PARTNERSHIP PRESENTATION 2014 WELCOME This is your exclusive - - PowerPoint PPT Presentation
PARTNERSHIP PRESENTATION 2014 WELCOME This is your exclusive invitation to join established sportscar driver Harold Primat as he embarks on an exciting season of world-famous GT racing events across the globe, including this Februarys
This is your exclusive invitation to join established sportscar driver Harold Primat as he embarks on an exciting season of world-famous GT racing events across the globe, including this February’s Bathurst 12 Hours. Read on to discover the fantastic array
commercial and corporate benefits exclusively available to Harold’s official partners.
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motorsport events
Born in France but raised in Switzerland since he was a child, Harold’s love affair with motorsport began while still at school when he sampled karting for the first time. His first outing in a competitive championship came in the USA, racing Formula Ford 2000s, before working his way through the single-seater ranks by competing in British F3, F3 Euro Series and World Series Lights. However, it was in endurance racing where Harold really found his niche. His first taste of the discipline came in the V de V French Endurance Championship with Saulnier Racing in 2003 and ’04, before moving
to race both LMP1 and 2 machinery – the vanguard
sports- prototype design – over the next eight years. Having made a name for himself racing at Le Mans with sportscar legend Henri Pescarolo’s eponymous team, and after two appearances at the Daytona 24 Hours, Harold was signed by Aston Martin Racing as an
three years would be dominated by the diesel-powered Audis and Peugeots, Harold acquitted himself well by finishing fourth in the LMS standings, scoring overall victories in the Asian and American Le Mans Series, and finishing a career-best sixth at Le Mans. When Aston Martin’s LMP1 programme closed its doors at the end of 2011, Harold was
the look
for a fresh challenge. He duly found it in the revived FIA World Endurance Championship with Swiss outfit Rebellion Racing who, like Aston Martin before, would be pitted against the might of factory manufacturers in sports-prototype racing’s top
podiums underlined Primat’s dedication to the cause. After a near-decade competing in sports-prototypes, 2013 saw Primat switch to racing GT3 cars in the burgeoning Blancpain Endurance Series and German-based VLN championship. That allowed him to compete at another globally revered motor race, the 24 Hours of Spa, where he finished fourth after also contesting that year’s Bathurst 12 Hour for the first time.
2013
Phoenix Racing, Audi R8 LMS Ultra GT3
2012
Rebellion Racing, Lola-Toyota B12/60 (LMP1)
2011
Aston Martin Racing, Lola-Aston Martin DBR1-2 and Aston Martin AMR-One (LMP1)
rounds
2010
Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1)
2009
Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1)
2008
Pescarolo Sport, Pescarolo-Judd 01 (LMP1)
powered car home
SAMAX Motorsport, Riley Pontiac (DP)
Creation Autosportif, Creation CA07 (LMP1)
2007
Pescarolo Sport, Pescarolo-Judd 01 (LMP1)
Creation Autosportif, Creation CA07 (LMP1)
& Laguna Seca)
2006
Swiss Spirit, Courage LC70-Judd (LMP1)
Mans Series – 2x podiums, 4th in the championship Spirit of Daytona, Crawford Pontiac (DP)
Creation Autosportif, Creation CA07 (LMP1)
2005
Rollcentre Racing, Dallara-Nissan (LMP1) and Kruse Motorsport, Courage C65-Judd (LMP2)
Kruse Motorsport, Courage C65-Judd (LMP2)
2004
de V French Endurance Championship – vice-champion
2003
2002
2001
1999-2000
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In 2014 Harold and leading Mercedes-Benz GT squad HTP Motorsport will focus their efforts on three major endurance events... 8/9 February: Bathurst 12 Hour (AUS) 21/22 June: 24 Hours Nürburgring (GER) 26/27 July: 24 Hours of Spa (BEL) - BES round ...As well as the remaining Blancpain Endurance Series rounds... 12/13 April: Monza, 3 hours (ITA) 24/25 May: Silverstone, 3 hours (GBR) 28/29 June: Paul Ricard, 3 hours (FRA) 20/21 Sept: Nurburgring, 3 hours (GER) ...And selected VLN events. The first of these blue riband races, the Bathurst 12 Hour, represents the ultimate Australian endurance event and a modern classic amongst worldwide GT racing. Taking place at the legendary Mount Panorama circuit – a venue made famous by its annual V8 Supercar race – Bathurst’s blue riband GT event has attracted some
the best-known international sportscar teams and drivers in recent years who relish the opportunity to take on both the mountain and Australia’s racing elite. A strong debut there in 2013 saw Harold finish fourth overall, although a starter motor issue undoubtedly robbed him
a podium finish and perhaps even victory. One year
and Harold’s
is clear: to win the Bathurst 12 Hour.
