“PAP”ARAZZI™ Traditional Just Got Better
ABOUT “PAP”ARAZZI™ In a nutshell our product is, a brand new modernized way of presenting an old classic, using traditional ingredients and specialized patented equipment (Patent no. 2018/07713) to present traditional pap & stew in a totally different and unique way. Pap and stew like you know it will never be the same again. TRADITIONAL JUST GOT BETTER !!
Vision Our vision is to revolutionize traditional pap and stew and create a modern solution that delivers an exceptional African eating experience. Creating a new and unique theatrical concept of moulding and serving this traditional comfort food in way that enhances the taste and convenience. Mission Our mission is to introduce South Africa, and the rest of Africa to a one-of-a-kind creative way of presenting a traditional South African dish to the public. Creating hundreds of jobs, and an unforgettable eating experiences by presenting this concept to existing food outlets and franchises and opening stand alone shops all over the country.
The Problem The Solution Traditionally this dish is served in The “PAP”ARAZZI™ concept is the messy, inconvenient, cheap and perfect solution to the problem, and unmanageable way often in a bulk offers the best alternative to the purchase per kilogram. traditional way of serving this popular dish by creating a high Well dressed business people tend quality, easily consumed take-away to shy away from buying this meal in a leak-proof container. traditional dish due to messy presentation and the difficulty of “PAP”ARAZZI™ is plain that it can eating this dish. now be enjoyed by the ordinary man on the street and it is so classy It is available only in big that the CEO of a company can supermarkets with long queues and enjoy it without feeling degraded in in conditions where the quality of any way. the food is often not to a high standard. Our product is uniquely sculptured to be presented in a clean modern way. TRADITIONAL JUST GOT BETTER !!
Target Market During the 25 years of South Africa's democracy, the country has changed considerably in terms of the mindset, ambition and beliefs of its citizens. With a large pap-eating population and a widespread appeal from all demographics in South Africa, it is pertinent for us at “PAP”ARAZZI™ to clearly understand the various groups. Pap is a staple in South Africa and throughout Africa and will therefore be part of most South African’s diet. This allows us to market our product broadly. Since the underlying product is our unique presentation of the pap we can easily adapt the stew filling to the regional differences in each market. Additionally because of the method of production we use the pap can be easily replaced with Rice or Mash as required.
Opportunities Pap & Stew is sold in many shops and fast-food outlets around the country, but not as the primary food stuff or in this unique modern style presentation. Our presentation will appeal to all walks of life. This gives us a very broad market as well as allowing us to easily modify the pap or filling to fit the particular tastes of the area each store is located in. While we are also competing against every other traditional fast-food brand or foodstuff (e.g. Burgers, Pizza etc.) we believe that our product is unique enough to attract consumers. There is no like-for-like replacement for our product and as a result of us holding the patent it will not be easily replicated giving us a great deal of protection from imitation. Our business will give a number of small entrepreneurs the ability to sell a traditional favourite in a unique way allowing many of them an opportunity to build and develop their own franchise. “PAP”ARAZZI™ IS FRANKLY THE NEW & REFRESHING CONCEPT IN THE TAKE-AWAY MARKET.
Contact Us +27 82 410 3180 Rudan info@pap-arazzi.co.za www.pap-arazzi.co.za
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