Partnership Proposal Partnership Proposal Why Jacksonville? Only - - PDF document

Partnership Proposal

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

Only Game In Town

• Only Major Professional Sports Team Within 140 Miles
• Fan Base and Media Reach Extends to Orlando,

Daytona, Tallahassee and South Georgia

• Nearly 100 Sprint Stores in Jaguars Footprint
• New Owner + New Head Coach = New Energy
• Community “All In” in Support of New Era

Avid Fan Base

• Jaguars fans are 68% of population
• Jaguars fans are ranked 7th in NFL for percentage of avid fans
• Signifjcant Population Growth
• 50% Growth From Companies Moving to Jax
• Median Age of 33
• Military #1 Employer in Jax

Growth Opportunity for Sprint

• Jags fans 38% more likely to drive a luxury car than general

Jacksonville population

• Jags fans 21% more likely to own three cars than general Jacksonville

population

Why Jacksonville?

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Partnership Proposal Offjcial Vehicle of the Jacksonville Jaguars

RAM Sky Patio

Two RAM Trucks will sit high atop EverBank fjeld on the RAM Sky Patio. Visible from

• verhead and throughout the stadium RAM trucks will be perched upon tough, outdoor

elements.

Brand Presence

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

Player Vehicles

Jaguars players love their Chrysler products. Challengers, Chargers and Rams are scattered throughout the players parking lot daily. On game day though Chrysler will be front and center as players park prominently within the fan experience.

Brand Presence

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

Trail Rated Climb

• Two simulated mountain peaks at the summit of EverBank fjeld.
• Two Jeep / RAM products place for optimum branding
• Selective seats for Jeep / Ram owners

Branding Presence

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

Jeep Jag Track

Fans line up to take a lap on the Jeep Jag Track. Banking, hills, mud, dirt and mounds are all part this game day experience that will attract both participants and spectators.

Brand Presence

GATE GATE 5

TEST DRIVE AREA

1 4

SECURITY FENCE

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

• Guts. Glory. Fan.

Jaguars season ticket owners will brave the elements for a chance to win a vehicle. Ideas range from the last man standing with his/her hand on a vehicle, to an endurance race around the stadium. The event would be promoted by the Jaguars through social media, in-game video, and radio spots during our offjcial radio show.

Fan Competition

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

Chrysler Chair

Luxury suites are an enjoyable game day experience. The experience is enhanced when you sit in the select Chrysler Chairs located in each suite.

Premium Branding

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Offjcial Vehicle of the Jacksonville Jaguars

Chrysler Premium Experience

• Chrysler Touchdown Clubs – 13,000+ of the best seats at EverBank fjeld
• Three Levels of Luxury Suites - FIAT, DODGE, JEEP
• RAM Sky Patio

Premium Branding

Custom vinyl wall wraps for each of the three Suite Levels.

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

Online

• Jaguars.com / Mobile App / Facebook / Twitter
• Banner ads / Stadium signage / Email blasts

Brand Presence

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

London

International Presence

• Four Dedicated games 2013 – 2016
• Access to NFL International
• NFL/UK Branding rights

Partnership Proposal

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Offjcial Vehicle of the Jacksonville Jaguars

Thank you for being a part of our team.