www.peoplefirsttourism.com/ NC info@peoplefirsttourism.com W HAT IS - - PowerPoint PPT Presentation

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Jul 06, 2023 386 likes •550 views

P ROJECT O VERVI EW www.peoplefirsttourism.com/ NC info@peoplefirsttourism.com W HAT IS P EOPLE -F IRST T OURISM ? A marketplace connecting tourism micro entrepreneurs with travelers interested in genuine experiences and in positively

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PROJECT OVERVI EW

www.peoplefirsttourism.com/NC

info@peoplefirsttourism.com

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¿WHAT IS PEOPLE-FIRST TOURISM?

 A marketplace connecting tourism micro‐entrepreneurs with travelers

interested in genuine experiences and in positively impacting the communities they visit

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¿WHY PEOPLE-FIRST TOURISM?

 To leverage IT innovation and the economic force of tourism to enable

micro‐entrepreneurship as a tool for equitable prosperity

¿WHO CONTRIBUTES TO THE PROJECT?

 Interdisciplinary team of committed NC State faculty and students  Local government, tourism industry, and academic partners

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3 www.peoplefirsttourism.com/NC

Public: Appealing and intuitive website
Partners: Secure admin portal

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4 Institute for Next Generation IT Systems faculty and students develop innovative web‐to‐cell system

 Tourists browse and book services in sophisticated web site  Entrepreneurs receive inquiries on simple cellphones via sms  Payments with Paypal (3% per transaction cost)  IT system makes tourism income accesible to virtually anyone

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We work with local partners to co‐develop web profiles for micro‐entrepreneurs and their services. 5

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Students, universities and local partners collaborate to assess needs and provide training to P1T entrepreneurs. 6

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CASE 1: BOB AND JANE CHESTNUT

 Born and raised in Eastern NC  Adding richness to the Ocracoke experience  Earning a livelihood from tourism to live in the OBX 7

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CASE 2: NORMA BURNS

 Vegetable tours income provides diversification and part‐time jobs  Begun collaboration with local industry – Southern Supreme  Reducing isolation and increasing motivation 8

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CASE 3: CONNIE MOLLAND

 Enthusiasm and income to start woodwork shop  Became involved in downtown improvement association  Participated in tourism planning and training by Coop Extension 9

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STRUCTURE

 Entrepreneurs organized into networks  To compete and collaborate with each other  Each network has local empowerment agent(s)  To “accompany,” promote, and train entrepreneurs  To recruit and edit web profiles  Each network may endorse industry supporters  To reward their corporate social responsibility

Madison NC

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BENEFITS TO OUR PARTNERS

 Communication and collaboration between

stakeholders in various sectors

 TDA / SBA / Cooperative Extension / Industry  Periodic impact reports documenting role of tourism

in fostering equitable prosperity

 E.g., # of new tourism micro‐businesses in the county  Enhancing local tourism product and image  Genuine experiences provided by locals  Encourages repeat visits  Increased complexity of tourism experiences  Generates visitor‐local connections

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ANOTHER BENEFIT: OUR MARKETING APPROACH

 Collaborate in VisitNC partner advertising

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… AND ALSO THROUGH SOCIAL MEDIA, PR, AND AGRESSIVE MARKETING

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