Prepared exclusively for Your Home Christies: The Worlds Leading Art - - PDF document

Prepared exclusively for Your Home

Christie’s: The World’s Leading Art Business

Christie’s clients who buy and sell fjne art often request real estate

• services. To satisfy this demand,

Christie’s implemented an innovative real estate venture in 1995. Christie’s is the world’s leading art auction house, having built its name

• n a foundation of expert, trusted advice and discreet service it has

provided to its exclusive, prequalifjed clientele for more than 250 years. Since opening its doors in 1766, Christie’s has conducted the greatest and most celebrated auctions through the centuries, providing a popular showcase for the unique and the beautiful. Today it is the world’s premier art auction business, setting the standard for international art sales. Christie’s ofgers approximately 350 auctions annually in over 80 categories. Christie’s has a global presence in 46 countries, with 10 salerooms worldwide including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai, reaching qualifjed buyers wherever they may be in the world

The Christie’s brand is synonymous with tailored, trusted service. Our clients have come to depend on that service for over 250 years

CHRISTIE’S GLOBAL HEADQUARTERS, 8 KING STREET, LONDON

Just as Christie’s curates great art sales, Christie’s International Real Estate assembles the world’s leading luxury real estate experts, trained and dedicated to providing the highest quality of personalized home buying and selling services. Through world-class marketing platforms, collaboration with our auction house colleagues, and the efgorts of our hand-selected global network of talented real estate brokers, we open the door to an exclusive collection of high-net- worth home buyers.

The Fine Art of Global Real Estate

As a wholly owned division of Christie's, Christie’s International Real Estate is the only global real estate company owned by a fjne art auction house. We connect buyers and sellers of the world’s most important residential properties. Supported by Christie’s auction house, our invitation-only real estate network ofgers the same tailored, trusted expert service upon which Christie’s clients have depended for over 250 years. We focus exclusively on luxury real estate, and our affjliated brokerages

The Christie’s brand is instantly recognized and immediately distinguishes your home from all others

demonstrate continued success in luxury property sales with a combined total

• f US$452 billion in luxury property sales over the last 5 years. Our unique

international perspective on the worlds of art and luxury, our unparalleled service, and our local expertise through our worldwide network, have made Christie’s International Real Estate the global authority in the marketing of distinctive properties.

Christie’s International Real Estate: The Global Authority on Luxury Property

An Exclusive Affjliate Network: Leaders in Luxury Real Estate

THE BUBBLE PALACE Cannes, France €350,000,000 BILLIONAIRE Los Angeles, California US$250,000,000

Serving230 of the world’s most luxurious cities & destinations Achieved the highest-priced residential real estate sale in 2016 across25 cities & destinations globally Representing$59 billion in luxury properties for sale worldwide* More than43 million website visits annually across our luxury real estate network

As of September 2017

Representing the world’s most exclusive properties Selling the world’s finest properties

COPPER BEACH FARM Greenwich, Connecticut US$120,000,000 THE PLAYBOY MANSION Los Angeles, California US$100,000,000 ELAINE ESTATE Sydney, Australia US$60,000,000 (list price) Christie’s International Real Estate built its reputation on the rigorous selection of our Affjliates: an exclusive group of the world’s top brokerages. The leaders in their local markets, these fjrms meet our strict standards of excellence by demonstrating continual success in luxury property sales and upholding the values of the Christie’s brand. Only one company in each location is entrusted to use the Christie’s brand. Taken as a whole, our network is beyond comparison.

Powerful Digital & Social Reach

We have an engaged, global community of followers. Our PR, digital, and social media campaigns result in billions of international impressions.

High-Profile Events

Each year, Christie’s International Real Estate participates in numerous lifestyle events including Christie’s sales that provide unrivaled exposure to highly qualifjed potential buyers.

Maximum Visibility: Attracting Qualifjed Buyers to your Home

A distinguished home requires a distinctive showcase. Properties listed with the Christie’s International Real Estate network gain unrivaled international exposure. Given the exclusive nature of the Christie’s affjliation, no other local real estate company can ofger such direct exposure to qualifjed potential buyers. Our marketing initiatives are designed to achieve maximum results across diverse marketing platforms, including traditional print media, digital advertising, auction house exposure, social media, high-visibility luxury events, and public relations vehicles.

Digital*

* Digital marketing opportunities are subject to availability

christiesrealestate.com

• christies.com
• Luxury Defjned blog
• Highly targeted data-driven digital advertising
• Listings syndication in leading luxury international

publications

• Social media promotions
• Targeted email campaigns
• Exposure on Affjliate network websites through our

exclusive listings widget

• Print*

High-impact advertisement and editorial features in leading global publications

• Property brochures distributed to Christie’s auction

house venues and affjliate offjces across the globe

• Christie’s International Real Estate magazine: a keepsake

quarterly publication distributed throughout the world including mainland China

• Lifestyle booklets distributed throughout Christie’s and

mailed directly to qualifjed clients

• Thought leadership pieces

Roxanne Henderson is a vital part of the Christie’s International Real Estate global network of the world’s top brokerage fjrms. Roxanne Henderson can tailor the marketing efgorts for your property in combination with additional strategies to target your local market.

Print & Digital Advertising

Our global print and digital advertising initiatives are strategically tailored to connect with an affmuent audience of potential home buyers and real estate investors through targeted placement in the world’s leading publications.

Global Public Relations Strategies

Our press strategies are designed by our international public relations teams to maximize attention in acclaimed news outlets anywhere in the

• world. Properties in our portfolio are routinely chosen by infmuential

publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogs, and business reports. A dedicated team and global public relations fjrms support this efgort.

