pharmacy Chris Ellett, Transformation Director PharmacyForum April - - PowerPoint PPT Presentation

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pharmacy Chris Ellett, Transformation Director PharmacyForum April - - PowerPoint PPT Presentation

Oct 24, 2023 324 likes •1.4k views

The consumer future of pharmacy Chris Ellett, Transformation Director PharmacyForum April 2018, Marbella @CJEllett77 Hello Content 1. Consumers changing business 2. How does Pharmacy and Healthcare stack up? 3. What is this digital thing?

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The consumer future of pharmacy

Chris Ellett, Transformation Director PharmacyForum April 2018, Marbella @CJEllett77

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Hello

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Content

  • 1. Consumers changing business
  • 2. How does Pharmacy and Healthcare stack up?
  • 3. What is this digital thing?
  • 4. The end to bricks and mortar pharmacy?
  • 5. What are we doing at Well?
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But first…

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Please stand up

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The world is changing fast

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90% of the world’s data was created in the last two years

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Households have 10 connected devices now, will rise to 50 by 2020

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50% of all searches will use voice by 2020

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Consumers have evolved quickly and businesses are having to keep pace

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Physical switching to online Pure players moving into physical Augmented reality Virtual experience Digital Data Machine learning AI & Robotics Autonomous cars Personalisation Convenience On demand Social media Voice search Conversational commerce Internet of Things Smart devices

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So how does Pharmacy and Healthcare stack up?

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15 million

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15 million people in England with long term chronic conditions

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People with long-term conditions now account for about 50 per cent of all GP appointments, 64 per cent of all outpatient appointments and over 70 per cent of all inpatient bed days

The King’s Fund

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400 million

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£400m medicine wastage cost to NHS due to poor medicine management

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13

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Up to 13 days on average to wait for a GP appointment

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160

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160 different systems on average in each NHS Trust

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Buys more than anybody else

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NHS is world’s biggest buyer of fax machines

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6.6 million 130,000

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NHS uses 10% of world's pagers (130,000) at annual cost of £6.6m

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40

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~40% Rx still not sent through EPS despite being introduced

  • ver 10 years ago
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61 million 67 billion

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0.5% (£61m) of prescriptions in England are online £67bn of UK Retail sales will be

  • nline in 2017

(~18% - Non-food higher)

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700,000

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£700k spent on toner cartridge at Well each year

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Why is pharmacy so far behind?

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People might die

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Whataboutery

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We’re different. We don’t have the capacity/money/skills. Our customers are older/won’t use this. We tried this before. It’ll cannibalise our existing business model.

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We’re different We don’t have the capacity/money/skills Our customers are older/won’t use this We tried this before It’ll cannibalise our existing business model

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16% $800bn

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What is digital or what digital is not?

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Building a website Bolting an app on top of what we do today Digitising paper forms Digital as another channel Buying more technology Drone delivered, AI-powered wearables

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“Any sufficiently advanced technology is indistinguishable from magic.”

  • Arthur C. Clarke
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Simple On-demand Real time Intelligent Fast Automate

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We’re not really here to make things digital. We’re here to make things better.

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But Pharmacy is all about being close by, right?

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The three ages of pharmacy convenience

Convenience = 1st or 2nd nearest to GP

“I walk out the GP surgery it’s the first pharmacy I come across” 0% market growth YoY

Convenience = Route

  • r routine
“I’ll pick up when I do my shop
  • r on the way to...”
3.2% market growth YoY for Supermarkets

Convenience = Come to me

“It just fits in and around my life” P2U receiving 3,000 nominations a week
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Are Amazon coming?

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So what are we going to do?

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What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy

Jeff Bezos

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Does this all mean the end to bricks and mortar?

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No

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What are we doing at Well?

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Bringing Pharmacy into the digital age

Take the hassle out of prescriptions Deliver services to meet the raised expectations of our customers Give pharmacists time back to care for patients Build new digital healthcare businesses

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In summary

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Consumers are having their expectations raised by other industries – pharmacy is their next stop

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A move to digital and online is inevitable for pharmacy, in fact it’s already happening

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Physical stores will play an important part in the customer journey but it needs to be seamless across channels

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Convenience is no longer just about location, consumers want an experience to fit around them

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Pharmacy will have to change whether we want it to or not...

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…and if we don’t someone will do it for us

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digital.well.co.uk @well_digital @wellpharmacy @CJEllett77

Follow us

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www.medium.com/@CJEllett77 www.justgiving.com/fundraising/chris-ellett Text KIPP77 £5, £10 or £20 to 70070

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