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Jan McGowan Nonprofit Consulting Planning for Volunteers Best Practices for Recruitment and Retention Jan McGowan Nonprofit Consulting Workshop Agenda Volunteers as non-paid staff Episodic Volunteers Key Volunteers Q & A


  1. Jan McGowan Nonprofit Consulting Planning for Volunteers Best Practices for Recruitment and Retention

  2. Jan McGowan Nonprofit Consulting Workshop Agenda  Volunteers as non-paid staff  Episodic Volunteers  Key Volunteers  Q & A

  3. Why Involve Volunteers?

  4. Jan McGowan Nonprofit Consulting In 2012:  64.5 million Americans (26.5 percent of the adult population) volunteered.  They gave 7.9 billion hours of volunteer service.  That’s an average of 123 hours per person.  Valued at $175 billion.

  5. Jan McGowan Nonprofit Consulting Trends Affecting Volunteerism  More people are volunteering, but for fewer hours each  There are more choices for volunteers  People are living longer  Many 2-parent families are dual-income  Parents with children under 18 are more likely to volunteer  Rise of Service-Learning  Desire for tangible civic engagement  Hourly wage earners volunteer less than salaried employees Exercise Call-out: Impacts of Trends

  6. Jan McGowan Nonprofit Consulting Reasons People Volunteer Because they care deeply about a particular issue (e.g. the environment, social • services, pets) • To give something back to their community To be a part of something • • To socialize – meet new people, spend time with family and friends, etc. • To network with neighborhood or business contacts To build skills – enhance resumes, college applications, etc. • • To fulfill a requirement – school, club, correctional, etc. To set an example for their children • • Because someone asked them

  7. Finding Great Volunteers

  8. Jan McGowan Nonprofit Consulting Standards of volunteer recruitment  Identify and document the job  Create the compensation package  Advertise, post and talk it up

  9. Jan McGowan Nonprofit Consulting “Hiring” the Volunteer  Volunteer Applications  Interviews  Negotiation Exercise

  10. Volunteers on the Job

  11. Jan McGowan Nonprofit Consulting Volunteer Management – the Culture Shift  Training and Supervision  Performance Appraisal  Inclusion

  12. Jan McGowan Nonprofit Consulting Firing Volunteers  Using the appraisal process  Performance improvement plan  Exit interviews

  13. Jan McGowan Nonprofit Consulting Volunteer Rights and Responsibilities  Volunteer Policies  Handbook Handout

  14. Jan McGowan Nonprofit Consulting The Power of Episodic Volunteerism

  15. Creating Excellent Volunteer Projects

  16. Jan McGowan Nonprofit Consulting Excellent Volunteer Projects…  Are community-driven  Are inclusive  Last only a few hours in duration  Provide visible results  Build the community’s ability for future action

  17. Jan McGowan Nonprofit Consulting Defining your project  Set reasonable & measurable goals  Consider scope and scale  Think about future action 17

  18. Jan McGowan Nonprofit Consulting Assessing Volunteer Needs for Your Project  Key Volunteers (the hybrid)  On planning committees  Sponsors and project partners  Project site leaders  Event day (episodic) volunteers  Special skills  Tools & supplies Handout

  19. Jan McGowan Nonprofit Consulting Liability, Safety & Waivers  Plan well  Assess risks  Train volunteers  Deliver a safety talk  Implement first aid & emergency procedures  Use registration & waivers  Assess event liability insurance Handouts  Insurance for key volunteers

  20. Vision Statement

  21. Jan McGowan Nonprofit Consulting Building a Vision Statement  Describes your passion…the why  Describes your project…the what  Helps you talk with others and figure out who will help and how we will do it Exercise

  22. Recruiting Volunteer Support

  23. Levels of Involvement Core Group Know you & the value of your project 1 Likely Support 2 Know you or the value of your project 3 Aware / Uninvolved Aware of the problem – not much else 4 Unaware Unaware of the problem

  24. Jan McGowan Nonprofit Consulting Recruiting Support…Groups are Great!  Prepare to ask for support: develop a script, use your vision  Research the stakeholder  Know who is the right person to approach the stakeholder  Understand any obstacles in attitudes and perceptions  Know what the stakeholder needs for a successful experience  Know what you need from them  State the benefits for the project and for the stakeholder  Leave something behind: a concise packet

  25. Jan McGowan Nonprofit Consulting School Stakeholders  Service-Learning  A teaching and learning strategy that integrates meaningful community service with academic study and reflective practice to enrich learning, teach civic responsibility, and strengthen communities.  Real service + real learning  Complementary needs  Community projects need volunteers  Schools need community projects with academic outcomes 25

  26. Planning for Event Day… 26

  27. Jan McGowan Nonprofit Consulting The Week Before…  Review event-day plans & procedures – anticipate problems  Confirm  Leadership roles & responsibilities  Facilities & site  Supplies & donations  Media & public officials  Collect & stage supplies  Write & rehearse event day scripts  Opening ceremony  Safety talk  Closing ceremony  Create event-day packets

  28. Jan McGowan Nonprofit Consulting Event Day  Arrive early  Meet with leadership volunteers  Confirm supplies, equipment, food, etc. is in place  Make sure registration area is ready  Registration, waivers & safety  Take pictures  Formal opening & closing ceremonies  Thorough wrap-up & tear-down  Be flexible – encourage flexibility  Recognition… recognition… recognition

  29. Jan McGowan Nonprofit Consulting Opening Ceremony  Set the tone for a successful event with a great “Welcome & Safety” talk:  Welcome, introduction, and pep talk  Reminder about vision: Why is this being done? What is the benefit to the community? Why is this volunteer time spent so valuable?  Reminder about goals: What do we want to have accomplished when we leave?  Plan of activities for the day  Logistics: bathrooms, parking, etc.  Safety talk  Thank everyone: sponsors, partners, key volunteers, etc.

  30. Jan McGowan Nonprofit Consulting Closing Ceremony  Post-project talk  Thank everyone  Review progress made – share funny anecdotes  Review next steps, if any  Review future opportunities to volunteer, if any  Thank everyone again  Announce post-event celebration  Tie up loose ends… “Turn Out the Lights”  Return equipment and other items  Clear the site of anything left-behind

  31. Follow -Up

  32. Jan McGowan Nonprofit Consulting Keeping Volunteers Happy  Say thank you  Send project results  Stay connected: newsletter, interim reports, appreciation events  Introduce future projects Exercise Handouts Call-out: Recognition Ideas

  33. Q & A 33

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