Staying Connected & Growing Audience Presented by Warren Dews, Jr. Vice President of Audience Development, Sales & Marketing, New England Newspapers, Inc.
Questions to Ask • What boards are you on? • Your staff? • What organizations are you a part of? • Your staff? • What events does your newspaper sponsor?
Questions to Ask • What are the needs of your market? • What and who are your advertisers trying to reach? • Is your newspaper a mirror of its community?
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Newspapers in Education Back to School Supply Drive Donation Proposal Presented by Warren Dews, Jr. VP of Audience Development, Sales & Marketing, New England Newspapers, Inc.
Program Needs School administrators estimate 33% of stude udent nts require assistance acquiring school supplies. That puts the total number of middle school students in Berkshire County who need back-to-school materials at over 1, 1,000. Each Supply Package will include: Pens • • Pencils • Markers • Pink Eraser • Glue Stick Scissors • • Binder • Loose Leaf Filler Paper • Tissues • Hand Sanitizer Est. Price per Student: $23.37 Backpack • Campaign Cost- 200+ Students: $4,700.00 Campaign Cost- 350+ Students: $8,200.00 Campaign Cost- 500+ Students: $11,700.00
Distribution Process • Student need will be determined by school based on free/reduced lunch status. • Supply Packages will be purchased by New England Newspapers, Inc. and assembled by participating community organizations including Man-Up Movement of Pittsfield and Pittsfield Area Council of Congregations. Supply Packages will be distributed to students grades 6-8 at the following • schools by school administrators: Reid Middle School, Pittsfield • • Herberg Middle School, Pittsfield • Nessacus Regional Middle School, Dalton • Monument Valley Regional Middle School, Great Barrington • Lee Middle and High School • Lenox Memorial Middle and High School • Mt. Everett Regional School, Sheffield • Drury High School, North Adams • Hoosac Valley Middle and High School, Cheshire • Mt. Greylock Regional School, Williamstown • Richmond Consolidated School
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Feed Your Mind, Feed a Family Results EAGLE HYBRID 15 $ 672.75 1YR 42 $ 7,440.56 E EDITION 3 $ 134.55 EZPAY 85 $15,177.80 RENEWAL 11 $ 1,943.48 TOTALS 156 $25,369.14 REFORMER HYBRID 5 $ 224.25 BANNER 1YR 14 $ 1,787.24 HYBRID 2 $ 89.70 E EDITION 0 $ - 1YR 5 $ 579.65 EZPAY 24 $ 3,079.24 E EDITION 1 $ 44.85 EZPAY 17 $ 1,906.85 TOTALS 43 $ 5,090.73 TOTALS 25 $ 2,621.05 TRANSCRIPT 1YR 7 $ 954.38 RENEWAL 1 $ 136.34 EZPAY 12 $ 1,636.08 TOTALS 20 $ 2,726.80 Grand Totals 244 $35,807.72
Thank You Warren C. Dews, Jr. Vice President of Audience Development, Sales & Marketing New England Newspapers, Inc. wdews@berkshireeagle.com (413) 496-6347
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