PERSONAL BRANDING STEPS TO BEING ONLINE SAVVY Say hello on TWITTER - - PowerPoint PPT Presentation

PERSONAL BRANDING

STEPS TO BEING ONLINE SAVVY

Say hello on TWITTER

@LittleFong

VICKI FONG | PROGRAMME LEADER BA DIGITAL FASHION

THE INFORMATION AGE

CHANGES IN TECHNOLOGY HAVE PROVIDED NEW OPPORTUNITIES IN THE WAY THAT WE INTERACT

CREATE | SHARE | EXCHANGE

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PUBLISHING CONTENT FREQUENCY OF USE

MULTIPLE TIMES IN A DAY DAILY WEEKLY +

THE MAIN PLAYERS

Good content = follows / shares Bad content = unfollows

QUESTION

WHICH SOCIAL MEDIA PLATFORM DO YOU CHECK WHEN YOU WAKE UP IN THE MORNING?

Image

Areaware alarm clock by Jonas Damon

ACTIVE USER POPULATION

1350million worldwide users

[www.rosemcgrory.co.uk]

30million UK users

[Statista.com]

280million worldwide users

[www.rosemcgrory.co.uk]

15million UK users

[Tony Wang]

300million worldwide users

[expandedramblings.com]

No statistics available 70million worldwide users

[expandedramblings.com]

2million UK users

[Statista.com]

332million worldwide users

[expandedramblings.com]

10million UK users

[www.rosemcgrory.co.uk]

KEY ATTRIBUTES

Connect with friends, people, brands, customers and collaborators / share, interact and like statuses, photos and films Personal profile post status updates and photos / share videos / interact with ‘friends’ Groups - privacy options / common-interest / collaboration Public page – outward facing / communicating information to your fans BENEFITS Form new relationships / keep up to date / build on existing relationships / share and follow interests / build a background to a brand / click throughs POINTER Don’t air your dirty laundry in public

GROUPS PAGES

KEY ATTRIBUTES

Instant publishing platform to connect with people and brands / send and read 140 character messages BENEFITS Realtime news and feedback / customer service / informal introductions / insight into trending topics / engage with people and public figures / find people and brands with similar interests / click throughs POINTER

• Half of users prefer to read than send out [ofcom]
• Don’t make tweets too long
• Don’t Tweet the same Tweet all day or spam, remember that bad

content equals unfollows

KEY ATTRIBUTES

Instant visual publishing platform to connect with people and brands / promote making, designing, process and inspiration / photo sharing / video sharing 2013 BENEFITS Immediate feedback / behind the scenes / providing authenticity of a brand / build visual narratives / insight into trending topics / engage with people and public figures / find people and brands with similar interests / click throughs POINTERS

• Do hashtag and post a caption
• Would your parents be happy to see that?
• Don’t autoshare every post

PINTEREST

Compilation and discovery of resources and visual trends / collecting, sharing, collaborating and storage / creating galleries BENEFITS Virtual storefront or gallery / click through / build visual narratives / insight into trending topics /inspiration / engage with people and public figures / receive feedback / find people and brands with similar interests POINTERS

• More effective at driving sales than other forms of Social Media

[bizrateinsights.com]

• Watermarking/copywriting work?

LINKEDIN

Formal professional environment / Online CV / career development tool / job listings BENEFITS Professional networking / professional endorsements / connecting with similar professionals and companies of interest / industry insights / scouting / join groups POINTERS

• Do update regularly
• Do add detail, keywords with emphasis your USP’s
• Insert a profile picture

BLOGGING

Online publishing / discussions, commentary and information on particular subjects / personal online diaries / brand advertising BENEFITS Building brand identity / differentiating your business / publishing your passions and in-depth specialist knowledge / improve search engine rankings for your website POINTERS

• Find your niche
• Find your voice
• Choose a memorable domain name

Image Tavi Gevinson, aged fifteen Style Rookie

REFLECT

HOW DOES SOCIAL MEDIA FIT IN WITH WHAT YOU DO?

Image

http://www.comediva.com/wp- content/uploads/2014/11/MEME-BLOG-social-media- explained-donuts.jpg

ENGAGE

Image Marc Jacobs Pop-up Tweet Shop

Covent Garden 2014

SOCIAL MEDIA AS CURRENCY

COOL OR CREEPY?

Film

Client KLM Surprise 2010 Creative agency Boondoggle

5000 new fans on Facebook in 3 weeks

ENGAGE

IF A PICTURE IS WORTH A THOUSAND WORDS…

Image Bernhard Willhelm

S/S 2013

ENGAGE

HOW MANY WORDS IS A MOVING IMAGE WORTH?

ENGAGE

Animation Bernhard Willhelm

S/S 2013

MULTI-DIMENSIONAL VISUAL NARRATIVES LONGER LASTING VISUAL ENGAGEMENT UNIVERSAL LANGUAGE

INTERACT

Video

Tool Shoogle it

User Laurel Gallery

STANDARD PHOTOGRAPH 3D INTERACTIVE VIEW

INTERACTIVE CONTENT

Video

Tool Wirewax User SSENSE,

partnered with Iggy Azalea, Diplo and FKi

CLICK THROUGHS CROSS PLATFORM INTEGRATION

THANK YOU

Say hello on TWITTER

@LittleFong

WHAT IS THE FUTURE OF ONLINE PLATFORMS FOR THE ARTS? #ELLEAST