Pers rsonal Bra randing 6/14/16 JobCompass Outreach Team - - PowerPoint PPT Presentation

Pers rsonal Bra randing

6/14/16 JobCompass Outreach Team

Twool9.com

• Opening Prayer

5 min.

• Search Challenge Round

10 min.

• Update on Campaigns

20 min.

• Personal Branding

30 min.

• Networking & Coaching Time

20 min.

• Closing Prayer

5 min. ..

Agenda

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What Exactly is Brand?

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#11 Give the World a Clear Picture of Who You Are

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#15 Work with What You’ve Got and Make it Special

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#20 You are Your Clients: Obsess on Clients

• Brand You is a Team Sport!
• Build Vital Growing Community of Useful/Supportive Contacts
• Follow your Target Companies to Associations
• Reach out to your Contacts Communities
• Leverage Technology with on-line Career Profiles
• Give/Receive Ration for Success 10:1

#22 You are your Rolodex. Actively Manage your Community, Network, Contacts, and Relationships

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Building Your Personal Brand

Tom Peters, who coined the phrase in his first company article "The Brand Called You", had this to say:

"You're every bit as much a brand as Nike, Coke, Pepsi or the Body

• Shop. Thinking like your own favorite brand manager, ask yourself the same

question the brand managers at Nike, Cole, Pepsi or the Body Shop ask themselves: What is it that my product or service does that makes it different?

• We are CEO's of our own companies: Me Inc. Create a message and a strategy to

promote the brand called "You".

• Another personal branding pioneer William Arruda, founder of Reach Personal

Branding, says "Your brand resides in the hearts and minds of those around you."

LinkedIn

• So you already have a brand. Your brand is your personal DNA--The

combination of personal attributes, values, strengths and passions that people know you for and that represent the value you offer.

• It is up to you to identify those qualities and characteristics within you

and bring all the pieces together and communicate a crystal clear, consistent message across multiple channels--online and offline--that differentiates your unique promise of value and resonates with your target audience.

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Building Your Personal Brand

Meg Guiseppi Article

LinkedIn

1 . LinkedIn Profile If you are a professional--or ar, aspiring professional—you must have a profile on Linkedln, a business-oriented networking site that consists of millions of experienced professionals from around the world, representing hundreds of industries from more than 200 countries.

• 2. Personal Website

One of the best ways to build and promote your career brand is by developing a professional Website that showcases your key accomplishments. At a minimum, you should buy a domain name based on your name and publish your resume.

• 3. Twitter Account

Every day, more and more individuals and businesses are tweeting information, ideas, links and more--all in under 140 characters per tweet.

• 4. Professional Blog

Ifyou are a decent writer and can commit to writing regularly, creating a professional blog is a great tool for building your career brand.

• 5. Social Networking Profiles/Accounts

Consider joining at least two social networking sites. One should be a general social-networking site, such as Facebook, and one should be career-specific (which you can find by searching google – most professionals have multiple networking sites).

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Building Your Online Career Brand

Article by Randall S. Hansen

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Seven Habits of Highly Effective Personal Branders

• 1. Express Genuine Interest in their Profession or Industry
• 2. Know the Importance of Clarity and Consistency
• 3. Know their Values
• 4. Identify their Audience
• 5. Position themselves as Experts
• 6. Keep their on-line Presence up-to date
• 7. Keep learning

Article by Heather Huhman beubique.com

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Personal Brand Assessment Tools

#4 “Brand You” Assessment Tools

#4 “Brand You” Assessment Tools Cont.

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What am I? What do I stand out for? How do I stand out?