Arizona Marketing Association Marketing Basics What is Direct - - PowerPoint PPT Presentation

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Arizona Marketing Association Marketing Basics What is Direct - - PowerPoint PPT Presentation

Mar 18, 2024 485 likes •802 views

Arizona Marketing Association Marketing Basics What is Direct Response Marketing? You know the Commandants of Direct Response Marketing, Right? 1.There shalt always be an offer. 2.There shalt be a reason to respond now. 3.There shalt be

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Arizona Marketing Association

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Marketing Basics

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What is Direct Response Marketing?

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You know the Commandants of Direct Response Marketing, Right?

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1.There shalt always be an offer. 2.There shalt be a reason to respond now. 3.There shalt be clear instructions.

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  • 4. There shalt be tracking and

measurement.

  • 5. There shalt be follow up.
  • 6. Results, Rule!
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Target Marketing

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Types of Target Marketing Geographic Demographic Geographic and Demographic Affinity Target Marketing Past and Present Customers

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You want to know:

  • Where they live.
  • How they live.
  • How much money do they

make / have.

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  • What they do on weekends.
  • What kinds of products do they

buy.

  • How many kids.
  • What they eat for breakfast.
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Lead Magnets

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For Info Marketers

  • Book
  • DVD
  • Full information package
  • Video they can see online
  • Something they can download
  • nline
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For Physical Products

  • Free sample
  • 2 for 1
  • Buy one, 2nd at 50% off
  • Free Gift

“You Gotta Sell the Magnet”

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Choosing the Media There’s no good or bad media, its all situational. You must do the math.

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Do you know your: Cost per lead Conversion Rate Avg initial sale Avg 1 year sale Avg lifetime customer value

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What’s the reach of your media? Do the math for all media being considered.

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  • Keep in mind it may be more

effective going negative on the first sale over a less expensive media. That’s where your first year and life time knowledge is used.

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  • ir·re·sist·i·ble
  • ˌi(r)rəˈzistəb(ə)l/
  • adjective

Keys to Creating the Irresistible Offer

ir·re·sist·i·ble adjective too attractive and tempting to be resisted. Synonyms Enticing, alluring, seductive, enchanting, magnetic

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An irresistible offer has a:

  • Value build.
  • Presentation of price – if we’re

going to ask people to give us money for it.

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  • Deadline or other urgency

because it has to go away.

  • Clear call to action and response

instructions.

  • Can add gift with purchase.
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Does anyone know the INTRAV story?

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The offer needs to be as big as we can build the value and still be able to afford making the offer.

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Don’t Promote Your Brand- Promote Your Offer!

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As you describe your offer focus 90% on the outcome that people will experience when they work with you.

TRANSFORMATION!

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Name Your Offer

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First: Pick a Descriptive Adjective Ultimate Rapid Fire Step by Step Sure Fire Jumbo Proven Or ??????

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Second:

Identify the Key Problem Back Pain – Walk Pain Free Slice – Hit it in Fairway Thinning Hair – Restoration Belly Fat – Score Again?

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Pick the Noun That Describes the Offer

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Tool Kit Formula Machine System Process Package Bundle Resource Secret

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Name Examples

  • Proven Back Pain Formula
  • Sure-Fire "Hit It Long and Straight"

Toolkit

  • Ultimate Kitchen Remodel Package
  • Irresistible Romance Resuscitation Offer
  • Advanced Retirement Acceleration

Program

  • Forbidden Hair Recovery Formula