Philadelphia University 4201 Henry Avenue Philadelphia, PA 19144 - - PowerPoint PPT Presentation

Philadelphia University

4201 Henry Avenue Philadelphia, PA 19144 www.philau.edu 215.951.2700

Common Thread App Design

Prepared by: Tieara Jones November 25, 2013

Creative Brief

✓ Background ✓ Brand Attributes ✓ Target Audience ✓ Goals ✓ Offer/Message

Students and faculty members at PhilaU. Skip the lines and avoid the hassle of

• rdering your food online

To create an app that will allow students and faculty to order food from Common Thread Express on their mobile devices and view the weekly menus from the main kitchen. The mission is to offer the PhilaU community a dining experience in which they can grab a quick bite to eat throughout the day. Common Thread is a dining area that offers breakfast, lunch and dinner for the Philadelphia University community. There is currently an

• nline site for Common Thread Express where

students can place orders for food offered in the main kitchen area as well as specialty items.

User Personas

Brittany is a junior fashion design student at PhilaU. She spends a lot of time in the sewing lab at Hayward Hall and uses her phone to listen to music while working. She usually gets something to eat from Kanbar throughout the day and has a 10-day meal plan so that she can grab something to eat in between classes. She prefers to use Common Thread Express around lunch time so that she does not have wait in the lunch crowd to get food. However, she has to leave the studio and go

• n a computer across the hall to place her order. Sometimes

she goes to Common Thread for dinner if she is still in the sewing lab and would like to know what the menu choices are without having to go on a computer and navigate through the PhilaU website.

Brittany Johnson

User Personas

Matt is a freshman business student and plays baseball at

• PhilaU. Between classes and practice time, he doesn’t have

much time to get a meal during the day. Since most of his classes are on main campus and he has to go to practice right after, he usually goes to Kanbar to get a meal. He goes to Common Thread Express for lunch and if he cannot make it to a computer, he tries to go in early before his class to place an

• rder for a later pick up time. He usually purchases a wrap or

sandwich since it is an easy meal to eat on the go and he uses his meal plan. He would like to get meals from the main kitchen but he knows that he will not have enough time to stand in line and wait for his food.

Matt Lewis

User Personas

Professor Scott teaches Graphic Design classes at PhilaU. She constantly uses her phone between classes to keep up with her small business and teaches studio classes that run 2-5 hours long. She does not like waiting in line to get her food so she usually goes online to Common Thread Express to place her order so that she can be in and out of Kanbar and get back to her grading. Professor Scott usually orders the same 3 foods:chicken sandwiches, pizza, or wraps and wishes there was a way to save her orders. She uses her faculty/staff declining bonus money or her credit card.

Amanda Scott

The Problem

Currently there is an online site where students and faculty can place an order for the Common Thread Express, but they have to navigate through the PhilaU site to get to this point. Also if people would like to know what choices are in the main kitchen area they also have to go through the PhilaU site to access the

• menus. By having this app, students and faculty can easily view menu choices of the main kitchen and

place an order for the Common Thread Express from their mobile device.

philau.edu > Student Life > Dining Services > Common Thread Express box > Express site philau.edu > Student Life > Dining Services > Menus/Newsletters > Choose Menu

Features List

Customize your order Save your favorite items Get reminders Upload and share pictures Rate/comment your food Earn points and get rewards See what others are ordering

✓ ✓ ✓ ✓

Create your own subs, wraps, or sandwiches and add toppings to your favorite items. Do you order the same three meals? The Common Thread app allows you to save your favorite items and proceed straight to checkout Set reminders for when it is time to pick up your food which will pop up as an alert on your phone. Take photos of your meal and post it to the Common Thread social media pages or on your personal accounts. Let others know how good or bad your food was and share on the social page. Earn points every time you place an

• rder and receive rewards such as a

free dessert or bookstore credit Visit the Social page and fjnd out who is the Most Valued Customer of the week, which class orders the most and recently added phots of your peer’s meals.

✓ ✓ ✓

Paper Prototyping

Cierra Parsley: Junior FIM major

• Agreed with the information we

brainstormed and felt that the app would be useful. Keisha Rigby: Senior Marketing major

• Liked the idea for the leaderboard and

felt that the competition would lead to more sales.

Workfmow

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UI Kit

Wireframes

Wireframes

Wireframes

Wireframes

Designs

Login/Menu Page

Designs

View Menus

Designs

Create your order/Checkout

Designs

Profjle

Designs

Social