Persuasive Communication Sweet Spot Relate to the audience Solve - PowerPoint PPT Presentation

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Persuasive Communication Sweet Spot Relate to the audience Solve a problem Tell a story Relate to the audience Ethos, Logos, Pathos (Credibility, Logic, Emotion) Solve a Problem Halitosis Tell a Story 5. The Solution 4. The Real

Persuasive Communication Sweet Spot Relate to the audience Solve a problem Tell a story
Relate to the audience Ethos, Logos, Pathos (Credibility, Logic, Emotion)
Solve a Problem Halitosis
Tell a Story 5. The Solution 4. The Real Problem 3. The Bigger 6. Details of Picture How 2. The Stated Problem 7. Closing Key Statement 1. Opening Statement ETHOS LOGOS PATHOS
Tell a Story The Solution Persuasive Communication Workshop Dr Jon Hopwood – jon@socialagility.com.au 5 The Real 4 Details of Problem 6 How The Bigger 3 Picture Closing 7 Statement Opening The Stated Statement Problem 1 2

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