PR ESEN TATION TITLE ON ON E LIN E ON LY X 2 0 1 7 H O S P I TA - - PowerPoint PPT Presentation
PR ESEN TATION TITLE ON ON E LIN E ON LY X 2 0 1 7 H O S P I TA L I T Y AWA R D S BEST COMMUNICATION CAMPAIGN X 2 A HOTEL STORY A short movie by Clo Bailly A storied adventure full of twists and turns - and a lost phone - for
X
2
X
A short movie by Cloé Bailly “A storied adventure full of twists and turns - and a lost phone - for MGallery”
3
X
RAISE THE BRAND AWARENESS THANKS TO AN INVENTIVE CAMPAIGN IN PARTNERSHIP WITH NOWNESS
SHOWCASE OUR ENGAGED EXPLORERS WITH A TOUCH OF FEMININITY
GO VIRAL ON THE SOCIAL MEDIAS
AFFIRM THE MODERN POSITIONING OF MGALLERY AROUND STORYTELLING AND LIVELY EXPERIENCES
4
X
AN INNOVATIVE VIDEO PLATFORM AND A TALENTED YOUNG DIRECTOR
An innovative arts & culture video channel … celebrating the extraordinary of everyday … creating excellence to story telling … producing films that must be something you can’t see anywhere else
A talented young director From the very beginning, I loved MGallery’ s vision: they wanted a travel tale, an impossible journey, but mostly they wanted for a STORY. And what I love the most is to tell stories… I loved imagining the slightly absurd adventures of Zoé around the world, through a « butterfly effect » inspired structure. 820K Fan 572K Followers 156K Subscribers
MGallery hotels are the home of extraordinary stories – and each hotel has its
Nowness commissioned and developed a unique short film which brings the wonderful diverse array of these stories to life. This short film highlights the unique and individual personalities of the brand’s properties while depicting the adventurous mindset of a relatable-yet- inspirational quirky Engaged Explorer through compelling, humorous storytelling. The film invites the viewer to follow the vibrant and modern adventures of Zoe – the quintessential engaged explorer. Her journey is motivated by the potential for immersive experiences, creating local and personal unexpected stories which she will treasure forever
5
A “STORIED” SHORT MOVIE FOR MGALLERY
X
6
X
> CLICK ON THE SCREEN TO SEE THE MOVIE <
7
X
BASED ON MGALLERY & NOWNESS SOCIAL NETWORKS
PAID OWNED
X
through the video
accounts and encourage people to share their hotel’s life good stories
8
X
THE #MGALLERYGOODSTORIES THROUGH THE EYES OF OUR COMMUNITY
SELECTION OF THE 3 BEST #MGALLERYGOODSTORIES POSTS
2
WINNER’S ANNOUNCEMENT: DISPLAYED AS A TRIPTYCH ON THE MGALLERY INSTAGRAM ACCOUNT
3
ENCOURAGE PEOPLE TO SHARE THEIR HOTEL’S LIFE GOOD STORIES WITH THE #MGALLERYGOODSTORIES
1
9
X
POSITIVE AND ENTHUSIASTIC COMMENTS ACROSS SOCIAL MEDIAS