Connected & Growing Audience Presented by Warren Dews, Jr. - - PowerPoint PPT Presentation

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Aug 27, 2023 349 likes •603 views

Staying Connected & Growing Audience Presented by Warren Dews, Jr. Vice President of Audience Development, Sales & Marketing, New England Newspapers, Inc. Questions to Ask What boards are you on? Your staff? What

SLIDE 1

Staying Connected & Growing Audience

Presented by Warren Dews, Jr.

Vice President of Audience Development, Sales & Marketing, New England Newspapers, Inc.

SLIDE 2

Questions to Ask

What boards are you on?
Your staff?
What organizations are you a part of?
Your staff?
What events does your newspaper

sponsor?

SLIDE 3

Questions to Ask

What are the needs of your market?
What and who are your advertisers

trying to reach?

Is your newspaper a mirror of its

community?

SLIDE 4

Back to School Supply Drive

Sponsor Materials

SLIDE 5

Newspapers in Education

Back to School

Supply Drive

Donation Proposal

Presented by Warren Dews, Jr. VP of Audience Development, Sales & Marketing, New England Newspapers, Inc.

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Program Needs

School administrators estimate 33% of stude udent nts require assistance acquiring school

supplies. That puts the total number of middle school students in Berkshire County who

need back-to-school materials at over 1, 1,000.

Each Supply Package will include:

Pens
Pencils
Markers
Pink Eraser
Glue Stick
Scissors
Binder
Loose Leaf Filler Paper
Tissues
Hand Sanitizer
Backpack
Est. Price per Student: $23.37

Campaign Cost- 200+ Students: $4,700.00 Campaign Cost- 350+ Students: $8,200.00 Campaign Cost- 500+ Students: $11,700.00

SLIDE 8

Distribution Process

Student need will be determined by school based on free/reduced lunch

status.

Supply Packages will be purchased by New England Newspapers, Inc. and

assembled by participating community organizations including Man-Up Movement of Pittsfield and Pittsfield Area Council of Congregations.

Supply Packages will be distributed to students grades 6-8 at the following

schools by school administrators:

Reid Middle School, Pittsfield
Herberg Middle School, Pittsfield
Nessacus Regional Middle School, Dalton
Monument Valley Regional Middle School, Great Barrington
Lee Middle and High School
Lenox Memorial Middle and High School
Mt. Everett Regional School, Sheffield
Drury High School, North Adams
Hoosac Valley Middle and High School, Cheshire
Mt. Greylock Regional School, Williamstown
Richmond Consolidated School

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You will be mentioned during

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Back to School Supply Drive

Advertising

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Back to School Supply Drive

Results

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“All About You”

Submission Forms

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“All About You”

Print Ads

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“All About You”

Billboards

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“All About You”

Digital Ads

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Subscription Donation Program

Advertising

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52 for $52 Program

Sample Wrap

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Feed Your Mind, Feed a Family

Advertising

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Feed Your Mind, Feed a Family

Digital Advertising

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Feed Your Mind, Feed a Family

Results

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Feed Your Mind, Feed a Family

Results

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Feed Your Mind, Feed a Family

Results

EAGLE

HYBRID 15 $ 672.75 1YR 42 $ 7,440.56 E EDITION 3 $ 134.55 EZPAY 85 $15,177.80 RENEWAL 11 $ 1,943.48 TOTALS 156 $25,369.14

REFORMER

HYBRID 5 $ 224.25 1YR 14 $ 1,787.24 E EDITION $ - EZPAY 24 $ 3,079.24 TOTALS 43 $ 5,090.73

BANNER

HYBRID 2 $ 89.70 1YR 5 $ 579.65 E EDITION 1 $ 44.85 EZPAY 17 $ 1,906.85 TOTALS 25 $ 2,621.05

TRANSCRIPT

1YR 7 $ 954.38 RENEWAL 1 $ 136.34 EZPAY 12 $ 1,636.08 TOTALS 20 $ 2,726.80

Grand Totals 244 $35,807.72

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Warren C. Dews, Jr.

Vice President of Audience Development, Sales & Marketing New England Newspapers, Inc.

wdews@berkshireeagle.com (413) 496-6347

Staying Connected & Growing Audience

Back to School

Supply Drive

Program Needs

Distribution Process

Thank You