Tailored Advertising and Public Relations: Reach Affmuent Buyers

CHESTNUT PARK REAL ESTATE LIMITED, BROKERAGE THE BEST TEAM FOR YOUR PROPERTY: TRUSTED ADVICE, LOCAL EXPERTISE, EXCEPTIONAL SERVICE, OUTSTANDING RESULTS

Your broker is your window to the real estate world. Choose a brokerage fjrm and an agent with integrity, reach, and a history of trusted service. Christie's #1 global affjliate in 2017.

• Chestnut Park is the dominant luxury broker in key areas of southern Ontario, chosen by Christie’s International Real

Estate to represent you in your home territory.

• Roxanne Henderson and her group has dominated the luxury market in country real estate and recreational real

estate in the markets they serve.

• Chestnut Park has been bringing important luxury properties to the global market since1990. Our buyers are global

and are sourced via our own physical and online presence, our global network of Affjliates, and Christie’s.

• We represent exceptional properties. Our brands and customized marketing approach will help your fjne property

stand out in the marketplace.

• Roxanne Henderson will market your property to our database of potential buyers both regionally and globally.
• Our networking, negotiating, and marketing skills will get you the highest price for your property, while helping you to

navigate the legal, logistical, and fjnancial elements of transacting in luxury real estate.

• Why Chestnut Park Real Estate?

As a preeminent brokerage fjrm backed by a worldwide luxury real estate powerhouse, we bring our analysis, advice, expertise, and proven results to work for you.

DEDICATED GROUP PREPARATORY MARKETING PROPERTY VIEWING PROCESS COMMUNICATION NEGOTIATION AND TRANSACTION MANAGEMENT

Our luxury group including Roxanne Henderson, Broker, C.I.P .S., Carolyn Scime, Broker and Claxton Finn, Sales Representative and Client Services Manager is focused on and dedicated to you and your property.

• Drafts of marketing materials
• Suggestions on cost-efgective property staging/modifjcations to help your residence present itself at its best
• Custom marketing plan and timeline
• We will prepare your property for market, and review with you:
• Review property deed, title insurance policy, and other legal documents; conduct a pre-sale inspection prior to public

marketing

• Controlled access to showings accompanied by Chestnut Park and Roxanne Henderson with a scripted and rehearsed

showing route

• Property setup in advance of all showings (lights on, heat up/windows open, quick survey for problems)
• Follow-up with potential buyer after each showing
• Timely communication and review of inquiries, showings, and marketing activity
• Proprietary reports detailing all marketing for your property, web traffjc, search results from all major search engines,

and buyer inquiries

• Regular market reviews and updates on competing properties and sales
• Buyer prequalifjcation
• Pre-ofger negotiation
• Accompanied inspections, contractor and architect visits, and review of estimates
• Review and negotiation of sales contract with buyer’s representatives
• Serving Your Needs Through the Sale Process

REGIONAL AND INTERNATIONAL EXPOSURE DIGITAL AND SOCIAL MEDIA

Access to Chestnut Park's and Roxanne Henderson’s regional database, developed since 1990 as the top luxury fjrm/ representative in southern Ontario

• Direct mail to proprietary high-net worth client lists
• Email outreach to proprietary high-net-worth client lists
• Display advertising at headoffjce and branch offjces within the Chestnut Park network
• Outreach through Christie’s International Real Estate brokers
• Luxury: The Wall Street Journal, The New York Times, PropGoLuxury.com, Country Life, Mansion Global, Financial

Times, and Zaobao, Globe & Mail and The National Post

• Exclusive: http://www.ChestnutPark.com and christiesrealestate.com
• Web advertising and syndication
• Early release to subscribers to Roxanne Henderson’s proprietary property information service
• Feaute property on Roxanne Henderson's propietary website, CityHouseCountryHome
• Roxanne Henderson's and Chestnut Park's social media channels including Facebook, Twitter, Instagram, Pinterest

and LinkedIn

• Exposure on Christie’s International Real Estate social media channels Facebook, Twitter, Instagram, Pinterest and

LinkedIn, as well as the Luxury Defjned content portal (as available)

• Powerful Global and Local Outreach

ADVERTISING AND PUBLIC RELATIONS BROKER OUTREACH HIGH-QUALITY MARKETING TO BEST PRESENT YOUR PROPERTY

Regional, national and international exposure through print and digital media, as available

• Wall Street Journal, New York Times, and Financial Times advertising
• PR submissions, as appropriate, to The Wall Street Journal “House of the Day,” Architectural Digest and select luxury
• utlets
• Exposure in local print and digital media in the Globe & Mail and National Post
• Listing in the The Toronto Real Estate Board and Huron Perth Real Estate Board
• Broker email outreach and updates
• Cooperation with all brokers, timely communication, and competitive payouts
• Coordinated promotion with select luxury brokers: Christie’s International Real Estate network
• Professional photography, color correction, and digital-image management
• High-resolution imagery on the Chestnut Park and Christie’s International Real Estate websites as well as syndication

links

• 3D virtual tours and aerial tour including professionally produced video to draw traffjc on social media
• Full-weight, fold-over mailing brochure
• Property profjle available in print and electronic format
• Unique text on Chestnut Park's website assuring both more authentic narrative and better search engine optimization

for your property

• Greater detail and ability to customize the property features on the Roxanne Henderson website
• Custom text and professional editing to ensure quality
• Exclusive editorial content in Chestnut Park's and Roxanne Henderson blog highlighting the unique features of the

property

• Powerful Global and Local Outreach

WWW.CHESTNUTPARK.COM WWW.CHRISTIESREALESTATE.COM