NIGERIA DEWARS CORE RANGE, COVERS ALL ACCOUNTS -------18 YEAR - - PowerPoint PPT Presentation
NIGERIA DEWARS CORE RANGE, COVERS ALL ACCOUNTS -------18 YEAR OLD------ -------------25 YEAR OLD ---------- -------WHITE LABEL ------ -------12 YEAR OLD----------------15 YEAR OLD ------- - - TACTICAL LISTINGS IN LEAD SUPER POURING HERO
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DEWAR’S CORE RANGE, COVERS ALL ACCOUNTS
POURING HERO PREMIUM SKU’S LEAD SUPER PREMIUM TACTICAL LISTINGS IN HIGH END VENUES
CLEVERLY PLAYFUL
INQUISITIVE, ADVENTUROUS, UNPRETENTIOUS, NON-CONFORMIST
DEWAR’S BRAND PERSONALITY
DEWAR'S ORIGINAL HIGHBALL SHOULD BE THE KEY DRINK SERVE ACROSS ALL ON TRADE AND EXPERIENTIAL EVENTS.
OLD APPRECIATOR
TASTEMAKERS
E X P A N S I O N O F A M E A P R E M I U M W H I S K Y D R I V E N B Y R A P I D G R O W T H O F ‘ T A S T E M A K E R S ’
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T A K E T H E M O U T O F T H E I R C O M F O R T Z O N E E D U C A T I O N E N G A G E M E N T E N T E R T A I N M E N T W H I S K Y P O R T F O L I O H I G H B A L L C O U R S E T A K E H O M E Y O U R O W N W H I S K Y
How to EDUCATE our staff, distributors, consumers and media in A UNIQUE WAY
D E S I R E
( B U I L D A W A R E N E S S , I M A G E & A S P I R A T I O N ) ( H I G H I M P A C T , L O W F R E Q U E N C Y )
T R A N S A C T I O N
( D R I V E C O N S U M P T I O N , R A T E O F S A L E ) ( L O W I M P A C T, H I G H F R E Q U E N C Y )
SCALABLE EVENTS
PREMIUM ON TRADE
MARQUEE EVENTS
PREMIUM ON TRADE, OUT OF CHANNEL
SPONSORED EVENTS
FOOD & MUSIC FESTIVALS
13 AMEA FY20 DEWAR’S PREMIUM TOOLKIT
THE DOERS CLUB
L A U N C H E D I N S . A I N F Y 1 9 . E A C H N I G H T S A W S T E L L A R P E R F O R M A N C E S B Y
3 COMEDI AN S W H O W E R E E A C H P A I R E D W I T H
A D E W A R ’ S C O C K T A I L A N D G O U R M E T D I S H
15 T D C I N 3 K E Y S O U T H A F R I C A N C I T I E S 1,900 C O C K T A I L S S A M P L E D 300 K E G S E R V E S 120 B A R T E N D E R E S T R A I N E D
DEWAR’S CURRENT BOTTLE RANGE
DEWAR’S NEW BOTTLE RANGE
DEWAR’S CURRENT OUTER RANGE
CARTON tin Rigid box Rigid box CARTON CARTON CARTON
DEWAR’S NEW OUTER RANGE
CARTON CARTON CARTON CARTON tin tin tin Rigid box
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