PAPARAZZI Traditional Just Got Better ABOUT PAPARAZZI In a - - PowerPoint PPT Presentation
PAPARAZZI Traditional Just Got Better ABOUT PAPARAZZI In a nutshell our product is, a brand new modernized way of presenting an old classic, using traditional ingredients and specialized patented equipment (Patent no.
In a nutshell our product is, a brand new modernized way of presenting an old classic, using traditional ingredients and specialized patented equipment (Patent no. 2018/07713) to present traditional pap & stew in a totally different and unique way. Pap and stew like you know it will never be the same again. TRADITIONAL JUST GOT BETTER !!
Our vision is to revolutionize traditional pap and stew and create a modern solution that delivers an exceptional African eating experience. Creating a new and unique theatrical concept of moulding and serving this traditional comfort food in way that enhances the taste and convenience.
Our mission is to introduce South Africa, and the rest of Africa to a one-of-a-kind creative way of presenting a traditional South African dish to the public. Creating hundreds of jobs, and an unforgettable eating experiences by presenting this concept to existing food outlets and franchises and opening stand alone shops all over the country.
The “PAP”ARAZZI™ concept is the perfect solution to the problem, and
traditional way of serving this popular dish by creating a high quality, easily consumed take-away meal in a leak-proof container. “PAP”ARAZZI™ is plain that it can now be enjoyed by the ordinary man on the street and it is so classy that the CEO of a company can enjoy it without feeling degraded in any way. Our product is uniquely sculptured to be presented in a clean modern way. TRADITIONAL JUST GOT BETTER !! Traditionally this dish is served in messy, inconvenient, cheap and unmanageable way often in a bulk purchase per kilogram. Well dressed business people tend to shy away from buying this traditional dish due to messy presentation and the difficulty of eating this dish. It is available only in big supermarkets with long queues and in conditions where the quality of the food is often not to a high standard.
During the 25 years of South Africa's democracy, the country has changed considerably in terms of the mindset, ambition and beliefs of its citizens. With a large pap-eating population and a widespread appeal from all demographics in South Africa, it is pertinent for us at “PAP”ARAZZI™ to clearly understand the various groups. Pap is a staple in South Africa and throughout Africa and will therefore be part of most South African’s diet. This allows us to market our product
we can easily adapt the stew filling to the regional differences in each market. Additionally because of the method of production we use the pap can be easily replaced with Rice or Mash as required.
Pap & Stew is sold in many shops and fast-food outlets around the country, but not as the primary food stuff or in this unique modern style presentation. Our presentation will appeal to all walks of life. This gives us a very broad market as well as allowing us to easily modify the pap or filling to fit the particular tastes of the area each store is located in. While we are also competing against every other traditional fast-food brand or foodstuff (e.g. Burgers, Pizza etc.) we believe that our product is unique enough to attract consumers. There is no like-for-like replacement for our product and as a result of us holding the patent it will not be easily replicated giving us a great deal of protection from imitation. Our business will give a number of small entrepreneurs the ability to sell a traditional favourite in a unique way allowing many of them an opportunity to build and develop their own franchise. “PAP”ARAZZI™ IS FRANKLY THE NEW & REFRESHING CONCEPT IN THE TAKE-AWAY MARKET.