SLIDE 1 Petrobras made history. Now it’s building the future Petrobras made history. Now it’s building the future
Petrobras 2020 Petrobras 2020 KM Challenge: Support Business Sustainable Growth KM Challenge: Support Business Sustainable Growth
Driving Business Performance: The New Face of Collaboration
APQC 15th Annual Knowledge Management Conference
Houston, Texas, USA - April 30, 2010
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Petrobras made history. Now it’s building the future
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Petrobras made history. Now it’s building the future
KM Strategy: Support Sustainable Growth Reflection: Expanding KM Boundaries Petrobras 2020 KM 2020 Challenges
Agenda
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Petrobras made history. Now it’s building the future
Petrobras 2020 Global Strategy
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Petrobras made history. Now it’s building the future
Petrobras presence worldwide
SLIDE 6 Petrobras made history. Now it’s building the future
3.9 3.8 3.2 2.5 2.4 2.4 2.3 1.8 0.6
Gas
mmboe/d
Oil
2008 Oil & Gas Production
Source: Evaluate Energy & Company Reports
Note: Peer Companies selected above have a majority of capital traded in public markets
A world class, public, integrated energy company
328 Source: Bloomberg 83 105 155 159 205 185 188 78
b US$
299 828 2,083 2,223 2,600 2,917 3,119 3,905 5,675
mcb/d
Source: PFC Energy WRMS (b/cal day considering company % share & including JVs)
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Petrobras made history. Now it’s building the future
Petrobras Pre-salt Oil Production
SLIDE 8 Petrobras made history. Now it’s building the future
Pursuing new projects while maximizing production from existing assets
1635 1810 2037 2020 2217 2298 2301 2400 2758 3655 5729
5.6 % p yr 7 . 5 % p y r
Petrobras Total Production (m boe/d)
SLIDE 9 Petrobras made history. Now it’s building the future
Business Plan 2009 – 2013 174.4 b US$
3 2,8 3,2 104,6 43,4 11,8 5,6
E&P * RTC G&E Petrochem Distribution Biofuels Corporate
* Includes 17.0 b allocated to Exploration
Carefully crafted investments program
(55% above 2008 business plan)
Petrochemical
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Petrobras made history. Now it’s building the future
KM Strategy: Support Sustainable Growth Reflection: Expanding KM Boundaries Petrobras 2020 KM 2020 Challenges
Agenda
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Petrobras made history. Now it’s building the future
Growth
New Operational Units (creation) Mergers & Acquisitions (Brazil and abroad) Activity Expansion (new projects)
Diversity of Stakeholders
Social and Environmental Impact Companies, Universities and Government Relationship National and International Entities Articulation
Complexity
Pioneering / Complex Projects New Business Areas Technological Challenges
KM Challenges
Operation (Cost and Risk) Collaboration and Cooperation (Networks) Complex Projects Performance Technical / Organizational Innovation Diversity of Stakeholders Sustainable Growth
Petrobras 2020: KM Challenges
SLIDE 12 Petrobras made history. Now it’s building the future Internal Scope Strategic Focus Operational Focus External Scope
Teams Suppliers Business Unit Company Clients Communities Partners
Sustainability Partnerships Innovation Operations
Risks and Costs Reduction Innovation and Repositioning Growth and Trajectory Reputation and Credibility
A Sustainable Model for KM
(Based on Model of Sustainable Value Structure - Capitalism at the Crossroads - Stuart L. Hart 2005)
SLIDE 13 Petrobras made history. Now it’s building the future
BU BU BU
Communities
Managers Geologists HSE
Functional Committee Surveillance Networks
HR
Competencies Development
Formal Operational Networks
Operations
Innovation Sustainability Partnerships
SLIDE 14 Petrobras made history. Now it’s building the future
Knowledge along the Value Chain
Developing local providers of goods and services
25 50 75 100 125 150 175 200
%
Current demand
National Industry Imports
Future demand
National Industry Imports Increase local capacity §Incentives for international companies to establish operations in Brazil §Incentives for partnerships between local and international companies §Incentives for new local entrants §Develop competences among medium local sectors §Increase competences of competitive local sectors
Operations Innovation Sustainability
Partnerships
SLIDE 15 Petrobras made history. Now it’s building the future
0,2 0,9 1,9 1,0 E&P Dnstream G&P CrpCenpes
Investments in Technology 2009-2013: US$ 4.0 b Innovation Sustainability P r
u c t s
Improved Recovery Exploration frontiers Ultra deep water Refinery conversion Offshore LNG Energy efficiency CO2 Mngment Water Mngment Biomass refining 2nd generation biofuels
Knowledge in Innovation (R&D): CENPES
Operations Innovation Sustainability Partnerships
SLIDE 16 Petrobras made history. Now it’s building the future
Sustainable Knowledge: Networking
Partnerships with over 120 universities and research centers in Brazil and 70 abroad
50 Theme Networks (2009):
To address technological developments with strategic focus. Contracts worth
7 Regional Competence Centers:
Addressing technological developments in oil, gas and energy in those regions with O&G activities. Led by a local university.
