mt

Wellington tours . Prospect for return visit, word

• f mouth advocates
• Internationals – Day tours, including Port Arthur,

Huon Valley, Wildlife / Animals.

• Everybody wanted some retail and a food

experience

Where do you fit?

• Shore Excursion (Pre-booked via the Cruise)
• We would encourage the passengers to book shore

excursions

• Design unique experiences for the Cruise Customer,

behind the scenes, added value

• Pre Booked – (independent travellers)
• Website – optimised to attract this sector
• Word of mouth through social media and

Tripadvisor

Where do you fit?

Last minute - independent

• How do you plan to attract passengers to you on the day?

 TTIC - lists and bookings  DST Posters inside MAC 2  Hobart Cruise Arrival Guide  MAC2 Brochure Rack  City of Hobart – Hawkers Permit  Hunter street parking permits  Volunteers

TTIC Opportunities – Tour Lists

TTIC Tour Lists

• Sent out a month prior
• Tours listed by time for the

day

• Ability to add allocations

for freesell

• Used by TTIC staff and

volunteers

• Designed to create the best

experience possible for the passengers by reducing wait times

CELEBRITY SOLSTICE 13TH JANUARY

Departure Time Tour Name Company Name Contact Tour Duration Adult Prices Child Prices

8:30am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 8:30 - 11am $125 $100 8.30am Port Arthur Gray Line 62343336 08.30-17.00 $108 $54.00 08.30am Huon Valley Gray Line 62343336 08.30-17.00 $155 $77.50. On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99 9:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15 9:00am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry 9:00am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee 9:00 Louisa's Walk Live History Productions 62298959 9:00 - 11:00 $35.00 $17.50 09.15am Cadbury Coach Tour Gray Line 62343336 09.15-11.30 $44 $22 09.15am Mt Wellignton Gray Line 62343336 09.15-11.15 $47 $23.50 09:30am White Water Rafting (all inclusive) Rafting Tasmania 0487 928 220 9:00/9:30am-4:00pm $200 $200 (age 13+) 9.30am Double Decker City Loop. Hop on HopOff Red Decker Company 62369116/0408124835 9.30-11am $25.00 $15.00 09.45am Hobart City Tour Gray Line 62343336 09.45-11.15 $44 $22 10.00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65 10am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5 10.00am Bonorong Oysters, Cheese & Wine Tassie Tailor-Made Tours Andrew 0466664466 5 1/2 hrs $95 $50 10am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 10am-11.30am $25.00 $15.00 10:15am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry 10:30am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99 11am Theatre Royal tour Theatre Royal 62479569 1 hour $12 $10 11am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 11am-12.30pm $25.00 $15.00 11:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15 11:15am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 11:15am - 1:45pm $125 $100 11:30am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry 11:30am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5 12pm Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 12pm-1.30pm $25.00 $15.00 12:00pm Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee 12:45pm Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry 13.00pm Bonrong & Richmond Tour Gray Line 62343336 13.00 - 17.00 $84.00 $42 13.00pm Hobart City Tour Gray Line 62343336 13.00-16.00 $44 $22 13:00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65 1pm Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5

DST Posters

TTIC Opportunities – Arrivals Guide

TTIC Arrivals Guide (2016/17)

• 50,000 distributed
• Given out via the Volunteers,

at the wharf in racks and through the TTIC.

• Advertising includes a slot in

the brochure rack at MAC2

• Designed already

TTIC Opportunities – Brochure Rack at MAC2

TTIC Brochure Rack

• Prime Position
• Information desk at MAC2

staffed by TTIC and volunteers, natural magnet for passengers.

• $160 DL or $240 A4 for the

season

• Contact TTIC to apply

City of Hobart– Hawkers Permit

City of Hobart Hawkers Permit

• Available from City of Hobart

Customer Service

• Dedicated parking spot
• utside the Council Customer

service centre in Elizabeth Street with restrictions on use.

• Contact City of Hobart to

apply

TTIC Opportunities – Volunteer Group

TTIC Volunteer Program

• ‘What's On’ list,

produced for each ship

• 55 Volunteers
• Airport
• Famil program
• Contact TTIC for

details

Our overriding mission– Keep the passengers happy , keep the ships coming.

• Tasmanian Travel & Info Centre
• Destination Southern Tasmania
• City of Hobart
• Tourism Tasmania
• TasPorts
• Cruise Down Under
• Industry
• Volunteer Program
• Retail sector
• Transport

Work together and the cruise lines and passengers will be happy and return

Can we deliver?

• 7,500 + in one day on occasions?
• TTIC knows it will struggle – will you?

– Communication is essential – Work for the best customer experience – Promote cruise ships in all sectors – Use our Volunteer’s – Stagger tour departure times – Advise your capacity - especially attractions – We can share this information to this group to maximise

• pportunity and decrease queues and wait times

– Work together!

TTIC Counter rebuild

• Moving to the Council Centre, Davey Street, from the 3rd

November to the 15th November

• Self service options
• Live inventory

Photo courtesy of Heather Henri