Presentation of Tome Consulting Ltd. March 2016 Tom Elberling Tome - - PowerPoint PPT Presentation

Presentation of Tome Consulting Ltd.

March 2016 Tom Elberling

Tome Consulting Ltd. | Kanonbådsvej 2 | DK-1437 Copenhagen | +45 4181 3339 | www.tomeconsulting.dk | Management Consulting, Marketing Management, B2B Sales Management

Tome Consulting offers consulting and operational execution within strategy and business development including marketing and B2B sales

Services

Identify ways to improve and implement improvements in business processes… Implement coordinated marketing and communication solutions… Increase sales productivity, reduce sales costs and speed up sales cycles…

Management Consulting Marketing Management B2B Sales Management

• We help with finding solutions and with

setting and reaching targets

• We provide our services on:
• an ad hoc freelance basis
• a formal project basis or
• as interim management assistance

(extra management muscle for a limited period).

• We perform all sizes of project, operating in

a broad arena with companies and

• rganizations in both the public and private

sector

• Our principal focus to date has been on

companies and organizations involved in financial services, consultancy, software and telecommunications, industrial production, energy and the public sector 1 2 3

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We resolve complex problems for our customers by creating clarity and providing overview; we create certainty that targets can be reached, and we help with the tools and means to keep your company on track

About Tome Consulting

The name Philosophy

• Pronounced ˈtōm kən-ˈsəl-tiŋ
• A tome is a volume forming part of a

larger work, typically a scholarly book

• Being a part of a larger process where

solutions and answers are forged is

• We are the client’s

advisor

• We help set goals and

clarify risks

• The change desired is achieved by

proven processes, high standards and a strong commitment to customer quality

• We pride ourselves in being honest
• We are not afraid to challenge opinions
• f our clients and how they do things
• We keep strictly to the limits of our

expertise and the bounds of the project remit the concept behind Tome Consulting

Methodology Network

• The interests of our

clients are above our profit considerations

• A one-man company managed and run

by Tom Elberling

• Access to a broad network of specialists

and business partners to draw on for project teams and for specific assignments in areas such as finance, legal matters, design and research.

Formulating and implementing corporate strategies Formulating and implementing international business processes Designing, transforming and operating sales, marketing and service organizations Market penetration, building of agent networks and project sales in Europe, USA and Asia

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Customers approach us to help them achieve results and change through business development

Our clients include

We typically undertake assignments for senior management, sales and marketing managers in small and medium-sized companies, partners in large consultancies and interim agencies

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Implement coordinated communication solutions

• Are you disagreed about who your target groups are and how

best to reach and retain them?

• Do you have doubts about the loyalty of your customers and

what their preferences are?

• Do you want to be able to clearly define your desired market

position, and are you considering what messages and touchpoints you should use to get there?

• Are you in doubt about what type of marketing works, whether it

works or what delivers the best payback?

• Do you want better ROI, shorter time-to-market and better

impact?

• Do you want to improve your marketing return and to increase

your top line?

Increase sales productivity and reduce sales costs

• Do your sales people focus too heavily on sales targets which

do not support your overall sales strategy? Do you lack the incentives to get the best from your sales people?

• Is there a need to free up more sales time for your sales people

and at the same time give a better overview of the pipeline?

• Do you want to increase your sales productivity, reduce sales

costs and speed up sales cycles?

• Do you want to improve your sales performance and use of your

time, skills and resources more effectively?

• Do you find it hard to agree on what your optimal product price

is?

Call Tome Consulting when you need business advice, sales and marketing expertise in the form of an experienced project leader, or additional management strength for a limited period

Identify ways to improve

• Are parts of your organization in doubt about where you are

heading and how you arrive at the right place? Are you?

• Are you facing a transformation and need exchange of ideas?
• Do you need help in creating profitable growth and a

competitive edge?

• Do you need an overview of your competitors?
• Are you in doubt about how to reach your customers? Should

you go further internationally or launch a new product?

• Are you in doubt about how best to service your

customers?

Management Consulting Marketing Management B2B Sales Management You need me if you can answer yes to one

• f the following

questions…

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Tom Elberling Director, Tome Consulting

Tome Consulting Ltd. Kanonbådsvej 2 DK-1437 Copenhagen tom.elberling@tomeconsulting.dk +45 4181 3339 www.tomeconsulting.dk

• Financial services
• Software and telecommunications
• Industrial manufacturing
• Energy and related services
• Government
• Growth and innovation strategy
• Business development
• Change management/transformation
• Execution of international marketing

and sales initiatives

Selected experiences

Industry Functional

Expertise

Nordic media group (Growth/Change Mgmt.; Project lead)

• Formulate and implement Nordic corporate strategy (including M&A track)
• Build Nordic change program including governance structure
• Drive content initiatives across Nordic region

Global software company (Change Mgmt.; Regional project lead)

• Design, build, fill role of Field Adoption Mgr. supporting European Directors
• Manage adoption of sales and marketing projects as segment/territory lead

Regional transportation company (Change Mgmt.; Project lead)

• Plan and manage projects to define and consolidate uniform TO-BE organizational

key processes across Europe (30 client resources) Regional industrial conglomerate (Growth; Area Sales Manager)

• Formulate and implement go-to-market plans, internationalization and project sales

in USA, Europe, and Asia Scandinavian software company (Growth; Sales & Marketing Manager)

• Build marketing organization, brand and market company in USA, set up and align

partner program and licensing software in USA; select and implement CRM system Danish shared service company; pensions (Growth; Head of Relations & Sales)

• Build and run sales and KAM organization, design and run sales processes incl.

restructuring pipeline process and centralizing customer touchpoints

Professional background

Tom is Managing Director in Tome Consulting Ldt. specializing in growth and business development within three main areas:

• Management consulting
• Communication & marketing management and
• B2B sales management.

Prior to founding the company, Tom has worked as Head of Customer Relations & Sales in the shared service company Forca, Strategy Manager in the global consulting company Accenture, Sales & Marketing Manager in three start-ups (graphical communications, ERP systems, advanced web tracking and analysis) and Area Sales Manager for the industrial conglomerate NKT. Additionally, Tom holds an MSc in Business Administration from Copenhagen Business School, Denmark and MBA electives at University of Washington, USA. He is fluent in Danish and English and understands Norwegian, Swedish and German.

Profile for Tom Elberling (UK version)

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