Post COVID-19 Josh McBain Consumer Consultancy Director Landscape - - PowerPoint PPT Presentation

Post COVID-19 Consumer Landscape

Finding Opportunity Amid Upheaval

Josh McBain Consultancy Director

joshuam@foresightfactory.co

Consumers In Flux

3 Source: Foresight Factory

Temporary impact Trend decelerated Trend boosted Sustained impact 12+ months

Presence-free Living Healthy Habitats Naked Citizen Sleep Mode Mechanised Truth Lifestage Delay Death

• f Risk

Mastering the Mind Stakeholder Customer Ageless Society Everyday Activism Globalisation Peer Power Light Relief The Great Indoors Data as Currency Sustainable Living Maximising Behaviour Game On Building Resilience Cashless Society Everyday Exceptional Back to Nature Local Allure

Life under – and after – COVID-19: Consumer World In Flux

Post COVID-19 Consumer Landscape AIPH

4 Source: Foresight Factory

Temporary impact Trend decelerated Trend boosted Sustained impact 12+ months

Presence-free Living Healthy Habitats Naked Citizen Sleep Mode War On Waste Lifestage Delay Death

• f Risk

Mastering the Mind Stakeholder Customer Ageless Society Everyday Activism Globalisation Peer Power Light Relief The Great Indoors Data as Currency Sustainable Living Maximising Behaviour Game On Building Resilience Cashless Society Everyday Exceptional Back to Nature Local Allure

Life under – and after – COVID-19: Consumer World In Flux

Post COVID-19 Consumer Landscape AIPH

Back To Nature

Consumers are heading outdoors to boost their health, build communities and protect the environment.

6

Going on holiday to get closer to nature % selecting within top 3 reasons

Source: Foresight Factory │ Base: 624-3934 online respondents per country aged 16-64[Indonesia 16-54], 2020 May

0% 20% 40% South Korea Australia USA France Netherlands Spain Italy GB Sweden Ireland India Thailand Brazil Russia Mexico

2016 2018 2020

Post COVID-19 Consumer Landscape AIPH

7

Compared pre COVID-19 % who have done more or less gardening (UK)

36%

MORE 3% LESS

Post COVID-19 Consumer Landscape AIPH

8

… and once the COVID-19 epidemic is over % who will continue to garden more (UK)

18%

TOTAL

30%

35-44

Post COVID-19 Consumer Landscape AIPH

9

Post COVID-19 Consumer Landscape

Reconnecting with nature For healing and community

AIPH

Presence-free Living

The need to be physically present to work, shop and communicate is being challenged by digital and cultural change.

11

Frequency of shopping online in the USA % buying products/services online monthly

0% 20% 40% 60% 80% 100%

2014 2017 2018 2020

Source: Foresight Factory │ Base: 3934 online respondents aged 16-64, USA, 2020 May

Post COVID-19 Consumer Landscape AIPH

12

Home, garden, pets & DIY online purchases Made in the UK in the last three months

55% TOTAL UK 62% 35-44s 19% TOTAL UK 25% 16-24s

And bought for first time…

Post COVID-19 Consumer Landscape AIPH

Source: Foresight Factory | Base: 1079 online respondents aged 16+, GB, 2020 June

13

Post COVID-19 Consumer Landscape

More versatile e-commerce space Alibaba a market driver

AIPH

14

Post COVID-19 Consumer Landscape

Gardening experiences and shopping Accelerated trend towards the virtual

AIPH

Healthy Habitats

A need for the spaces we inhabit to protect physical and mental wellbeing.

16

Using air purifier appliances in the home Uptake and interest

Source: Foresight Factory │ Base: 636-3570 online respondents per country aged 16-64[Indonesia 16-54], 2019 May

0% 20% 40% 60% 80% 100% Australia Japan USA Canada GB France Poland Germany Italy Spain Netherlands India China Brazil Russia Mexico Indonesia UAE I have not done this, but am interested in doing it in the future I have done this

Post COVID-19 Consumer Landscape AIPH

17

Post COVID-19 Consumer Landscape

Health imbedded into everyday spaces Role of plants will be a key growth area

AIPH

Mastering the Mind

The mind is a new arena that consumers strive to understand, improve and optimise – especially as mental wellbeing is considered as important as physical health

19

Mindfulness: uptake and interest % who have practiced meditation/mindfulness

Source: Foresight Factory │ Base: 624-3934 online respondents per country aged 16-64[Indonesia 16-54], 2020 May

0% 20% 40% 60% 80% 100% USA Australia Canada Spain GB Germany Italy France India Brazil Mexico China

2015 2018 2020

Post COVID-19 Consumer Landscape AIPH

20

Post COVID-19 Consumer Landscape

Plant/gardening health focused initiatives Accelerated activity under COVID-19

AIPH

War on Waste

Consumers reject wasteful consumption of any form, and brands are invited to find solutions for waste-free living

22

How have your personal finances been impacted by the COVID-19 situation so far?

14%

GOT BETTER

36% GOT WORSE 12% GOT BETTER 35% GOT WORSE

Post COVID-19 Consumer Landscape AIPH

23

Consciously trying to minimise plastic waste % who agree or agree strongly

Source: Foresight Factory │ Base: 609-3859 online respondents per country aged 16-64[Indonesia 16-54], 2020 May

0% 20% 40% 60% 80% 100% Australia USA Canada GB France Poland Germany Italy Spain Netherlands India China Brazil Mexico Indonesia UAE

Agree Agree strongly Post COVID-19 Consumer Landscape AIPH

24

Post COVID-19 Consumer Landscape

Imperfect plant box Mixed box reduces coronavirus plant waste

AIPH

25

Post COVID-19 Consumer Landscape AIPH

1

Ensure boosted engagement with industry is sustained even after the crisis has passed.

2

Utilise new digital/virtual channels and platforms to engage existing and new audiences.

3

Target growing consumer need for products with specific health benefits for homes, workplaces and retail stores.

4

Focus on specific opportunity for boosting mental health in post COVID-19 era.

5

Cater to spiked war on waste and need for minimal/non-cluttered living and working spaces.

KEY TAKEOUTS

Post COVID-19 Consumer Landscape

Finding Opportunity Amid Upheaval

Josh McBain Consultancy Director

joshuam@foresightfactory.co