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In
a short space
time HTP Motorsports has become
Established in 2012 as the successor to Heico Motorsports (an ultra-successful sportscar outfit in its own right), the project overseen by respected driver manager Norbert Brückner was soon winning in both its domestic Germany and
HTP’s involvement with Heico can actually be traced back to 2011 when it became a sponsor of the squad’s GT3 racing
proven a formidable force ever since, with a number
headline grabbing championship titles, race victories and results to its name. These have also helped to reinforce the team’s particularly strong relationship with Mercedes-Benz and AMG.
2013
Winner 24 Hours of Spa Champion Blancpain Endurance Series (drivers’ title) 1st FIA GT Sprint Championship (Pro Am) 1st FIA GT Sprint Championship (Gentlemens’ Trophy) 3rd ADAC GT Masters (drivers’ Title) 4th ADAC GT Masters (teams’ Title)
2012
Champion FIA European GT3 Championship (teams’ title) Champion FIA European GT3 Championship (drivers’ title) 2nd & 3rd Dubai 24 Hours 3rd 24 Hours Nurburgring (first Mercedes home)
2011
Champion FIA European GT3 Championship (teams’ title) Achievement First team to win with the new Mercedes SLS AMG GT3
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Since making its race debut in 2010 the Mercedes-Benz SLS AMG GT3 has become
GT racing, clocking up countless victories and championships against rival sportscar brands such as Ferrari, Aston Martin and Porsche. Its striking looks – which mix retro 1950s styling cues taken from Mercedes’ iconic 300SL with modern-day design know- how – and visceral V8 soundtrack make it perhaps the most recognisable of all GT3 machinery competing today. Engine Front/mid-engined, naturally aspirated V8 Displacement 6.2-litres Power 550bhp at 7300rpm Torque 650Nm at 4800rpm Transmission 6-speed steering wheel mounted paddle shift Chassis Carbon fibre and aluminium Weight 1350kg
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Harold’s racing career is supported by a number of valued long-term partners whose businesses service high net-worth clients across the globe. The Primland Luxury resort encompasses 12,000 pristine acres in the Blue Ridge Mountains (VA), USA. Covering an area roughly the size of Bermuda, it is a civilization in the wilderness where the great outdoors meets the great indoors. Primland is the ultimate retreat for world-class golf, refined dining and outdoor activities. In the 2013 Travel & Leisure World’s Best Awards, Primland was voted in the top 50, as well as being named in the top 100 of Conde Nast Traveller Reader’s Choice Awards for hotels and resorts. Accommodation ranges from the European-chic Lodge and Fairway Cottages to rustic mountain homes, as well as a tree house perched 2,000 feet above the Dan River
clays, mountain biking, nature hiking, tennis, GEO-caching and golf. This Donald Steel golf course on the stunning mountaintop is second to none and has been consistently voted among the top rated courses in major US golf publications, including Golf Week and Golf Digest. Primland recently participated in the one-of-a-kind golf tournament - The Tavistock Cup – that showcases some of the world’s best players, including Tiger Woods and Justin Rose, as well as Primland members Bill Haas, Jay Haas, Webb Simpson and Fred Couples. Founded in 1988 by Swiss-born Gabriel Barbier-Mueller, Harwood International is a global real estate developer and investor with prime offices and projects in select niche markets in Beverly Hills, Dallas, Geneva, London’s West End, Paris, Sunnyvale and Zurich. The full-service real estate company covers every aspect
design, and management of both commercial and high-rise commercial and residential properties. Harwood International prides itself on creating exemplary developments designed by world-renowned architects. Situated on a high plateau in the heart of the Alps, Crans Montana offers its visitors comfortable surroundings with unparalleled views of the mountains. This exceptional environment houses golf courses for the summer months and 160kms of skiable terrain during the winter to satisfy the needs of every outdoor sports fan. It’s not by chance that prestigious events such as the Omega European Masters, Tour of Switzerland, Ski World Cup and Caprices Festival – the only winter mountain pop/ rock festival – have all chosen Crans Montana as their host.
