Practice to Pass By Kenneth Amunugama BSc (Hons) Business and Management – Northumbria University UK
Pla lan For Th The Day 1. Structure of the Paper 2. Understanding Command Words 3. Managing Your Time 4. Answering MCQ Questions 5. Answering Direct Questions 6. Answering Essay Questions 7. Common Mistakes to Avoid 8. What’s Important 9. Strategies to Score Better
1. 1. Str tructure of f Paper • Part A (Compulsory) - Q1 - 10 MCQ questions (10 X 1 ) 10 marks Q2 to Q4 - Direct questions (3 X 10) 30 marks • Part B (Essay questions) - Select any three questions (3 X 20) 60 marks • Tip- read all 4 questions carefully before making a choice
2. . Understandin ing Command Words • State - clearly mention facts and justify • Describe- set out features in an orderly manner • Examine - closely investigate details and highlight • Analyze - breakdown content and connect
2. . Understandin ing Command Words • Compare - show similarities and differences • Summarize -present key points with less details • Define -say what it means • Evaluate -highlight key fact and provide conclusion
3. . Managin ing Your Ti Time • Total time (3 hours ) - 180 minutes • Total marks - 100 marks • Time per mark - 180/100 = 1.8 minutes 10 marks = 18 minutes *Do your calculation
3. . Managin ing Your Ti Time • Take few minutes at the beginning to read whole paper and decide on questions • Try to finish question 1 in 65 minutes • Try to finish one essay questions in 35 minutes • Then, you will have additional 10 minutes to recheck answers and finalize • Do not spend more time than allocated * Do not forget your watch !
4. . Answering MCQ Questions • Read the questions carefully twice • Identify the tricky words such as “not” • Evaluate all answers • Eliminate the wrong answers • You are then left with the correct one • You only have 18 minutes for all 10 MCQ’s
5. . Answering Dir irect Questio ions • Read the given question carefully • Identify relevant theories/ factors • Understand command word • You only have 18 minutes for one question • Use external examples always
Group Activity
5. . Answering Dir irect Questio ions • Example 1 1. Identify 4 stakeholders of an organization and define all with examples. (10 marks) 2. State three (3) elements of the external business environment and describe with examples. (10 marks) 3. Define the 4 elements of the traditional marketing mix with examples. (10 marks)
6. . Answering Essay Questions • Read entire question carefully first • Follow the ICC method I= Introduction – introducing the concept (define) C= Content – provide content based on question C= Conclusion – conclude linking back to question • Always write examples
7. . Answering Essay Questions Example 2 Briefly explain the term “segmentation” considering a consumer market and identify 4 types of segmentation with relevant examples. (14 Marks) • Define segmentation • List the four types of segmentation ( can use a chart) • Explain one by one using logical examples
8. . Common Mis istakes to Avoid id • Not understanding command words • Leaving incomplete questions • Wrong selection of questions • Poor time management • Not using examples • Bad hand writing
8. . Common Mis istakes to Avoid id • Not identifying relevant theories • Trying to be too neat (using rulers, many colors) • Answering only one half of question • Answering parts of questions in different pages • Insufficient answer length
9. What’s Important • Read questions carefully first • Understand the command words • Sketch in mind your how you want to approach • Time should be managed within the given frame
10. Str trategie ies To Score Better • Practice as much as possible • Attempt all questions • Manage your time • Re-check answers if any additional time
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