PILOT ON-DEMAND RIDESHARE SERVICE 2016 Public Transportation - - PowerPoint PPT Presentation
PILOT ON-DEMAND RIDESHARE SERVICE 2016 Public Transportation Strategy Evolving & Diverse Land Uses Parking Demand Management Limited Transportation Options Transit Challenges Lower Ridership, Rising Costs Long Commute
PILOT ON-DEMAND RIDESHARE SERVICE
Project Background
2016 Public Transportation Strategy
Evolving & Diverse Land Uses
Parking Demand Management
Limited Transportation Options Transit Challenges
Lower Ridership, Rising Costs Long Commute Times First/Last Mile Gaps Growing Senior Mobility Needs
Where can existing and planned transit services be enhanced to attract greater ridership? How should the City tailor and prioritize multimodal investments to supplement transit service? When/where should the City integrate new and emerging trends and technologies?
Transit Analysis & Enhancements Emerging Trends & Technology Multimodal Mobility Hubs
West Sacramento Mobility Action Plan (MAP)
Image Credit: San Diego Association of Governments
Reduce Single Occupancy Vehicle Miles Travelled (VMT)
Improve Access & Mobility for Underserved Communities
Strengthen Overall Transit Network
Close First/Last Mile Gaps to Transit
Improved Quality of Life for Community
Increase Linked Multi-Modal Trips
Incentivize Pooling (High Vehicle Occupancy)
Enable Car-free Lifestyles & Reduced Auto-dependency
Alleviate Parking Demand
Sustainable Ongoing Cost to City & Users
DEFINING SUCCESS
GOALS
West Salem Connector AC Transit FLEX Service Kansas City RideKC: Bridj Pilot CapMetro Pick-Up (Austin TX) Centennial CO First/Last Mile Pilot San Diego FRED shuttle Milton GO Connect Service
LESSONS FROM OTHER AGENCIES
“I believe we were able to demonstrate that there’s a demand for this type of public transportation solution and that partnerships, like the one formed for this project, are viable solutions that need to be explored for all service.” – Town of Milton, Director of Engineering Services Paul Cripps.
Point Deviation
Route Deviation
Flexible Route Segments Demand–Responsive Connector Zone Route Adaptive Fixed Route
EARL Y PROGRAM DESIGN CONSIDERATIONS
Technology Only Subsidized Ridehailing Limited Ridesharing On-Demand Ridesharing RIDEHAIL
REQUEST FOR PROPOSALS: MAY 2017
Year Pilot , Launched May 14, 2018
M-F 7am-10pm, Sat 9am-10pm Regular Fare $3.50 , Senior/ADA$1.75 Youth Accounts, with parent consent (13 –18) ViaPass $15/week, Senior/ADA $7.50/week
Project Budget & Schedule
Total Project Budget: $840,000
Funding Sources:
MARKETING
ViaPass, Promotions & Referral Programs
Digital Marketing (Webpage, Social Media, Videos)
Direct Marketing (Via Vans, Flyers, Tabling, Learn-to-Ride Events, Mailers, etc.)
Targeted Outreach (Seniors, T eens, Major Employers, Local Businesses)
PROJECT PERFORMANCE
T
Average Daily Rides*
Passengers Per Hour*
* Based on performance from February – March 2019 Average ETA Shared Rides* (2+ Passengers)
50 100 150 200 250 300 350 400 450
Overall Ridership
Average Weekly Rides* Shared Bookings* Locally Employed Drivers
Via Hotspots – High Demand Destinations
1 2 4 3 5 6 8 7
1. Stillwater Business Park 2. Riverpoint Plaza 3. Lighthouse Charter Area 4. Broderick/Bryte Area 5. Country West Plaza 6. Raley’s Supermarket 7. Civic Center 8. Washington District 9. Ziggurat/Capitol Yards Area
1. Bridgeway Lakes Park 2. Savannah Apartments/ Bridgeway Island Area 3. Southport Elementary/ Touchstone Area 4. Lowe’s Plaza 5. Jefferson Plaza 6. River City High /WS Recreation Center 7. Town Center Plaza
1 2 3 5 4 6 7 9 10
Note: Only destinations with 50+ trips are displayed. Ride data is clustered geographically to generalize locations and protect privacy.