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TV coverage 2014:
three hours to be broadcast live
SBS, followed by one-hour highlights on Speed Channel.
broadcast by Motors TV, Sky Sports and
America and New Zealand.
2013:
58,000 viewers).
Sports (aggregate 180,000 viewers).
and Sky Sports. Bathurst 12 Hours website hits February 2013:
Yearly totals:
Sticker branding with Harold’s 2013 programme offers your business a shop window to millions of potential customers. Motorsport has proven a highly successful marketing tool since the first sponsorship-influenced liveries appeared in the late 1960s. One of the first sports to embrace sponsorship, it has since become the first choice for many of the world’s most recognisable businesses. GT cars like the Mercedes have substantial bodywork space where your logo(s) can take pride of place. As well as the car itself, the team’s race transporters that travel all
and email templates can all feature prominent branding and (where available) hyperlinks. Use your own, branded Mercedes-Benz SLS AMG GT3 to generate a ‘wow’ factor during product launches and promotions. This is an opportunity to exploit global TV exposure measured in the hundreds
thousands of trackside fans and align your company with the thrill, excitement and history universally associated with motor racing.
HIGH EXPOSURE
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There are many benefits to be generated by aligning your company with Harold, his existing partners and the excitement of world-class international motorsport: Motorsport is a magnet for business leaders and new business opportunities are rife. Explore synergies with co-sponsors, suppliers and clients. Motorsport sponsorship is one of the very best methods of raising your company’s profile in a tax efficient way. Incentivise your workforce or impress potential clients by offering Harold’s money-can’t-buy experiences as rewards. You and your clients can enjoy the thrill of motor racing like never before when you meet Harold and experience Mercedes-Benz’s world-class corporate hospitality. Utilise this demanding sporting environment, the cutting-edge technology and business network as an effective showcase for your brand, products and services. Exploit HTP’s race team premises by hosting business conferences, client development meetings
edge environment that’s driven by precision. As a general rule motorsport at this level involves high net-worth individuals and important decision
brand with Harold and Mercedes-Benz. VIP passes for each event includes access to: Starting grid and race paddock Guided garage tours HTP/Mercedes hospitality (all European events) HTP/Mercedes private lounge (all VLN races, Nurburgring 24 Hours and 24 Hours of Spa) Helicopter flights (around the world famous Nurburgring Nordschleife layout) Private car parking Complimentary race team merchandise HTP and AMG factory tours *Incentives dependent upon partner package terms Official AMG hospitality:
AMG’s hospitality suite.
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Trackday and Primland experience with Harold and Tom Kristensen
September 2014 Harold will be hosting an ultra- exclusive partner event at Virginia International Raceway where he will be joined by friend, reigning World Endurance Champion and nine-time winner
to-head with Harold and Tom on-track at a world- class motorsport venue.
round of golf at the stunning Primland resort nestled in Virginia’s Blue Ridge Mountains. For more information about Primland please see the ‘Valued Partners’ page.
Lap in Luxury, Dallas
International have come together to host their Lap in Luxury event that offers selected partners an extremely rare opportunity to drive the Mercedes SLS AMG GT3.
the Harwood district’s 17-city block in Dallas where you’ll experience the ultimate driving thrill amongst the city’s finest real estate developments. Indeed, the Harwood district provides a unique showcase for the AMG SLS GT3 and Mercedes’ newest road cars. You’ll be invited to experience the 550bhp racer – just like the one Harold will drive throughout 2014 – for yourself as well as a selection of Mercedes’ premium production models.
to Harwood International’s extensive first class property portfolio, this elite event should be considered an unmissable B2B opportunity.
be found on the ‘Valued Partners’ page.
Primland and the surrounding wilderness Harwood International Global Real Estate Development
Crans-Montana long weekend
to the heart
the breath-taking Swiss Alps for a long weekend’s stay at one of Europe’s premier winter resorts, in the company of Harold.
piste, part
which regularly appears
the only experience on offer…
hosting a private alpine après celebration at his personal museum, located not far from the slopes. A selection of fine wines and regional delicacies will be served as guests are invited to look around some
raced during his career.
experience the thrill of motorsport for yourself then why not try ice karting? Only available high in winter resorts, the purpose-built circuit carved from snow offers drivers an
control skills and racing instincts against other guests and Harold.
details about Crans- Montana can be found
the ‘Valued Partners’ page.
Crans-Montana
Please contact Olivier Tremeaud for further information on becoming a valued partner of harold’s. Email
Tel +41 58 818 84 16
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