BR-Grid
14 universities and research centers in partnership developing state of the art scientific computing capabilities Largest grid computing cluster in southern hemisphere
Operations Innovation Sustainability Partnerships
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Petrobras made history. Now it’s building the future
Agenda
KM Strategy: Support Sustainable Growth Reflection: Expanding KM Boundaries Petrobras 2020 KM 2020 Challenges
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Petrobras made history. Now it’s building the future
KM challenge: Accelerating human capital development
SLIDE 19 Petrobras made history. Now it’s building the future
Discovery of Garoupa in Campos Basin (1974)
Production (bpd) Number of years
Production since incorporation of Petrobras (1953) Discovery of giant fields in Campos Basin (80s – 90s) Discovery of Pre Salt since Parati (2006)
KM challenge: Accelerating learning curve in Projects
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Petrobras made history. Now it’s building the future
KM Challenge: Managing Complex Projects
Phase 1 Phase 2
......
Phase N
PROJECT
Partnerships Regulatory Agency (ANP) Health, Security & Environment (HSE) Social and Environmental Responsibility Task 1 ................... Task N ……………. ................... ……………. Task 1 ................... Task N Task 1 ................... Task N
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Petrobras made history. Now it’s building the future
Trajectory
Constructing the reference Understanding the context
Lessons Learned
KM Challenge: Learning from the Past
(Understand, Contextualize, Think Over)
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Petrobras made history. Now it’s building the future
Forecasting the Future Context
Trajectory
Lessons Learned
KM Challenge: Learning with the Future
(Observe, Plan, Innovate)
Maturity
Gap Gap
Improving Opportunities
SLIDE 23 Petrobras made history. Now it’s building the future
KM Challenge: Enhancing the Decision and Action Capacity
Previous experience Trainings Knowledge Gap Professional Experience Relationship Network Organizational Knowledge
Fundamental Oil Industry Course
Adapted from Bill Curtis, Enturity, Inc. – APQC AWG
Accumulated Knowledge Accumulated Knowledge
Experts Experts Novices Novices
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Petrobras made history. Now it’s building the future
KM Strategy: Support Sustainable Growth Reflection: Expanding KM Boundaries Petrobras 2020 KM 2020 Challenges
Agenda
SLIDE 25 Petrobras made history. Now it’s building the future
Operations Innovation Sustainability Partnerships
Company
Porter five forces analysis adapted, 2010.
Business Environment
K
Value Chain Mgt.
SLIDE 26 Petrobras made history. Now it’s building the future Company Suppliers Costumers Supply Chain Mgt
K
Customer Relationship Mgt
K
Porter five forces analysis adapted, 2010.
Business Environment
Operations Innovation Sustainability Partnerships
SLIDE 27 Petrobras made history. Now it’s building the future Suppliers Costumers Company New Entrants Competitors Substitutes Competitive Intelligence Market & Innovation Surveillance
K
Porter five forces analysis adapted, 2010.
Operations Innovation Sustainability Partnerships
SLIDE 28 Petrobras made history. Now it’s building the future Company Suppliers Costumers New Entrants Substitutes Competitors
Society Communities Other Stakeholders Government Employees
Stakeholder Relationship Mgt Corporate Governance
K
Porter five forces analysis adapted, 2010.
Operations Innovation Sustainability Partnerships
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Petrobras made history. Now it’s building the future Petrobras made history. Now it’s building the future
Questions?
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Petrobras made history. Now it’s building the future
Alexandre Korowajczuk
Corporate KM Manager
alexk@petrobras.com.br
Raquel Balceiro
KM Expert
rbalceiro@petrobras.com.br Petrobras made history. Now it’s building the future
