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Hubzone Conference, Chantilly, VA, 2019
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THE TOP 5 MARKETING TIPS YOU NEED TO KNOW 1 Company proprietary - - PowerPoint PPT Presentation
THE TOP 5 MARKETING TIPS YOU NEED TO KNOW 1 Company proprietary - - PowerPoint PPT Presentation
Hubzone Conference, Chantilly, VA, 2019 THE TOP 5 MARKETING TIPS YOU NEED TO KNOW 1 Company proprietary SUBTITILED 2 Company proprietary But, Im in SAM 3 Company proprietary I have a website 4 Company proprietary Im good. Right?
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But, I’m in SAM
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I have a website
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I’m good. Right?
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This is Not a Presentation All About
Facebook LinkedIn Twitter
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Allow Me to Introduce Myself
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SHANA COSGROVE
Founder and CEO of NYLA Managing Partner of VitalUP Marketing
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CONTENT SEO VIDEO LINKEDIN ANALYTICS
Here’s What We’re Going to Talk About
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Tip #1 - CONTENT
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- Potential Hires
- Partners
- Government
Who is Your Target Audience?
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CORRECT
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Catchy Headlines and Images
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Help, Inform, Motivate, Inspire, Entertain, Connect
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Tip #2 - SEO
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On-Page SEO
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Tip #3 - VIDEO
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- One-third of online activity is spent watching video
- Over 500 million (half a BILLION) people are watching video on
Facebook every day (via Forbes)
- Data compiled by HubSpot suggests 30 seconds might be an ideal
time frame, as Instagram videos that received the most comments typically averaged about 26 seconds in length.
- 51% of marketing professionals worldwide name video as the type of
content with the best ROI
- The average user spends 88% more time on a website with video
FACTS
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- 85% of Facebook videos are watched without sound
- Video Completion Rate of No Subtitles vs. Subtitles: 66% to 91%
- Over 28 Million Americans are deaf or hard of hearing
- Subtitles Improve Comprehension
- Subtitles Result in 15% More Sharing, 17% Better Reactions, 26%
More Call-to-Action Click-Throughs
- Subtitles Improve SEO via Dwell Time Resulting in Higher SEO
Rankings
SUBTITLES
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Tip #4 - LINKEDIN
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Company Page
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Tip #4 - ANALYTICS
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DATA IS YOUR FRIEND
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BE AGILE
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