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Platform & Modular Design Development Of Subsystems and Interface Architecture Product Platform - Definition An Architecture of a set of Subsystems (Modules) and their Interfaces the Form a Common Structure from Which a Stream of


  1. Platform & Modular Design Development Of Subsystems and Interface Architecture

  2. Product Platform - Definition • An Architecture of a set of Subsystems (Modules) and their Interfaces the Form a Common Structure from Which a Stream of Derivative Products (or Services) can be Efficiently Developed and Produced over a Period of Time

  3. Product Family - Definition • A Product Family is a Set of Individual Products (or Services) that Share Common (Modules and Interfaces) & Technology and Address a Related Set of Market Applications

  4. Platform Extensions – Definition • Product Derivatives with one or more Common Subsystems (Modules) and Their Interfaces that are Substantially Improved with New Technology

  5. New Product Platform - Definition • A new Architecture, i.e., a New Combination of New Subsystems (Modules) and Their Interfaces Linked with Some Prior Generation Subsystems and Interfaces

  6. Product Platform - System Architecture (Shared) A B D E C Product Platforms D D D D D N N N N N D = Derivative N

  7. Product Platform - System Architecture (Shared) A B D E C Product Platforms D D D D D Shared Systems / Subsystem Architectures N N N N N N 1 N 1-1 N 2 N 2-1 N 3 N 3-1 N N D = Derivative N N N-1

  8. Product Platform - System Architecture (Shared) A B D E C Product Platforms D D D D D N N N N N Shared Systems / Subsystem Architectures N 1 N 1-1 N 2 N 2-1 N 3 N 3-1 N N N D = Derivative N-1 N

  9. (Power Tool) Product Platform - System Architecture (Shared) Hedge Jig Saws Edgers Drills Sanders Product Platforms Trimmers D D D D D N N N N N D = Derivative N

  10. (Power Tool) Product Platform - System Architecture (Shared) Hedge Jig Saws Edgers Drills Sanders Product Platforms Trimmers D D D D D Shared Systems / Subsystem Architectures N N N N N Motors N 1-1 Housing N 2-1 Gear Boxes N 3-1 Auxil. D = Derivative N N N-1

  11. (Power Tool) Product Platform - System Architecture (Shared) Hedge Jig Saws Edgers Drills Sanders Product Platforms Trimmers D D D D D N N N N N Shared Systems / Subsystem Architectures Fields Motors Armatures Shafts Brushes N Insulators 1-1 Wire Housing Housings Labels N 2-1 Gears Gear Bearings Boxes Shafts Spindles N 3-1 Switches Auxil. Cord Sets Fasteners Packaging N D = Derivative N-1 N

  12. Scania - Modular Design & Product Platforms Modules - Elements of Product Architecture Scandia Truck Modules • Engines - generate power • Cabs - comfortably carry and protect driver • Transmissions - transmit power • Chassis - carry loads

  13. Scania - Modular Design & Product Platforms Engines (4) Cabs (3) C A B B C D A l A l l l l B Chassis (15) l l l l C T l r l a l n l D s l ( l 4 )

  14. Product Family - Definition • A Product Family is a Set of Individual Products (or Services) that Share Common Technology and Address a Related Set of Market Applications

  15. Product Family Evolution – Dimmer Switches Lumea Skylark Centurian Nova Ariandi Diva Maestro Fandial Glyder Vario Rotary Slider Toggle Rocker Touch Tap Product Platforms 1961 1971 1991 1992 1995 D D D D D N N N N N D = Derivative N

  16. Product Family Evolution – Dimmer Switches Rotary Slider Toggle Rocker Touch Tap Product Platforms 1961 1971 1991 1992 1995 D D D D D N N N N N Shared Systems / Subsystem Architectures Common Housing Housings? N 1-1 Common Yoke- Yoke-Heatsink? Heatsink N 2-1 Circuit Common Board Circuit Board? N 3-1 Common Switch Switch Knobs? Knob N D = Derivative N-1 N

  17. Modular Design Non- collaboration Division A 100 100 100 100 53 3788 Part Common Common Numbers Parts Parts Parts Parts Parts Less than 2% Inter- Division Division Divisional B C Use of Common 1032 3413 Parts Part Part Numbers Numbers 88 Common Parts

  18. Functional Platform Architecture In Product Design

  19. Definition: “Functional Platform” Functional Platform Architecture in Product Design • A discrete functional element of a composite and/or complex system that provides a specific contribution to the whole system

  20. Functional Platform Architecture in Product Design • Aphorisms* procedural steps in architecture development or product design analysis * Aphorisms: concise statement of principle Source: Rules and Methods

  21. Procedural Steps in Architecture Analysis or Development Aphorisms and Procedural Steps in Architecture Development or Product Design Analysis • Strive to design interface architecture that is elegantly simple, reliable, cost effective, and will be a long lived design architecture. A “standard” geometry that could persist for years. (Example: 35mm film cartridges, electric outlets, lamp sockets, telephone jacks, QWERTY keyboard.) • Avoid “domino effect” of functional element platform designs or evolutionary changes that violate interface architecture. Platform designs should not bridge or leak to other platforms across interfaces.

  22. Procedural Steps in Architecture Analysis or Development Aphorisms and Procedural Steps in Architecture Development or Product Design Analysis • Isolate and reduce each functional element of the total system to a singular function • Identify and specify each interface (linkage), essential and nonessential, of each functional element to another

  23. Procedural Steps in Architecture Analysis or Development Aphorisms and Procedural Steps in Architecture Development or Product Design Analysis • Decouple as many interfaces as possible - strive to max out at two (2) interfaces. (Avoid complexities of four (4) or more interfaces.) Excellent Poor Terrible 1 2 3 4 5 6 7 8 9

  24. Procedural Steps in Architecture Analysis or Development Aphorisms and Procedural Steps in Architecture Development or Product Design Analysis • When a functional platform transitions from “generic” to a “unique” state, restrict functional platform architecture to two (2) interfaces: one (1) generic and one (1) unique interface. (Avoid coupling multiple functional architectures to unique systems.) • Within each functional platform architecture allow for many degrees of freedom and latitude, i.e. capability, variety of functions, materials, hierarchy of capability, etc.

  25. Procedural Steps in Architecture Analysis or Development Aphorisms and Procedural Steps in Architecture Development or Product Design Analysis • At end user interfaces, provide architectures to enable a rich variety of capabilities, forms, visuals, and features for the product’s evolutionary life cycle extensions, competitive advantages, and future product line developments and multiple product platforms.

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