Persuasive Communication Sweet Spot Relate to the audience Solve - - PowerPoint PPT Presentation

▶

Jan 25, 2024 170 likes •222 views

Persuasive Communication Sweet Spot Relate to the audience Solve a problem Tell a story Relate to the audience Ethos, Logos, Pathos (Credibility, Logic, Emotion) Solve a Problem Halitosis Tell a Story 5. The Solution 4. The Real

SLIDE 1

Persuasive Communication

Tell a story Relate to the audience

Solve a problem

Sweet Spot

SLIDE 2

Relate to the audience Ethos, Logos, Pathos

(Credibility, Logic, Emotion)

SLIDE 3

Solve a Problem

Halitosis

SLIDE 4

1. Opening

Statement

2. The

Stated Problem

3. The Bigger

Picture

4. The Real

Problem

5. The

Solution

6. Details of

How 7. Closing Statement

Tell a Story

LOGOS PATHOS ETHOS

Key

SLIDE 5

Opening Statement The Stated Problem The Bigger Picture The Real Problem The Solution Details of How Closing Statement

Tell a Story

Persuasive Communication Workshop Dr Jon Hopwood – jon@socialagility.com.au

1 2 5 7 3 4 6