PEOPLE PURPOSE PASSION Sustaining Relationships that Build Value for Your Organization
• Our Personal Philanthropy Stories • Examine Current Moment • DEI AGENDA • COVID-19 • The Mechanics of Development • Donor Centered Fundraising • Immediate Action Steps
PHILANTH THROPY JOURNEY
PERSONAL PORTAL What was your first ever experience asking for money? What was your first experience making a contribution? Recall your thoughts and feelings
• FUNDRAISING IN THE TIME OF COVID NOT BUSINESS • TIME TO FOCUS ON DIVERSITY, EQUITY AND AS USUAL INCLUSION • PHILANTHROPIC AND DONOR TRENDS
WHAT ARE DONORS THINKING?
DONORS AND COVID-19 • Not now, ask me later… • Donors DO give in times of uncertainty and they give MORE. • Take the time needed • Nurture and care for each other and for your relationships Use this time as a gift for your organization and donors!
DEVELOPMENT THROUGH A DEI LENS • Are we aware of and do we value existing leadership in our organization or in the community we serve? • Do we see and understand historical factors that underlie the issues we aim to tackle? • What is the value in getting proximate to those we serve? • Do we see constituents and community leaders as equal partners in our philanthropic strategy? • Do you see the value of including diverse persons in your fundraising plan?
DEVELOPMENT IS ENGAGEMENT Mutual activity and involvement are the keys to engagement. Consistent interaction that is a step beyond conventional programmatic partnerships. Consistent engagement is not program based; it is part of organizational culture.
ü Generation X is currently the most charitable age demographic ü Gen Z is engaging with nonprofits and making a difference at much earlier ages. ü Donors want to experience giving as a financial and emotional investment ü Young donors want a shared, clear message on an organization’s commitment to and investment in diversity, equity and inclusion.
MECHANICS OF FUND DEVELOPMENT
3 KEY AREAS IN FUND DEVELOPMENT Individual Giving Grants Earned Income Board Foundations Ticket Sales Individual Contributions Corporations Speaking Engagements Special Event Government Partnerships/Contracts
FUNDRAISING VS. DEVELOPMENT Fundraising Ø Income generation focuses on now Ø No provision, no assurance, and little-or-any potential for the future. Ø Transactional Development Ø Relationships you create Ø Major steps toward ensuring future income Ø More about people “giving” to an organization than buying a product or a ticket to an event
Donors give through your Fulfill their own aspirations organization to achieve their own desires… DONOR- People don’t give to CENTERED Live out their own organizations they give values to people through APPROACH organizations Fundraising and Your organization is fundraisers are story the means to the listeners and donor’s end. storytellers.
Major donors, as you define them WHO ARE Donors who have given each of the past three years. GO-TO DONORS Prioritize those donors who have not RIGHT NOW? yet made a gift during this fiscal year Add any other donors you think would increase their giving if asked..
MINI CASE STATEMENTS • A gap in this year’s operating budget (it might be that you've cancelled a fundraising event or revenue-generating programs) • Additional support for clients and staff most vulnerable to health and economic impacts of the virus • Reserve funds to cushion the unknown of next year’s budget
APPROACHES AND STRATEGIES • Set your expectations • Refine your messaging and case statement • Understand your ROI • Formalize and train your team • Manage your strategy • Get creative
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