SUMMARY OF 6-MONTH USER SURVEY RESULTS
Survey Approach
Online (90%)
Paper (10%)
Flyers, Webpage, Social Media
Lottery Incentive ($25 Visa Gift Card)
BBCAN & Chamber outreach support
14% Response Rate (92% Completion)
Who Responded?
Reflective of general community, with slightly greater response from…
Survey Objectives
Who’s using the rideshare service?
How are they using it?
Is it influencing their travel behaviors (mode shift)?
Is it impacting their quality of life?
WHO’S RIDING THE MOST?
10.1 10.92 6.87 5.74 5.67 8.33 6.33 4.65 7
2 4 6 8 10 12 13-17 18-21 22-29 30-39 40-49 50-59 60-69 70-79 80+
HOW MANY VIA RIDESHARE TRIPS (ONE-WAY) HAVE YOU TAKEN IN THE PAST 30 DAYS?
HOW ARE PEOPLE USING THE SERVICE?
Commuting to School or Work Social & Recreational Commuting Groceries & Shopping Dr/Dentist Appts Social & Recreational Dr/Dentist Appts Groceries & Shopping Social & Recreational Commuting Groceries & Shopping Dr/Dentist Appts Groceries & Shopping Dr/Dentist Appts Transport Family Local Bars, Restaurants Social & Recreational Transport Family Local Bars, Restaurants Social & Recreational Rarely Use Car/Bike Unavailable
Youth (13-17) Older Adults (60+) Young Adults (18-29) Middle Age (30-60) Lower Income (>$35,000/year) Women The “Back-Up Plan” Middle/Upper Income
How is the rideshare service being used?
RESULTS OF THE 6-MONTH USER SURVEY
Sk Skate/Scooter 2% 2% Youth (13-17) Seniors (60+) Ages 30*-70 Higher Income
Young Adults (Under 30) Seniors 70+ Lower Income Women
Uber/Lyft Drive Alone Rides from Friends/Family Bus No Trip
Youth 13-17 Seniors 70+ Travel Behaviors Impacts: Mode Shift
IMPACTS TO TRAVEL BEHAVIOR
Report Driving Alone Less
(306 Respondents)
Report Riding the Bus Less
(114 Respondents)
Report Riding the Bus More
(62 Respondents)
POSITIVE IMPACTS TO QUALITY OF LIFE
Feeling Safer
Feeling More Independent
Access to Health Foods & Medical Care
Visiting Local Businesses More Participating in More Social Activities
Especially for Youth (under 21), Senior (60+), Lower Income & Women
Lower Monthly Transportation Expenses
(Except Ages 13-17)
More Satisfied with City’s Transportation System
USER FEEDBACK
“We have so many different facets of our community using it - teens, seniors, people without cars, folks who want to hit up a restaurant or watering hole and not worry about parking...it's wonderful.”
"You book a ride, and they're Johnny-on-the-spot! It's just great for people like me, because I'm 78 and now my kids told me how proud of me they are, because I'm getting out all on my own to participate in activities that I hadn't in years. Now I am attending Ceramics class again, where I've made a number of very nice pieces, and I've started back up at Bunko. And since I started riding Via, I've won at Bunko twice!“ “Got my first ride with Via yesterday to take me to the Brewery District. The van was outside within 4 minutes of requesting a ride and the driver was great and got me to my destination quickly and safely. What a great service for West Sacramento!” “My son had high school orientation today and used the van to get there and home. Love that the app will give you the van #, plate number and a picture and name of the driver. I also received texts updates which was great!” “LOTS of teens are using Via to get them to and from work and activities this summer. That
$10 weekly pass is dreamy! My 15 yr old is using VIA to get to her Summer job. “
Via is wonderful! For the first time in years I was able to buy ice cream and popsicles and get them home frozen. I can now purchase fresh fish and be sure that it will get home fresh and without salmonella. The drivers are wonderful, the vans are clean, the service was prompt, and I couldn't ask for more. This will definitely enhance my quality of life. Thank you for your work in getting this program for
I have not had the pleasure of using this service yet. Our neighbor has used the service and was very pleased with the prompt service and courteous
by far the best time I have ever lived in West Sacramento. I feel safe, and am very pleased with the direction the city is going in.